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System and method for targeting information based on message content in a reply

  • US 9,596,195 B1
  • Filed: 07/30/2013
  • Issued: 03/14/2017
  • Est. Priority Date: 09/04/2009
  • Status: Active Grant
First Claim
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1. A method performed by one or more processing devices, the method comprising:

  • identifying, by the one or more processing devices, text of a communication that was sent from a first user account for delivery to a second user account;

    identifying, by the one or more processing devices, text of a reply to the communication, the reply having been generated by the second user account for delivery to the first user account;

    determining, by the one or more processing devices, content that has a threshold relevance to one or more of the communication or the reply to the communication through analysis of one or more of the text of the communication or the text of the reply to the communication; and

    causing, by the one or more processing devices, a presentation of the determined content and the reply in a graphical user interface, with the determined content positioned proximate to the reply in the graphical user interface.

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