Method and apparatus for interactive mobile offer system using time location for out-of-home display screens

• US 9,596,569 B2
• Filed: 01/25/2016
• Issued: 03/14/2017
• Est. Priority Date: 08/09/2012
• Status: Active Grant

• Current Assignee: Actv8 Incorporated
• Original Assignee: Actv8 Incorporated
• Inventors: Shuster, Brian
• Primary Examiner(s): SHAW, PELING ANDREW
• Application Number:
  US15/006,062
• Publication Number:
  US 20160219407A1
• Time in Patent Office: 414 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/43079 of additional data with content streams on multiple devices
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/026 using orientation information, e.g. compass
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Content which is related to content being displayed on an out-of-home display screen is synchronized with content being shown on an out-of-home display screen. A mobile device operates to receive content which is related to the content being displayed on the out-of-home display screen. The system operates based on mobile device location, out-of-home display screen location and the time of day. Based on the time and locations, a server can determine what content is on the display screen and can therefore serve related content based on that to the mobile device. It works passively with periodic regular updates of the mobile device location or actively through the use of a button (touch screen, keyboard, etc.) on the mobile device to signal the server to check its location and therefore identifying which display screen the mobile device is near.

Claims

1. A system for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:

a) a location detection process server configured to receive current location information from said mobile device and determine a location of a nearest one of said at least one display screens, and determine whether the mobile device is within a predetermined range from said determined location;

b) a display content lookup server coupled to said location detection process server configured to determine if predetermined content exists which corresponds to content being displayed on a display screen at said determined location and said mobile device is determined to be within said predetermined range;

c) a screen management data server configured to operate in coordination with said location detection process server, said display content lookup server, and a related content server to cause said related content server to send data to said mobile device which is related to content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range.

2. The system defined by claim 1 wherein said location detection process server determines the location of the nearest one of said at least one display screens by accessing a data table maintained by said screen management data server which contains a display identifier and a latitude and longitude for each of said at least one display screens.

3. The system defined by claim 1 wherein said display content lookup server and said screen management data server operate to determine if said related content server includes data which is related to said content being displayed on said display screen at said determined location using a display ID corresponding to said display screen, and a content ID corresponding to said content being displayed on said display screen.

4. The system defined by claim 1 wherein said related content is provided to said mobile device by one of said mobile device initiating a request for said related data by a pulling operation and said related data being pushed to said mobile device without a specific request being initiated by said mobile device.

5. The system defined by claim 1 wherein upon determining that said mobile device is outside said predetermined range, said screen management data server is configured to send a signal to said mobile device to sample an audio signal to identify said content being displayed and send said identified content to said screen management data server which is further configured to operate in cooperation with said related content server to cause said related content server to send data to said mobile device which is related to content being displayed on said display screen as determined by said sampled audio signal.

6. A method for providing content to a mobile device which is related to content on a display screen comprising:

a) determining a location and content being displayed on the display screen;

b) determining a location of the mobile device by receiving location information from said mobile device;

c) if said determined display screen location and mobile device location are within a predetermined distance of each other, sending content to said mobile device which is related to content being displayed on said display screen.

7. The method defined by claim 6 wherein said determining a location and content being displayed comprises accessing a data table which contains a display identifier and latitude and longitude for said display screen.

8. A method for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:

a) receiving current location information from said mobile device;

b) determining a location of a nearest one of said at least one display screens;

c) determining whether the mobile device is within a predetermined range from said determined location;

d) determining if predetermined content exists which corresponds to content being displayed on a display screen at said determined location;

e) sending data to said mobile device which is related to said content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range.

9. The method defined by claim 8 wherein said determining if predetermined content exists which corresponds to content being displayed on said display screen at said determined location comprises using a display ID corresponding to said display screen.

10. The method defined by claim 8 wherein said sending data to said mobile device comprises one of said mobile device initiating a request for said related data by a pulling operation and pushing data to said mobile device without a specific request being initiated by said mobile device.

11. The method defined by claim 8 wherein upon determining that said mobile device is outside said predetermined range, said method further comprises:

sending a signal to said mobile device to sample an audio signal to identify said displayed content;

receiving from said mobile device said identified displayed content; and

sending data to said mobile device which is related to content being displayed on said display screen at said determined location as determined by said sampled audio signal.

12. A system for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:

a) a location detection process server configured to receive current location information from said mobile device and determine a location of a nearest one of said at least one display screens, and determine whether the mobile device is within a predetermined range from said determined location;

b) a video content lookup server coupled to said location detection process server configured to determine if predetermined content exists which corresponds to content being displayed on a display screen at said determined location and said mobile device is determined to be within said predetermined range;

c) a screen management data server configured to operate in coordination with said location detection process server, said video content lookup server, a related content server and a streaming media server to cause said related content server to send data to said mobile device which is related to content from said streaming media server being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range,

wherein said video content lookup server and said screen management data server operate to determine if said related content server includes data which is related to said content being streamed to said display screen at said determined location using a display ID corresponding to said display screen, a content ID corresponding to said content being streamed and a last start time corresponding to a time when said display screen first began playing said content being streamed to said display screen.

13. The system defined by claim 12 wherein said screen management data server further operates to perform a lookup of related content for a video stream corresponding to a video ID and a timecode matching the present time in the corresponding video stream by using the display ID, video ID, and a video stream timecode.

14. The system defined by claim 13 wherein said screen management data server further operates to instruct said related content server to send said related content data to said mobile device determined to be within said predetermined range using a related content table having records wherein for each video ID, there is a corresponding display ID and for each start time and end time segment within said video stream there is a corresponding related content ID.

15. A method for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:

a) streaming content to said at least one display screen;

b) receiving current location information from said mobile device;

c) determining a location of a nearest one of said at least one display screens;

d) determining whether the mobile device is within a predetermined range from said determined location;

e) determining if predetermined content exists which corresponds to content being displayed on a display screen at said determined location;

f) sending data to said mobile device which is related to said streaming content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range

wherein said determining if predetermined content exists which corresponds to content being displayed on a display screen comprises using a display ID corresponding to said display screen, a video ID corresponding to said content being streamed and a last start time corresponding to a time when said display screen at said determined location first began playing said content being streamed to said display screen at said determined location.

16. The method defined by claim 15 wherein said sending data comprises performing a lookup of related content for a video stream corresponding to the video ID and a timecode matching the present time in the corresponding video stream by using the display ID, video ID, and a video stream timecode.

17. The method defined by claim 16 further comprising sending said related content data to said mobile device determined to be within said predetermined range using a related content table having records wherein for each video ID, there is a corresponding display ID and for each start time and end time segment within said video stream there is a corresponding related content ID.