System for managing promotions

• US 9,600,959 B2
• Filed: 01/09/2007
• Issued: 03/21/2017
• Est. Priority Date: 01/09/2007
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLP
• Inventors: Lutnick, Howard W., Burman, Kevin, Alderucci, Dean P., Gelman, Geoffrey M., Papageorgiou, Antonio, Asher, Joseph M.
• Primary Examiner(s): Lewis, David L
• Assistant Examiner(s): WILLIAMS, ROSS A
• Application Number:
  US11/621,369
• Publication Number:
  US 20080167106A1
• Time in Patent Office: 3,724 Days
• Field of Search: 463/16, 463/25, 463/26, 463/40, 463/41, 463/42, 705/14.12, 705/12, 705/14, 705/19, 705/58
• US Class Current: 1/1
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3286 Type of games
• CPC Class Codes: G07F 17/34 depending on the stopping of moving members in a mechanical slot machine, e.g. "fruit" machines

Abstract

In various embodiments, promotions are featured on mobile gaming devices.

Claims

1. An apparatus comprising:

at least one processor; and

a machine-readable medium having stored thereon a set of instructions, which when executed by the at least one processor, cause the apparatus to;

display, to an advertiser, an indication of an opportunity for a promotion to be presented in the future, in which the opportunity includes a particular outcome of a game that may occur in the future;

receiving a bid for the opportunity for the promotion to be presented in the future from the advertiser, in which the bid includes a monetary figure;

in response to an acceptance of the bid, receive, from the advertiser, content for the promotion, in which the content includes at least one of image data, video data, and audio data;

determine that the content meets one or more of a set of predetermined criteria, in which the criteria define a set of characteristics that must be met by the content for the promotion;

identify a device, in which the device is in use by a player;

determine that the opportunity for the promotion to be presented occurs on the device, in which to determine that the opportunity occurs includes to determine that the outcome in the game has occurred, and in which the game includes a game played on the device;

in response to determining that the opportunity occurs, transmit the content to the device;

in response to determining that the opportunity occurs, transmit first instructions to the device, the first instructions describing how to present the promotion; and

in response to determining that the opportunity occurs, transmit second instructions to the device, the second instructions describing a location in which the device is not located in but must be located in when the promotion is presented.

2. The apparatus of claim 1, in which to display the indication of the opportunity for the promotion to be presented includes to display at least one of:

(a) a date;

(b) a time;

(c) a person; and

(d) a demographic.

3. The apparatus of claim 1, in which the set of predetermined criteria includes one or more of:

(a) the content contains no vulgar language;

(b) the content contains only images with certain pixel dimensions;

(c) the content contains no images which are identical to images used in one or more predetermined games; and

(d) the content contains no sounds which are identical to sounds used in one or more predetermined games.

4. The apparatus of claim 1, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine whether the bid meets one or more of a first set of predetermined criteria, in which to determine whether the bid meets one or more of a first set of predetermined criteria comprises to determine whether the monetary figure is greater than a threshold amount that does not depend on other bids.

5. The apparatus of claim 1, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

receive an indication of a numerical rating to the promotion, in which the numerical rating is provided by the player, and transmit the indication of the numerical rating to the advertiser.

6. The apparatus of claim 1, in which the first instructions describe at least one of:

(a) a location on a display screen at which to present the promotion;

(b) a length of time for which to present the promotion; and

(c) a condition which must occur in a game before the promotion is to be presented.

7. The apparatus of claim 1, in which to transmit the second instructions to the device comprises to transmit an indication of a minimum proximity to a restaurant that device must be before the promotion is presented, and in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine that the device is located in the minimum proximity; and

present the promotion in response to determining that the device is located in the minimum proximity.

8. The apparatus of claim 1, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine a category of the promotion, and

determine whether a different promotion falling within the same category has been recently presented at the device, and

in which to transmit the content includes to transmit the content to the device only if a different promotion falling within the same category has not been recently presented at the device.

9. The apparatus of claim 1, in which to display the indication of the opportunity for the promotion to be presented includes to display a credit balance of the player.

10. The apparatus of claim 1, in which the opportunity for the promotion to be presented includes an opportunity for exclusive rights to make promotions on the device.

11. The apparatus of claim 1, in which to display the indication of the opportunity for the promotion to be presented includes to display a characteristic of a win by the player.

12. The apparatus of claim 11, in which the characteristic includes an amount of money won by a wager in the game.

13. The apparatus of claim 1, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine that the promotion should be presented on the device, in which such determining comprises making a random determination based on a probabilistic weighting applied to each of a plurality of advertisers, in which the probabilistic weighting is based on a respective monetary figure associated with respective bids received from each advertiser.

14. The apparatus of claim 1, in which the apparatus further comprises the device.

15. The apparatus of claim 14, in which the device is configured to determine that the device is in the location;

and

in response to determining that the device is in the location and based on the second instructions, present the promotion.

16. The apparatus of claim 15, in which to present the promotion comprises to present the promotion through the device.

17. The apparatus of claim 15, in which to present the promotion comprises to transmit information about the promotion to a stationary device for display by the stationary device.

18. The apparatus of claim 1, in which the outcome comprises a near miss of a winning outcome.

19. The apparatus of claim 1, in which to determine that the content meets the one or more of the set of predetermined criteria comprises to determine that the content does not include images that are similar to images used in a portion of a game during which the promotion will be presented.

20. The apparatus of claim 19, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine whether the bid meets one or more of a first set of predetermined criteria, in which to determine whether the bid meets one or more of a first set of predetermined criteria comprises to determine whether the monetary figure is greater than a threshold amount that does not depend on other bids.

21. The apparatus of claim 20, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

receive an indication of a numerical rating to the promotion provided by the player and transmit the indication of the numerical rating to the advertiser.

22. The apparatus of claim 21, in which the instructions, when executed by the at least one processor, further cause the apparatus to:

determine a category of the promotion, and

determine whether a different promotion falling within the same category has been recently presented at the device, and

in which to transmit the data comprises to transmit the content to the device only if a different promotion falling within the same category has not been recently presented at the device.

23. The apparatus of claim 22, in which to display the indication of the opportunity for the promotion to be presented comprises to display a characteristic of a win by a player.

24. The apparatus of claim 23, in which the characteristic includes an amount of money won by a wager in the game.

25. The apparatus of claim 24, in which the apparatus further comprises the device.

26. The apparatus of claim 25, in which the device is configured to determine that the device is in the location;

and

in response to determining that the device is in the location, present the promotion.

27. The apparatus of claim 26, in which the outcome includes a near miss of a winning outcome.

28. An apparatus comprising:

at least one processor; and

a machine-readable medium having stored thereon a set of instructions, which when executed by the at least one processor, cause the apparatus to;

receive an indication of a location in a casino at which an opportunity to present a promotion on a device may occur in the future and an outcome in a game that may occur in the future;

submit a bid for the opportunity to present the promotion on the device in the future after the outcome occurs and the device is at the location, the bid including a monetary amount;

receive an indication that the bid has been accepted;

generate content for the promotion, in which the content includes at least one of image data, video data, and audio data;

transmit the content to a server;

receive from the server an indication that the promotion has been presented by a device at the location in the casino;

receive a bill for the monetary amount;

receive an indication of a numerical rating to the promotion provided by a player of the game; and

determine an adjustment to a future promotion based on the numerical rating.

29. An apparatus comprising:

at least one processor; and

a machine-readable medium having stored thereon a set of instructions, which when executed by the at least one processor, cause the apparatus to;

receive an indication of a location in a casino at which an opportunity to present a promotion on a device may occur in the future and an outcome in a game that may occur in the future;

receive an indication of a credit balance of a player for which the opportunity to present the promotion may occur in the future;

submit a bid for the opportunity to present the promotion on the device in the future after the outcome occurs and the device is at the location, the bid including a monetary amount;

receive an indication that the bid has been accepted;

generate content for the promotion, in which the content includes at least one of image data, video data, and audio data;

transmit the content to a server;

receive from the server an indication that the promotion has been presented by a device at the location in the casino; and

receive a bill for the monetary amount.

30. An apparatus comprising:

at least one processor; and

a machine-readable medium having stored thereon a set of instructions, which when executed by the at least one processor, cause the apparatus to;

receive an indication of a location in a casino at which an opportunity to present a promotion on a device may occur in the future and an outcome in a game that may occur in the future;

submit a bid for the opportunity to present the promotion on the device in the future after the outcome occurs and the device is at the location, the bid including a monetary amount;

receive an indication that the bid has been accepted;

generate content for the promotion, in which the content includes at least one of image data, video data, and audio data;

transmit the content to a server;

receive an indication of a characteristic of a win by a player for which the opportunity to present the promotion may occur in the future, in which the characteristic includes an amount of money won by a wager in the game;

receive from the server an indication that the promotion has been presented by a device at the location in the casino; and

receive a bill for the monetary amount.

31. An apparatus comprising:

a first computing device configured to;

display, to an advertiser, an indication of an opportunity for a promotion to be presented in the future, in which the opportunity comprises an outcome of a game that may occur in the future, in which to display the indication of the opportunity for the promotion comprises to display a credit balance of a player, and in which the outcome comprises a near miss of a winning outcome,

receive a bid for the opportunity for the promotion to be presented in the future from the advertiser, in which the bid includes a monetary figure,

in response to an acceptance of the bid, receive, from the advertiser, content for the promotion, in which the content includes at least one of image data, video data, and audio data,

determine that the content meets one or more of a set of criteria, in which the criteria define a set of characteristics that must be met by the content for presentation of the promotion, in which the set of criteria includes one or more of;

(a) the content contains no vulgar language, (b) the content contains only images with certain pixel dimensions, (c) the content contains no images which are identical to images used in one or more predetermined games, and (d) the content contains no sounds which are identical to sounds used in one or more predetermined games,

identify a device, in which the device is in use by the player,

determine that the opportunity for the promotion to be presented occurs on the device, in which to determine that the opportunity occurs comprises to determine that the outcome in the game has occurred, and in which the game includes a game played on the device,

determine a category of the promotion,

determine that no other promotion falling within the same category has been recently presented to the player,

determine that the promotion should be presented on the device, in which such determining comprises making a random determination based on a probabilistic weighting applied to each of a plurality of advertisers, in which the probabilistic weighting is based on a respective monetary figure associated with respective bids received from each advertiser,

in response to determining that the opportunity occurs, that no other promotion failing within the same category has been recently presented to the player, and that the promotion should be presented, transmit the content to the device,

in response to determining that the opportunity occurs, that no other promotion failing within the same category has been recently presented to the player, and that the promotion should be presented, transmit first instructions to the device, the first instructions describing how to present the promotion, and

in response to determining that the opportunity occurs, that no other promotion failing within the same category has been recently presented to the player, and that the promotion should be presented, transmit second instructions to the device, the second instructions describing a location in which the device is not located but must be when the promotion is presented; and

the device, in which the device is configured to;

determine that the device is in the location after receiving the second instruction, and

in response to determining that the device is in the location and based on the second instructions, present the promotion, in which to present the promotion includes to transmit information about the promotion to a stationary device for display by the stationary device.