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System and method of branding a device independent of device activation

  • US 9,603,009 B1
  • Filed: 01/24/2014
  • Issued: 03/21/2017
  • Est. Priority Date: 01/24/2014
  • Status: Active Grant
First Claim
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1. A mobile device branded with a cellular service brand, the mobile device comprising:

  • a processor;

    a memory comprising user data and brand configuration data, wherein the brand configuration data brands the mobile device with the cellular service brand prior to and independent of activation of cellular service; and

    an activation application stored in the memory, that, when executed by the processor,subsequent to branding the mobile device, activates cellular service on the mobile device with a network of the cellular service brand while preserving the user data, wherein activating cellular service subsequent to branding the mobile device preserves the user data via a modem reset instead of a system reset, and wherein activating cellular service comprises receiving at least one network access identification code and a mobile device number.

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