Automatically inserting relevant hyperlinks into a webpage

• US 9,606,974 B2
• Filed: 12/27/2007
• Issued: 03/28/2017
• Est. Priority Date: 12/12/2000
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Gorelick, Richard B., Madere, Steven G., McCartney, Michael D., Mengerink, Matthew W., Wilson, David J.
• Primary Examiner(s): Hillery, Nathan
• Application Number:
  US11/965,457
• Publication Number:
  US 20080104073A1
• Time in Patent Office: 3,379 Days
• Field of Search: 715/210, 715/205, 715/236, 715/234
• US Class Current: 1/1
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/117 Tagging; Marking up details of markup languages G06F40/143; Designating a block; Setting of attributes style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/169 Annotation, e.g. comment data or footnotes
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: Y10S 707/99936 Pattern matching access

Abstract

A methodology through which a host site may automatically insert relevant links into a set of text. In this methodology, the contents of the text are compared against a database containing character strings, and the character strings from the database contained in the text are identified. Each of the character strings in the database has an associated link that connects to other webpages on the same website or other websites. For each character string of the database found in the contents of the text, the associated link is inserted into the text. In this way, only relevant links are inserted into the text.

Claims

1. A method comprising:

determining, by use of a networked computer system, that a webpage permits modification;

based on the webpage permitting modification, comparing a portion of text contained in the webpage to at least one character string stored in a database, the at least one character string respectively corresponding to at least one data item;

based on the portion of text contained in the webpage matching the character string stored in the database, modifying the webpage by inserting the corresponding data item into the webpage, the data item linking the webpage with a different webpage, both the webpage and the different webpage being contained on the same website, the modifying performed by the networked computer system;

sending, by the networked computer system, the modified webpage to a web browser of a user;

correlating the portion of text contained in the webpage with a common name stored in the database; and

communicating, by the networked computer system, the corresponding common name to a producer of the portion of text contained in the webpage.

2. The method of claim 1, wherein the determining includes reading a header in the webpage that indicates the webpage permits modification.

3. The method of claim 1, wherein the determining includes reading a header in the webpage that indicates the webpage does not permit modification, wherein the header includes an X-no-modify header.

4. The method of claim 1, wherein the determining includes parsing the text contained in the webpage to identify a prohibition against modification of the text.

5. The method of claim 1, wherein the data item is a hyperlink.

6. The method of claim 1, wherein the portion of text contained in the webpage is a product name.

7. The method of claim 1, wherein the portion of text contained in the webpage is a portion of a newsgroup article.

8. The method of claim 1, wherein inserting the corresponding data item into the webpage includes reconfiguring computer code used to form the webpage such that the inserted data item changes appearance.

9. The method of claim 1, wherein inserting the corresponding data item into the webpage includes inserting the corresponding data item into the webpage only for the first occurrence of the portion of text in the webpage.

10. The method of claim 1, including determining a general topic of the text in the webpage and comparing the portion of text contained in the webpage to at least one character string stored in the database, the at least one character string stored in the database being related to the general topic of the text in the webpage.

11. An apparatus comprising:

a host site including a networked computer system, the host site being configured to use the networked computer system to;

determine whether a webpage permits modification;

based on the determination that the webpage permits modification, compare a portion of text contained in the webpage to at least one character string stored in a database, the at least one character string respectively corresponding to at least one data item;

based on the comparison finding that the portion of text contained in the webpage matches the character string stored in the database, modify the webpage by inserting the corresponding data item into the webpage, the data item linking the webpage with a different webpage, both the webpage and the different webpage being contained on the same website;

send the modified webpage to a web browser of a user;

correlate the portion of text contained in the webpage with a common name stored in the database; and

communicate the corresponding common name to a producer of the portion of text contained in the webpage.

12. The apparatus of claim 11, being configured to read a header in the webpage that indicates the webpage permits modification.

13. The apparatus of claim 11, being configured to read a header in the webpage that indicates the webpage does not permit modification, wherein the header includes an X-no-modify header.

14. The apparatus of claim 11, being configured to parse the text contained in the webpage to identify a prohibition against modification of the text.

15. The apparatus of claim 11, wherein the data item is a hyperlink.

16. The apparatus of claim 11, wherein the portion of text contained in the webpage is a product name.

17. The apparatus of claim 11, wherein the portion of text contained in the webpage is a portion of a newsgroup article.

18. The apparatus of claim 11, being configured to reconfigure computer code used to form the webpage such that the inserted data item changes appearance.

19. The apparatus of claim 11, being configured to insert the corresponding data item into the webpage only for the first occurrence of the portion of text in the webpage.

20. The apparatus of claim 11, being configured to determine a general topic of the text in the webpage and compare the portion of text contained in the webpage to at least one character string stored in the database, the at least one character string stored in the database being related to the general topic of the text in the webpage.