Spend based digital ad targeting and measurement
First Claim
1. A method comprising:
- transmitting, by a computer-based system and to a third party system, a measurement file that associates a customer with a first party cookie ID;
transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party,wherein the first party cookie ID is associated with a model, andwherein the model associates a market segment of interest to the customer with the first party cookie ID;
receiving, by the computer-based system and in response to the transmitting the first party cookie ID and the third party cookie ID, an updated model file associated with the model,wherein the updated model file includes web browsing data associated with the third party cookie ID,wherein the updated model file is stripped of a first party cookie ID;
receiving, by the computer-based system and in response to receiving the updated model file, an updated measurement file comprising exposed customer data associated with exposed customers and unexposed customer data associated with unexposed customers, both associated with the third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data;
wherein the exposed customer data comprises data associated with targeted advertisements based upon the updated model file,wherein the unexposed customer data comprises data associated with neutral advertisements,wherein the neutral advertisements include content associated with the updated model file, but the updated model file is not included in creating the content,wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data,wherein a second party system provides a second party cookie ID to the web client,wherein the second party system transmits the browsing data to the third party system,wherein the browsing data is associated with at least one of the web client or the third party cookie ID,wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, andwherein the third party system transmits the updated model file to the first party system;
declining, by the computer-based system and in response to the receiving the updated measurement file, to offer the targeted advertisements to the unexposed customers;
presenting, by the computer-based system and in response to the declining, the neutral advertisement to the unexposed customers while the unexposed customers are visiting a webpage,wherein the unexposed customers fit a look alike model logic of the updated model file; and
measuring, by the computer-based system and in response to the presenting, the relevance to the unexposed customer of the neutral advertisement.
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Accused Products
Abstract
The present disclosure includes a system, method, and article of manufacture for spend based targeting and measurement. The method may comprise transmitting to a third party system a model and/or a measurement file associating a first party cookie ID with a model, and receiving, from the third party system, an updated model (and/or measurement) file associating a third party cookie ID with web-browsing data. The third party cookie ID may anonymously and uniquely correspond to the first party cookie ID, and the first party cookie ID may be stripped from the updated model (and/or measurement) file to de-identify a customer associated with the first party cookie ID. Moreover, the web-browsing data may be received by the third party system from a second party system.
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Citations
20 Claims
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1. A method comprising:
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transmitting, by a computer-based system and to a third party system, a measurement file that associates a customer with a first party cookie ID; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, wherein the first party cookie ID is associated with a model, and wherein the model associates a market segment of interest to the customer with the first party cookie ID; receiving, by the computer-based system and in response to the transmitting the first party cookie ID and the third party cookie ID, an updated model file associated with the model, wherein the updated model file includes web browsing data associated with the third party cookie ID, wherein the updated model file is stripped of a first party cookie ID; receiving, by the computer-based system and in response to receiving the updated model file, an updated measurement file comprising exposed customer data associated with exposed customers and unexposed customer data associated with unexposed customers, both associated with the third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; wherein the exposed customer data comprises data associated with targeted advertisements based upon the updated model file, wherein the unexposed customer data comprises data associated with neutral advertisements, wherein the neutral advertisements include content associated with the updated model file, but the updated model file is not included in creating the content, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and wherein the third party system transmits the updated model file to the first party system; declining, by the computer-based system and in response to the receiving the updated measurement file, to offer the targeted advertisements to the unexposed customers; presenting, by the computer-based system and in response to the declining, the neutral advertisement to the unexposed customers while the unexposed customers are visiting a webpage, wherein the unexposed customers fit a look alike model logic of the updated model file; and measuring, by the computer-based system and in response to the presenting, the relevance to the unexposed customer of the neutral advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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a processor; a tangible, non-transitory memory communicating with the processor for spend based targeting and measurement; the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; transmitting, by the processor and to a third party system, a measurement file that associates a customer with a first party cookie ID; transmitting, by the processor, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, wherein the first party cookie ID is associated with a model, and wherein the model associates a market segment of interest to the customer with the first party cookie ID; receiving, by the processor and in response to the transmitting the first party cookie ID and the third party cookie ID, an updated model file associated with the model, wherein the updated model file includes web browsing data associated with the third party cookie ID, wherein the updated model file is stripped of a first party cookie ID; receiving, by the processor and in response to receiving the updated model file, an updated measurement file comprising exposed customer data associated with exposed customers and unexposed customer data associated with unexposed customers, both associated with the third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; wherein the exposed customer data comprises data associated with targeted advertisements based upon the updated model file, wherein the unexposed customer data comprises data associated with neutral advertisements, wherein the neutral advertisements include content associated with the updated model file, but the updated model file is not included in creating the content, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and wherein the third party system transmits the updated model file to the first party system; declining, by the processor and in response to the receiving the updated measurement file, to offer the targeted advertisements to the unexposed customers; presenting, by the processor and in response to the declining, the neutral advertisement to the unexposed customers while the unexposed customers are visiting a webpage, wherein the unexposed customers fit a look alike model logic of the updated model file; and measuring, by the processor and in response to the presenting, the relevance to the unexposed customer of the neutral advertisement. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
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transmitting, by the computer-based system and to a third party system, a measurement file that associates a customer with a first party cookie ID; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, wherein the first party cookie ID is associated with a model, and wherein the model associates a market segment of interest to the customer with the first party cookie ID; receiving, by the computer-based system and in response to the transmitting the first party cookie ID and the third party cookie ID, an updated model file associated with the model, wherein the updated model file includes web browsing data associated with the third party cookie ID, wherein the updated model file is stripped of a first party cookie ID; receiving, by the computer-based system and in response to receiving the updated model file, an updated measurement file comprising exposed customer data associated with exposed customers and unexposed customer data associated with unexposed customers, both associated with the third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; wherein the exposed customer data comprises data associated with targeted advertisements based upon the updated model file, wherein the unexposed customer data comprises data associated with neutral advertisements, wherein the neutral advertisements include content associated with the updated model file, but the updated model file is not included in creating the content, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and wherein the third party system transmits the updated model file to the first party system; declining, by the computer-based system and in response to the receiving the updated measurement file, to offer the targeted advertisements to the unexposed customers; presenting, by the computer-based system and in response to the declining, the neutral advertisement to the unexposed customers while the unexposed customers are visiting a webpage, wherein the unexposed customers fit a look alike model logic of the updated model file; and measuring, by the computer-based system and in response to the presenting, the relevance to the unexposed customer of the neutral advertisement. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification