Keyword-based content suggestions

• US 9,607,317 B2
• Filed: 05/20/2013
• Issued: 03/28/2017
• Est. Priority Date: 01/05/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Criou, Nathalie D., Mahadevan, Chandramouli, Venkatakrishnan, Sridhar
• Primary Examiner(s): Chen, Susan
• Application Number:
  US13/897,713
• Publication Number:
  US 20130254030A1
• Time in Patent Office: 1,408 Days
• Field of Search: 707/739, 707/748, 707/722, 705/14, 705/7, 455/414.1
• US Class Current: 1/1
• CPC Class Codes: G06F 16/334 Query execution G06F16/335 takes precedence
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and related methods suggest content based on user input and another metric. In one implementation, web-sites are suggested to advertisers in response to keyword input and by factoring in how often such web-sites were selected or “clicked on” as a result of corresponding search queries. Search logs are processed to determine how often certain query terms led to web-sites being selected. Web-sites are ranked accordingly. Keywords from advertisers are matched to the web-site rankings to present the top web-sites.

Claims

1. A computer-implemented method comprising:

identifying, by one or more computing devices, a content source that was referenced by search results for each of two or more different queries that have been previously received from users;

determining, by one or more computing devices and for each query from the two or more queries, a number of user interactions with the search results that referenced the content source and were provided to the users in response to the query;

ranking, by one or more computing devices, the queries based on the number of user interactions with the content source when presented to the users as a search result for each query;

determining, by one or more computing devices, that a term provided by an advertiser matches a query from the two or more queries;

determining, by one or more computing devices, that the number of user interactions with the content source corresponding to the matched query meets a threshold number of user interactions; and

providing data to the advertiser identifying the content source as a presentation location for the advertiser'"'"'s content.

2. The method of claim 1, wherein providing data to the advertiser comprises providing a list of content sources ranked in order of the number of user interactions relative to the matched query.

3. The method of claim 2, wherein the list of content sources identifies only content sources having at least a threshold number of user interactions relative to the matched query.

4. The method of claim 1, comprising:

identifying, for the content source, a set of queries that are associated with at least the threshold number of user interactions; and

providing, to the advertiser, data specifying at least a portion of the queries in the set of queries.

5. The method of claim 1, wherein determining that a term provided by the advertiser matches a query from the two or more queries comprises:

identifying, in a campaign associated with the advertiser, a keyword that is associated with an advertisement provided by the advertiser; and

identifying, in the ranked queries, a query that matches the keyword.

6. The method of claim 1, comprising:

receiving, from the advertiser, a bid corresponding to placement of an advertisement on the content source; and

including, in an advertising campaign for the advertiser, the content source as a presentation location for one or more advertisements included in the advertising campaign.

7. The method of claim 1, comprising:

determining that the number of user interactions with multiple different content sources meets the threshold popularity relative to the matched query; and

suggesting different sets of the multiple different content sources in response to different requests for content source suggestions.

8. A system, comprising:

a data store storing, for each of two or more different queries that were previously received from users, data identifying content sources that were identified by search results provided in response to the query and data specifying whether users interacted with the search results; and

one or more computers that interact with the data store and perform operations comprising;

identifying a content source that was referenced by search results for each of two or more different queries;

determining, for each query from the two or more queries, a number of user interactions with the search results that referenced the content source and were provided in response to the query;

ranking the queries based on the number of user interactions with the content source when presented to the users as a search result for each query;

determining that a term provided by an advertiser matches a query from the two or more queries;

determining that the number of user interactions with the content source corresponding to the matched query meets a threshold number of user interactions; and

providing data to the advertiser identifying the content source as a presentation location for the advertiser'"'"'s content.

9. The system of claim 8, wherein providing data to the advertiser comprises providing a list of content sources ranked in order of the number of user interactions relative to the matched query.

10. The system of claim 9, wherein the list of content sources identifies only content sources having at least a threshold number of user interactions relative to the matched query.

11. The system of claim 8, wherein the one or more computers perform operations comprising:

identifying, for the content source, a set of queries that are associated with at least the threshold number of user interactions; and

providing, to the advertiser, data specifying at least a portion of the queries in the set of queries.

12. The system of claim 8, wherein determining that a term provided by the advertiser matches a query from the two or more queries comprises:

identifying, in a campaign associated with the advertiser, a keyword that is associated with an advertisement provided by the advertiser; and

identifying, in the ranked queries, a query that matches the keyword.

13. The system of claim 8, wherein the one or more computers perform comprising:

receiving, from the advertiser, a bid corresponding to placement of an advertisement on the content source; and

including, in an advertising campaign for the advertiser, the content source as a presentation location for one or more advertisements included in the advertising campaign.

14. The system of claim 8, wherein the one or more computers perform operations comprising:

determining that the number of user interactions with multiple different content sources meets the threshold number of user interactions relative to the matched query; and

suggesting different sets of the multiple different content sources in response to different requests for content source suggestions.

15. A data storage device storing instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:

identifying a content source that was referenced by search results for each of two or more different queries that have been previously received from users;

determining, for each query from the two or more queries, a number of user interactions with the search results that referenced the content source and were provided to the users in response to the query;

ranking the queries based on the number of user interactions with the content source when presented to the users as a search result for each query;

determining that a term provided by an advertiser matches a query from the two or more queries;

determining that number of user interactions with the content source corresponding to the matched query meets a threshold number of user interactions; and

providing data to the advertiser identifying the content source as a presentation location for the advertiser'"'"'s content.

16. The data storage device of claim 15, wherein providing data to the advertiser comprises providing a list of content sources ranked in order of the number of user interactions relative to the matched query.

17. The data storage device of claim 16, wherein the list of content sources identifies only content sources having at least a threshold number of user interactions relative to the matched query.

18. The data storage device of claim 15, wherein the one or more computers perform operations comprising:

identifying, for the content source, a set of queries that are associated with at least the threshold number of user interactions; and

providing, to the advertiser, data specifying at least a portion of the queries in the set of queries.

19. The data storage device of claim 15, wherein determining that a term provided by the advertiser matches a query from the two or more queries comprises:

identifying, in a campaign associated with the advertiser, a keyword that is associated with an advertisement provided by the advertiser; and

identifying, in the ranked queries, a query that matches the keyword.

20. The data storage device of claim 15, wherein the one or more computers perform comprising:

receiving, from the advertiser, a bid corresponding to placement of an advertisement on the content source; and

including, in an advertising campaign for the advertiser, the content source as a presentation location for one or more advertisements included in the advertising campaign.

21. The data storage device of claim 15, wherein the one or more computers perform operations comprising:

determining that the popularity of multiple different content sources meets the threshold number of user interactions relative to the matched query; and

suggesting different sets of the multiple different content sources in response to different requests for content source suggestions.