Motion and gesture-based mobile advertising activation

• US 9,607,319 B2
• Filed: 01/21/2014
• Issued: 03/28/2017
• Est. Priority Date: 12/30/2013
• Status: Active Grant

• Current Assignee: Lumini Corporation
• Original Assignee: Adtile Technologies Inc.
• Inventors: Forsblom, Nils
• Primary Examiner(s): STOLTENBERG, DAVID J
• Application Number:
  US14/160,257
• Publication Number:
  US 20150186944A1
• Time in Patent Office: 1,162 Days
• Field of Search: 705/14.64
• US Class Current: 1/1
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text

Abstract

The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

Claims

1. A graphical user interface for presenting advertisements to a user on a display of a mobile communications device, the graphical user interface comprising:

a display of a mobile communications device;

a first graphical user interface window for displaying content on the display of the mobile communications device, wherein an advertisement delivery sub-application is embedded in the content, wherein an activatable graphic element for the advertisement delivery sub-application is displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user;

a second graphical user interface window configured to partially cover the first graphical user interface window in response to the request by the user to display the advertisement, wherein the request by the user is a first external input received on a first input modality of the mobile communications device, the first external input corresponding to a triggering of the activatable graphic element for the advertisement delivery sub-application;

wherein the second graphical user interface window displays advertisement invocation instructions prompting the user to provide a second external input in response to receiving the first external input corresponding to the triggering of the activatable graphic element; and

wherein, while receiving a second external input on a second input modality of the mobile communications device different from the first input modality at the prompting of the user, the second graphical user interface window displays an input progress indicator, and after receiving the second external input, the second graphical user interface window displays the advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between a set of quantified values translated from the second external input to a set of predefined values corresponding to the advertisement invocation instructions.

2. The graphical user interface of claim 1, wherein:

the first input modality is a touch screen; and

the first external input is a haptic contact upon the touch screen from the user corresponding in position to the displayed activatable graphic element.

3. The graphical user interface of claim 1, wherein the second input modality is at least one of an accelerometer, compass, and gyroscope.

4. The graphical user interface of claim 3, wherein:

the at least one of the accelerometer, compass, and gyroscope is embedded in the mobile communications device; and

the second external input is a sequence of motions applied to the mobile communications device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

5. The graphical user interface of claim 3, wherein:

the at least one of the accelerometer, compass, and gyroscope is embedded in an external device wearable by the user and in communication with the mobile communications device; and

the second external input is a sequence of motions applied to the external device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

6. The graphical user interface of claim 3, wherein the second external input is steps walked by the user as measured by the accelerometer.

7. The graphical user interface of claim 3, wherein the second external input is steps ran by the user as measured by the accelerometer.

8. The graphical user interface of claim 3, wherein the second external input is a physical gesture as measured by the gyroscope.

9. The graphical user interface of claim 3, wherein the second external input is a direction as measured by the compass.

10. The graphical user interface of claim 3, wherein the second external input is steps walked in a defined direction as measured by a combination of the accelerometer and the compass.

11. The graphical user interface of claim 1, wherein:

the second input modality is an on-board microphone; and

the second external input is a sequence of audio commands generated by the user and captured by the on-board microphone.

12. The graphical user interface of claim 1, wherein:

the second input modality is an on-board camera; and

the second external input is a sequence of user gestures graphically captured by the on-board camera.

13. The graphical user interface of claim 12, wherein the gestures are graphically captured from a face of the user.

14. The graphical user interface of claim 12, wherein the gestures are graphically captured from a hand of the user.

15. The graphical user interface of claim 1, wherein the second external input is translated to multiple sets of quantified values each corresponding to a different time instant.

16. A mobile communications device, comprising:

a processor having a memory associated therewith;

an input/output interface associated with the processor;

a display associated with the input/output interface; and

a motion subsystem associated with the processor, wherein the motion subsystem is capable of detecting motions imparted to the mobile communications device;

wherein the memory is encoded with an advertisement delivery application that when executed on the processor is capable of displaying advertisements on the display based on motions imparted to the mobile communications device by performing the operations of;

providing a graphical user interface on the display via the input/output interface;

displaying content on the graphical user interface, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to a user that an advertisement is available to be viewed upon a request by the user;

receiving the request by the user to display the advertisement, the request by the user being a first external input corresponding to a triggering of the activatable graphic element, the first external input being received on a first input modality of the mobile communications device;

displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the first external input corresponding to the triggering of the advertising delivery, with advertisement invocation instructions being displayed within the advertisement overlay for prompting user action;

prompting the user to provide a sequence of second external inputs with the advertisement invocation instructions displayed within the advertising overlay;

receiving a sequence of second external inputs on a second input modality of the mobile communications device different from the first input modality at the prompting of the user to provide the sequence of second external inputs after the first external input corresponding to the triggering of the advertisement delivery is received;

displaying a sequence input progress indicator during the receiving of the sequence of external inputs, the sequence input progress indicator being incrementally updated in response to one or more partial sequences of the sequence of external inputs matching a predefined condition;

translating the sequence of second external inputs to a set of quantified values; and

displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received sequence of second external inputs to a set of predefined values corresponding to the advertisement invocation instructions.

17. A method for presenting advertisements to a user on a mobile communications device, the method comprising the ordered steps of:

displaying content on a graphical user interface of the mobile communications device, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user;

receiving a user input indicative of the request by the user to display the advertisement, the user input corresponding to a triggering of the activatable graphic element of the advertisement delivery sub-application;

displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the user input corresponding to the triggering of the activatable graphic element;

prompting the user to impart physical motions to the mobile communications device with advertisement invocation instructions displayed within the advertisement overlay;

receiving a sequence of external inputs corresponding to physical motions imparted on the mobile communications device at the prompting of the user while the advertisement invocation instructions are being displayed within the advertisement overlay;

displaying a sequence input progress indicator during the receiving of the sequence of external inputs, the sequence input progress indicator being incrementally updated in response to one or more partial sequences of the sequence of external inputs matching a predefined condition;

translating the sequence of external inputs to at least a set of quantified values; and

displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received sequence of external inputs to a set of predefined values corresponding to the advertisement invocation instructions.

18. A method for presenting advertisements to a user on a mobile communications device, the method comprising the ordered steps of:

displaying on the mobile communications device an activatable graphic element on a graphical user interface of the mobile communications device in a first state, the activatable graphic element providing an indication to the user that an interactive advertisement is available to be viewed upon a request by the user;

receiving a user input indicative of the request by the user to invoke the interactive advertisement while in the first state, the user input corresponding to a triggering of the activatable graphic element;

transitioning the mobile communications device to a second state in response to receiving the user input;

displaying an advertisement overlay in the graphical user interface of the mobile communications device while in the second state;

prompting the user to impart a sequence of motion inputs to the mobile communications device with instructions displayed within the advertisement overlay while in the second state;

activating an on-board motion sensor on the mobile communications device while in the second state and the user is being prompted to impart the sequence of motion inputs to the mobile communications device;

detecting a first sub-sequence of motion inputs with the activated on-board motion sensors while in the second state;

generating a first set of motion input data from the detected first sub-sequence of motion inputs;

incrementing a progress indicator displayed on the advertising overlay in response to the first set of motion input data matching predefined requested motion input values at least partially corresponding to the sequence of motion inputs.

19. The method of claim 18, further comprising:

transitioning the mobile communications device to a third state in response to an accumulated sequence of motion inputs as defined by a plurality of sets of motion input data matching a predefined input completion condition; and

generating a completion advertisement in the advertising overlay.