Fixed position interactive advertising
First Claim
Patent Images
1. An interactive advertisement device, comprising:
- application storage configured to store an advertisement display application;
an input device configured to receive user interactions; and
a processor;
wherein the advertisement display application configures the processor to;
cause display of a webpage, wherein the webpage contains a content region and an advertisement region, and wherein the advertisement region includes an advertisement region width and an advertisement region height;
move the content region in response to receipt of a user interaction, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region;
cause display of a first advertisement in the advertisement region, where the first advertisement comprises a set of media assets including two or more engagement warnings;
select an engagement warning from the two or more engagement warnings based on the advertisement region;
determine when a first user interaction with the first advertisement has occurred;
cause display of the selected engagement warning in response to the first user interaction with the first advertisement, where the selected engagement warning indicates that further interaction with the selected engagement warning will cause an action by the webpage; and
perform the action indicated by the selected engagement warning in response to receipt of further user interaction.
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Abstract
Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model.
86 Citations
24 Claims
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1. An interactive advertisement device, comprising:
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application storage configured to store an advertisement display application; an input device configured to receive user interactions; and a processor; wherein the advertisement display application configures the processor to; cause display of a webpage, wherein the webpage contains a content region and an advertisement region, and wherein the advertisement region includes an advertisement region width and an advertisement region height; move the content region in response to receipt of a user interaction, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region; cause display of a first advertisement in the advertisement region, where the first advertisement comprises a set of media assets including two or more engagement warnings; select an engagement warning from the two or more engagement warnings based on the advertisement region; determine when a first user interaction with the first advertisement has occurred; cause display of the selected engagement warning in response to the first user interaction with the first advertisement, where the selected engagement warning indicates that further interaction with the selected engagement warning will cause an action by the webpage; and perform the action indicated by the selected engagement warning in response to receipt of further user interaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for displaying interactive advertising, comprising:
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causing display of a webpage using an advertising display device, wherein the webpage contains a content region and an advertisement region, and wherein the advertisement region includes an advertisement region width and an advertisement region height; moving the content region in response to a received request to move the content region using the advertising display device, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region; causing display of a first advertisement in the advertisement region using the advertising display device, where the first advertisement comprises a set of media assets including two or more engagement warnings; determining when a first user interaction with the first advertisement has occurred using the advertising display device; selecting an engagement warning from the two or more engagement warnings based on the advertisement region using the advertising display device; displaying the selected engagement warning in response to the first user interaction with the first advertisement using the advertising display device, where the selected engagement warning indicates that further interaction with the selected engagement warning will cause an action by the webpage; and performing the action using the advertising display device in response to receiving further interaction. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. An interactive advertisement device, comprising:
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one or more processors; an input device configured to receive user interactions; and application storage configured to store an advertisement display application that configures the one or more processors to; display a webpage with a content region and an advertisement region, the advertisement region having a specified width and height; move the content region in response to receipt of a user interaction so that the content region moves relative to the advertisement region and the advertisement region remains in a fixed position on the webpage; display a selected advertisement in the advertisement region, the advertisement comprising a set of media assets that include engagement warnings; determine whether user interaction with the advertisement has occurred; display a selected one of the engagement warnings in response to the user interaction with the advertisement, the selected engagement warning being displayed on the advertisement and indicating that interaction with the selected engagement warning will cause an action by the webpage; and perform the action indicated by the engagement warning, in response to receipt of further user interaction.
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Specification