System and method for interacting with digital signage

• US 9,607,515 B2
• Filed: 12/22/2014
• Issued: 03/28/2017
• Est. Priority Date: 12/22/2014
• Status: Active Grant

• Current Assignee: Tahoe Research Limited (f/k/a Learndale Limited) (Vector Capital Corporation)
• Original Assignee: Intel Corporation
• Inventors: Rider, Tomer, Taite, Shahar, Ljubuncic, Igor
• Primary Examiner(s): Tweel, Jr., John A
• Application Number:
  US14/579,909
• Publication Number:
  US 20160180709A1
• Time in Patent Office: 827 Days
• Field of Search: 340/905, 370/332, 455/500, 705/14.63
• US Class Current: 1/1
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06V 20/582 of traffic signs
• CPC Class Codes: G06V 20/59 inside of a vehicle, e.g. relating to seat occupancy, driver state or inner lighting conditions
• CPC Class Codes: G06V 20/625 License plates
• CPC Class Codes: G06V 40/172 Classification, e.g. identification
• CPC Class Codes: G06V 40/19 Sensors therefor
• CPC Class Codes: G06V 40/20 Movements or behaviour, e.g. gesture recognition recognition of facial expressions G06V40/16
• CPC Class Codes: G08G 1/09623 Systems involving the acquisition of information from passive traffic signs by means mounted on the vehicle G08G1/0967 takes precedence
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/09675 where a selection from the received information takes place in the vehicle
• CPC Class Codes: G08G 1/096783 where the origin of the information is a roadside individual element
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services

Abstract

Various systems and methods for interaction with digital signage are described herein. A system for interacting with digital signage, includes an identification module to identify, at an onboard system in a vehicle, a first roadside digital signage, the first roadside digital signage having first content; a communication module to receive a first option to perform a first action related to the first content; and a presentation module to display the first option via the onboard system.

Claims

1. A system for interacting with digital signage, the system comprising:

an identification module to;

analyze a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route; and

identify, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

a communication module to;

receive the first data content; and

receive a first option to perform a first action related to the first content; and

a presentation module to display the first option via the onboard system.

2. The system of claim 1, wherein to identify the first roadside digital signage, the identification module is to:

receive an indication of a gesture of an occupant in the vehicle; and

determine that the gesture marks the first roadside digital signage.

3. The system of claim 2, wherein the gesture comprises a pointing action.

4. The system of claim 2, wherein the identification module is to:

query the first roadside digital signage marked by the gesture for an identification; and

receive the identification.

5. The system of claim 4, wherein to receive the first option to perform the first action related to the first content, the identification module is to:

query a signage service with the identification for options corresponding to the first digital signage identified by the identification; and

receive the options corresponding to the first digital signage from the signage service, the first option as one of the options.

6. The system of claim 1, wherein to identify the first roadside digital signage, the identification module is to:

receive a beacon signal from the first roadside digital signage; and

obtain an identification of the first roadside digital signage from the beacon signal.

7. The system of claim 1, wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the content, an option to set a navigation route to travel to a location associated with the content, or an option to obtain additional information related to the content.

8. The system of claim 1, wherein to display the first option via the onboard system, the presentation module is to:

display the first option via an in-dash display in the vehicle.

9. The system of claim 1, wherein to display the first option via the onboard system, the presentation module is to:

cause the display of the first option via a personal mobile device.

10. The system of claim 9, wherein the personal mobile device includes one of a smartphone, a wearable device, or a portable computer.

11. The system of claim 1, wherein the identification module is to identify, at the onboard system in a vehicle, a second roadside digital signage, the second roadside digital signage located proximate to the first roadside digital signage and the second roadside digital signage having second content;

wherein the communication module is to receive an second option to perform a second action related to the second content; and

wherein the presentation module is to display the first option and the second option via the onboard system.

12. The system of claim 11, wherein to display the first option and the second option via the onboard system, the presentation module is to:

display the first option and the second option in a scrollable list.

13. A method of interacting with digital signage, the method comprising:

analyzing a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route;

identifying, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

receiving the first data content;

receiving a first option to perform a first action related to the first content; and

displaying the first option via the onboard system.

14. The method of claim 13, wherein identifying the first roadside digital signage comprises:

receiving an indication of a gesture of an occupant in the vehicle; and

determining that the gesture marks the first roadside digital signage.

15. The method of claim 14, wherein the gesture comprises a pointing action.

16. The method of claim 14, further comprising:

querying the first roadside digital signage marked by the gesture for an identification; and

receiving the identification.

17. The method of claim 16, wherein receiving the first option to perform the first action related to the first content comprises:

querying a signage service with the identification for options available from the first digital signage identified by the identification; and

receiving the options corresponding to the first digital signage from the signage service, the first option as one of the options.

18. The method of claim 13, wherein identifying the first roadside digital signage comprises:

receiving a beacon signal from the first roadside digital signage; and

obtaining an identification of the first roadside digital signage from the beacon signal.

19. The method of claim 13, wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the content, an option to set a navigation route to travel to a location associated with the content, or an option to obtain additional information related to the content.

20. At least one machine-readable medium including instructions for interacting with digital signage, which when executed by a machine, cause the machine to:

analyze a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route;

identify, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

receive the first data content;

receive a first option to perform a first action related to the first content; and

display the first option via the onboard system.

21. The at least one machine-readable medium of claim 20, wherein the instructions to display the first option via the onboard system comprise instructions to:

display the first option via an in-dash display in the vehicle.

22. The at least one machine-readable medium of claim 20, wherein the instructions to displaying the first option via the onboard system comprise instructions to:

display the first option via a personal mobile device.

23. The at least one machine-readable medium of claim 20, further comprising instructions to:

identify, at the onboard system in a vehicle, a second roadside digital signage, the second roadside digital signage located proximate to the first roadside digital signage and the second roadside digital signage having second content;

receive an second option to perform a second action related to the second content; and

display the first option and the second option via the onboard system.