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Systems and methods for personalization and engagement by passive connection

  • US 9,613,014 B2
  • Filed: 03/11/2013
  • Issued: 04/04/2017
  • Est. Priority Date: 03/09/2012
  • Status: Active Grant
First Claim
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1. A method for serving personalized media to and engaging with a plurality of constituents, comprising:

  • provisioning a unique one-to-one bidirectional connection, a unique campaigner landing page, and a unique constituent landing page in a connections database unique to each of the plurality of constituents;

    generating a unique Quick Response (QR) code for each of the plurality of constituents, wherein each of the plurality of constituents represents said unique one-to-one bidirectional connection, which when followed, serves said unique constituent landing page;

    printing said unique QR code on a leave-behind printed media to be provided to a corresponding constituent;

    associating with said unique one-to-one bidirectional connection a first constituent datum in said connections database, said first constituent datum received through the unique campaigner landing page, said first constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate;

    personalizing said unique constituent landing page in response to a combination of said unique one-to-one bidirectional connection and said first constituent datum;

    associating with said unique one-to-one bidirectional connection a second constituent datum in said connections database, said second constituent datum received through the unique constituent landing page by a passive connection, said second constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate;

    reordering content on said unique constituent landing page into a personalized order unique to each of the plurality of constituents in response to a combination of said unique one-to-one bidirectional connection, said first constituent datum, and said second constituent datum; and

    serving said unique constituent landing page uniquely to each of the plurality of constituents in response to each of the constituents scanning their corresponding unique QR code,wherein as additional constituent datum is gathered, personalization of the unique constituent landing page is adjusted, wherein the additional constituent datum collected is used to further personalize the unique constituent landing page, increasing engagement with the constituents and increasing constituent data collection.

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