Systems and methods for personalization and engagement by passive connection
First Claim
1. A method for serving personalized media to and engaging with a plurality of constituents, comprising:
- provisioning a unique one-to-one bidirectional connection, a unique campaigner landing page, and a unique constituent landing page in a connections database unique to each of the plurality of constituents;
generating a unique Quick Response (QR) code for each of the plurality of constituents, wherein each of the plurality of constituents represents said unique one-to-one bidirectional connection, which when followed, serves said unique constituent landing page;
printing said unique QR code on a leave-behind printed media to be provided to a corresponding constituent;
associating with said unique one-to-one bidirectional connection a first constituent datum in said connections database, said first constituent datum received through the unique campaigner landing page, said first constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate;
personalizing said unique constituent landing page in response to a combination of said unique one-to-one bidirectional connection and said first constituent datum;
associating with said unique one-to-one bidirectional connection a second constituent datum in said connections database, said second constituent datum received through the unique constituent landing page by a passive connection, said second constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate;
reordering content on said unique constituent landing page into a personalized order unique to each of the plurality of constituents in response to a combination of said unique one-to-one bidirectional connection, said first constituent datum, and said second constituent datum; and
serving said unique constituent landing page uniquely to each of the plurality of constituents in response to each of the constituents scanning their corresponding unique QR code,wherein as additional constituent datum is gathered, personalization of the unique constituent landing page is adjusted, wherein the additional constituent datum collected is used to further personalize the unique constituent landing page, increasing engagement with the constituents and increasing constituent data collection.
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Accused Products
Abstract
The present invention is a system and method for personalization and engagement by passive connection. A unique connection, a unique campaigner landing page and a unique constituent landing page are first provisioned in a connections database. Data that is sourced from the campaigner landing page is then associated with the unique connection. The constituent landing page is then personalized in response to a combination of the data just received and the data already collected at that point in the unique connection. Then data that is sourced from the constituent landing page by passive connection is associated with the unique connection. The constituent landing page is then further personalized in response to a combination of the data collected from the campaigner landing page, the data collected from the constituent landing page and the data in the unique connection.
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Citations
16 Claims
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1. A method for serving personalized media to and engaging with a plurality of constituents, comprising:
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provisioning a unique one-to-one bidirectional connection, a unique campaigner landing page, and a unique constituent landing page in a connections database unique to each of the plurality of constituents; generating a unique Quick Response (QR) code for each of the plurality of constituents, wherein each of the plurality of constituents represents said unique one-to-one bidirectional connection, which when followed, serves said unique constituent landing page; printing said unique QR code on a leave-behind printed media to be provided to a corresponding constituent; associating with said unique one-to-one bidirectional connection a first constituent datum in said connections database, said first constituent datum received through the unique campaigner landing page, said first constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate; personalizing said unique constituent landing page in response to a combination of said unique one-to-one bidirectional connection and said first constituent datum; associating with said unique one-to-one bidirectional connection a second constituent datum in said connections database, said second constituent datum received through the unique constituent landing page by a passive connection, said second constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate; reordering content on said unique constituent landing page into a personalized order unique to each of the plurality of constituents in response to a combination of said unique one-to-one bidirectional connection, said first constituent datum, and said second constituent datum; and serving said unique constituent landing page uniquely to each of the plurality of constituents in response to each of the constituents scanning their corresponding unique QR code, wherein as additional constituent datum is gathered, personalization of the unique constituent landing page is adjusted, wherein the additional constituent datum collected is used to further personalize the unique constituent landing page, increasing engagement with the constituents and increasing constituent data collection. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for serving personalized media to and engaging a plurality of constituents, comprising:
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one or more memories for storing program code; one or more communication links to a database; and one or more processors, operatively connected to the one or more memories, for executing the stored program code, which when executed causes the system to perform a process comprising the steps of; provisioning a unique one-to-one bidirectional connection, a unique campaigner landing page, and a unique constituent landing page in a connections database unique to each of the plurality of constituents; generating a unique Quick Response (QR) code for each of the plurality of constituents, wherein each of the plurality of constituents represents said unique one-to-one bidirectional connection, which when followed, serves said unique constituent landing page; printing said unique QR code on a leave-behind printed media to be provided to a corresponding constituent; associating with said unique one-to-one bidirectional connection a first constituent datum in said connections database, said first constituent datum received through the unique campaigner landing page, said first constituent datum comprising a digital media content, a date-time stamp, and a geo-location coordinate; personalizing said unique constituent landing page in response to a combination of said unique one-to-one bidirectional connection and said first constituent datum; associating with said unique one-to-one bidirectional connection a second constituent datum in said connections database, said second constituent datum received through the unique constituent landing page by a passive connection, said second constituent datum comprising a digital media content, a date-time stamp, and a geo-location coordinate; reordering content on said unique constituent landing page into a personalized order unique to each of the plurality of constituents in response to a combination of said unique one-to-one bidirectional connection, said first constituent datum, and said second constituent datum; and serving said unique constituent landing page uniquely to each of the plurality of constituents in response to each of the constituents scanning their corresponding unique QR code, wherein as additional constituent datum is gathered, personalization of the unique constituent landing page is adjusted, wherein the additional constituent datum collected is used to further personalize the unique constituent landing page, increasing engagement with the constituents and increasing constituent data collection. - View Dependent Claims (12, 13, 14, 15)
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16. A non-transitory digital storage medium for storing executable program code, said program code when executed by a process causing said processor to perform a process for serving personalized media to and engaging with a plurality of constituents, the process comprising steps to:
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provision a unique one-to-one bidirectional connection, a unique campaigner landing page, and a unique constituent landing page in a connections database unique to each of the plurality of constituents; generate a unique Quick Response (QR) code for each of the plurality of constituents wherein each of the plurality of constituents represents said unique one-to-one bidirectional connection, which when followed, serves said unique constituent landing page; print said unique QR code on a leave-behind printed media to be provided to a corresponding constituent; associate with said unique one-to-one bidirectional connection a first constituent datum in said connections database, said first constituent datum received through the unique campaigner landing page, said first constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate; personalize said unique constituent landing page in response to a combination of said unique one-to-one bidirectional connection and said first constituent datum; associate with said unique one-to-one bidirectional connection a second constituent datum in said connections database, said second constituent datum received through the unique constituent landing page by a passive connection, said second constituent datum comprising at least a digital media content, a date-time stamp, and a geo-location coordinate; reordering content on said unique constituent landing page into a personalized order unique to each of the plurality of constituents in response to a combination of said one-to-one bidirectional unique connection, said first constituent datum, and said second constituent datum; and serve said unique constituent landing page uniquely to each of the plurality of constituents in response to each of the constituents scanning their corresponding unique QR code, wherein as additional constituent datum is gathered, personalization of the unique constituent landing page is adjusted, wherein the additional constituent datum collected is used to further personalize the unique constituent landing page, increasing engagement with the constituents and increasing constituent data collection.
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Specification