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Independent actionscript analytics tools and techniques

  • US 9,614,927 B2
  • Filed: 05/29/2014
  • Issued: 04/04/2017
  • Est. Priority Date: 04/25/2006
  • Status: Active Grant
First Claim
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1. A method for independently tracking ActionScript presentation activity, comprising:

  • receiving on a device a multimedia presentation containing ActionScript objects;

    using the multimedia presentation at runtime to;

    capture on the device presentation analytics data that reflects user interaction with ActionScript objects of the multimedia presentation, wherein said user interaction occurs on said device; and

    send presentation analytics data to an analytics server from said device;

    wherein the method operates free of reliance on any object-specific user action tracking code within the presentation to capture the presentation analytics data.

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