Multi-channel conversion path position reporting

• US 9,619,117 B2
• Filed: 09/26/2013
• Issued: 04/11/2017
• Est. Priority Date: 07/18/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hsiao, Sissie Ling-le, Ewald, Eric, Choc, Theodore Nicholas, Tangney, Cameron Michael
• Primary Examiner(s): MENG, JAU SHYA
• Application Number:
  US14/038,469
• Publication Number:
  US 20150007081A1
• Time in Patent Office: 1,293 Days
• Field of Search: None
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving information regarding a plurality of conversion paths. Each conversion path includes one or more user interactions, corresponds to a user, and ends with a conversion interaction. A list of channel groups is received. Each channel group includes a name and one or more group rules that refer to the characteristics of one or more user interactions of the plurality of conversion paths. Each user interaction in the plurality of conversion paths is grouped based upon the list of channel groups. A selection of channels to visualize is received and for each of the selected channels to visualize the user interactions are aggregated based upon the channel group of the user interaction and a position of the user interaction within the conversion path. Information regarding the aggregated user interactions for each of the selected channels is provided.

Claims

1. A method for generating a graphical representation of a contribution of a channel, the method comprising:

accessing, by one or more processors, data regarding a plurality of conversion paths, each conversion path comprising one or more user interactions, each user interaction having a corresponding position in the conversion path, each conversion path ending with a conversion interaction;

accessing, by the one or more processors, a list of channel groups, each channel group comprising one or more group rules and a group name;

determining, by the one or more processors, a channel group for each user interaction of each conversion path of the plurality of conversion paths based on the one or more group rules of each group of the list of channel groups and characteristics associated with the respective user interaction; and

generating, by the one or more processors, a graphical representation of a channel comprising one or more points, each point of the one or more points corresponding to the respective user interaction of the one or more user interactions and the determined channel group for the respective user interaction, a horizontal location of the point representative of the determined channel group for the respective user interaction relative to the corresponding conversion interaction, a vertical location of the point representative of an amount of the respective user interaction having a same position relative to the corresponding conversion interaction associated with the determined channel group.

2. The method of claim 1, wherein the horizontal location is representative of an interaction number of the respective user interaction relative to a corresponding conversion interaction.

3. The method of claim 1 further comprising:

receiving, by the one or more processors, a last number of interactions value, wherein the one or more points of the graphical representation are less than the last number of interactions value from a corresponding conversion interaction.

4. The method of claim 1, wherein the horizontal location is representative of a date of the respective user interaction relative to a date of a corresponding conversion interaction.

5. The method of claim 1, wherein the graphical representation has a maximum horizontal spacing of a particular number of days.

6. The method of claim 5, wherein the particular number of days is based on a lookback window.

7. The method of claim 5, wherein the particular number of days is set based on a certain percentage of the plurality of conversion paths occurring within the particular number of days.

8. The method of claim 5, wherein the one or more points form a line graph.

9. The method of claim 1 further comprising:

providing, by the one or more processors, data to effect display of the graphical representation of the channel and statistical data associated with the channel.

10. The method of claim 9, wherein the statistical data comprises at least one of:

a total number of conversions for the channel, a percentage of conversions for the channel of a total number of conversions, an average position of a user interaction relative to a conversion interaction, an average conversion path length, or a value associated with the total number of conversions.

11. A system, comprising:

one or more processors; and

a storage device storing instructions executed by the one or more processors causing the processing module to perform operations comprising;

accessing data regarding a plurality of conversion paths, each conversion path comprising one or more user interactions, each user interaction having a corresponding position in the conversion path, each conversion path ending with a conversion interaction,

accessing a list of channel groups, each channel group comprising one or more group rules and a group name,

determining a channel group for each user interaction of each conversion path of the plurality of conversion paths based on the one or more group rules of each group of the list of channel groups and characteristics associated with the respective user interaction, and

generating a graphical representation of a channel comprising one or more points, each point of the one or more points corresponding to the respective user interaction and the determined channel group for the respective user interaction, a horizontal location of the point representative of the determined channel group for the respective user interaction relative to the corresponding conversion interaction, a vertical location of the point representative of an amount of the respective user interaction having a same position relative to the corresponding conversion interaction associated with the determined channel group.

12. The system of claim 11, wherein the horizontal location is representative of an interaction number of the respective user interaction relative to a corresponding conversion interaction.

13. The system of claim 11, wherein the horizontal location is representative of a date of the respective user interaction relative to a date of a corresponding conversion interaction.

14. The system of claim 11, wherein the one or more points form a line graph.

15. The system of claim 11, wherein the storage device stores instructions causing the one or more processors to perform operations further comprising:

providing data to effect display of the graphical representation of the channel and statistical data associated with the channel.

16. A non-transitory tangible computer-readable medium having instructions stored thereon, the instructions executed by a processor causing the processor to perform operations comprising:

accessing data regarding a plurality of conversion paths, each conversion path comprising one or more user interactions, each user interaction having a corresponding position in the conversion path, each conversion path ending with a conversion interaction,

accessing a list of channel groups each corresponding to a channel of a plurality of channels, each channel group comprising one or more group rules and a group name,

determining a channel group for each user interaction of each conversion path of the plurality of conversion paths based on the one or more group rules of each group of the list of channel groups and characteristics associated with the respective user interaction, and

generating a graphical representation for each channel of the plurality of channels, each graphical representation comprising one or more points, each point of the one or more points of each graphical representation corresponding to the respective user interaction and the determined channel group for the respective user interaction, a horizontal location of the point representative of the determined channel group for the respective user interaction relative to the corresponding conversion interaction, a vertical location of the point representative of an amount of the respective user interaction having the same position relative to the corresponding conversion interaction associated with the determined channel group, each graphical representation representative of the contribution of each channel to the plurality of conversion paths.

17. The non-transitory tangible computer-readable medium of claim 16, wherein the horizontal location is representative of an interaction number of the respective user interaction relative to a corresponding conversion interaction.

18. The non-transitory tangible computer-readable medium of claim 16, wherein the horizontal location is representative of a date of the respective user interaction relative to a date of a corresponding conversion interaction.