Lead generation for content distribution service
First Claim
1. A computer-implemented method for generating a lead, the method comprising:
- establishing a webcasting service having an origination channel;
establishing a web event in the origination channel, the web event comprising online content synchronized with live audio;
streaming the web event from the origination channel to an anonymous user;
tracking the anonymous user by a data file stored at the webcasting service;
receiving on a server a first set of user attributes at the server in response to providing the user with a first service access, wherein the first set of user attributes includes information about a behavioral pattern of the user in connection with the webcasting service;
receiving on the server a second set of user attributes at the server in response to providing the user with a second service access;
automatically detecting a subsequent web event in the origination channel;
in response to the automatically detected subsequent web event, automatically receiving on the server a lead request associated with a desired attribute of users, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and
automatically executing a lead generator module stored in memory to identify one or more leads in response to the lead request, the one or more leads including at least one user having a user attribute that corresponds to the desired attribute;
wherein the lead request is initiated by a lead by a requestor and further comprising providing the lead to the requestor.
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Accused Products
Abstract
A software system and a method for a Internet-based Content Billing and Protection System capable of both selling and delivering in Real Time Protected Content such as a live or archived on-demand Webcast on the Internet to a Client using dynamically generated Web pages and Encoded Links that cannot be Bookmarked, copied, displayed, exported or otherwise made public to the Client or a Subscriber by the Web Browsers, Players, Browser Plug-ins, or other Client Side programs. The invention operates on a Web Server while the Protected content can reside on any Content Server, including a Streaming media Webcast Server such as a Windows Media Services Webcast Server.
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Citations
17 Claims
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1. A computer-implemented method for generating a lead, the method comprising:
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establishing a webcasting service having an origination channel; establishing a web event in the origination channel, the web event comprising online content synchronized with live audio; streaming the web event from the origination channel to an anonymous user; tracking the anonymous user by a data file stored at the webcasting service; receiving on a server a first set of user attributes at the server in response to providing the user with a first service access, wherein the first set of user attributes includes information about a behavioral pattern of the user in connection with the webcasting service; receiving on the server a second set of user attributes at the server in response to providing the user with a second service access; automatically detecting a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receiving on the server a lead request associated with a desired attribute of users, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and automatically executing a lead generator module stored in memory to identify one or more leads in response to the lead request, the one or more leads including at least one user having a user attribute that corresponds to the desired attribute;
wherein the lead request is initiated by a lead by a requestor and further comprising providing the lead to the requestor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for generating a lead, the system comprising:
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a webcasting service having an origination channel; a web event in the origination channel, the web event comprising online content synchronized with live audio, the web event streamed from the origination channel to a subscriber; a channel management module stored on a server and executable by a processor to receive a first set of subscriber attributes in response to providing the subscriber with a first service access, wherein the first set of subscriber attributes includes information about a behavioral pattern of the subscriber in connection with the webcasting service, and a second set of subscriber attributes in response to providing the subscriber with a second service access; and a lead generator module stored on the server and executable by the processor to; automatically detect a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receive a lead request at the server, the lead request associated with a desired attribute of the subscriber at the server, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and identify one or more leads in response to the lead request, the one or more leads having a subscriber attribute that corresponds to the desired attribute. - View Dependent Claims (13, 14)
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15. A non-transitory computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for generating a lead, the method comprising:
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establishing a webcasting service having an origination channel; establishing a web event in the origination channel, the web event comprising online content synchronized with live audio; streaming the web event from the origination channel to a subscriber; receiving a first set of subscriber attributes at a server in response to providing the subscriber with a first service access, wherein the first set of subscriber attributes includes information about a behavioral pattern of the subscriber in connection with the webcasting service; receiving a second set of subscriber attributes at the server in response to providing the subscriber with a second service access; automatically detecting a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receiving a lead request associated with a desired attribute of the subscriber, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and identifying one or more leads in response to the lead request, the one or more leads including at least one subscriber having a subscriber attribute that corresponds to the desired attribute. - View Dependent Claims (16, 17)
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Specification