System and method of determining user demographic profiles

• US 9,619,815 B2
• Filed: 06/06/2014
• Issued: 04/11/2017
• Est. Priority Date: 09/10/2007
• Status: Active Grant

• Current Assignee: Ti Newco LLC
• Original Assignee: Viant Technology LLC (Capital V LLC)
• Inventors: Vanderhook, Timothy C., Vanderhook, Christopher J., Rathore, Adityavijay B., Patil, Manish H., Sastry, Nagendra M. N., Arora, Raviratan, Sangameswara, Shanubhog G.
• Primary Examiner(s): Maung, Zarni
• Application Number:
  US14/298,782
• Publication Number:
  US 20140289018A1
• Time in Patent Office: 1,040 Days
• Field of Search: 709203, 709223-229, 709250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Claims

1. A method of determining a demographic category of users in a web environment that includes a client computer and a server computer comprising:

receiving, from a web site, via the server computer across a network, demographic information about a first user, wherein the first user is a member of the website;

receiving a record of websites visited by the first user based on a monitoring and recording of a web browsing history of the first user; and

utilizing the demographic information about the first user to calculate the demographic category of other users that have visited one or more of the websites in the record of websites.

2. The method of claim 1, wherein, the demographic information is voluntarily submitted to the web site by the user as part of a registration procedure.

3. The method of claim 1, further comprising:

presenting advertisements to the other users based on the calculated demographic category.

4. The method of claim 3, further comprising:

determining whether a desired number of the other users that are within the calculated demographic category have viewed the advertisements.

5. The method of claim 1, further comprising:

determining a probability that the other users are in the calculated demographic category.

6. The method of claim 1, wherein the demographic information comprises a gender of the first user.

7. The method of claim 1, wherein the demographic information comprises an age of the first user.

8. A system for determining a demographic category of users in a web environment that includes a client computer and a server computer comprising:

a client computer having a memory;

an application executing on the client computer, wherein the application is configured to;

receive, from a website, via the server computer across a network, demographic information about a first user, wherein the first user is a member of the website;

receive a record of websites visited by the first user based on a monitoring and recording of a web browsing history of the first user; and

utilize the demographic information about the first user to calculate the demographic category of other users that have visited one or more of the websites in the record of websites.

9. The system of claim 8, wherein, the demographic information is voluntarily submitted to the website by the user as part of a registration procedure.

10. The system of claim 8, wherein the application is further configured to:

present advertisements to the other users based on the calculated demographic category.

11. The system of claim 10, wherein the application is further configured to:

determine whether a desired number of the other users that are within the calculated demographic category have viewed the advertisements.

12. The system of claim 8, wherein the application is further configured to:

determine a probability that the other users are in the calculated demographic category.

13. The system of claim 8, wherein the demographic information comprises a gender of the first user.

14. The system of claim 8, wherein the demographic information comprises an age of the first user.

15. A non-transient computer readable medium encoded with computer program instructions executable by a computer to perform method steps for determining a demographic category of users in a web environment that includes a client computer and a server computer, wherein the method steps comprise:

receiving, from a web site, via the server computer across a network, demographic information about a first user, wherein the first user is a member of the website;

receiving a record of websites visited by the first user based on a monitoring and recording of a web browsing history of the first user; and

utilizing the demographic information about the first user to calculate the demographic category of other users that have visited one or more of the websites in the record of websites.

16. The non-transient computer readable medium of claim 15, wherein, the demographic information is voluntarily submitted to the website by the user as part of a registration procedure.

17. The non-transient computer readable medium of claim 15, wherein the method steps further comprise:

presenting advertisements to the other users based on the calculated demographic category.

18. The non-transient computer readable medium of claim 17, wherein the method steps further comprise:

determining whether a desired number of the other users that are within the calculated demographic category have viewed the advertisements.

19. The non-transient computer readable medium of claim 15, wherein the method steps further comprise:

determining a probability that the other users are in the calculated demographic category.

20. The non-transient computer readable medium of claim 15, wherein the demographic information comprises a gender of the first user.

21. The non-transient computer readable medium of claim 15, wherein the demographic information comprises an age of the first user.