Enterprise data re-matching
First Claim
1. A method for managing distributed and disconnected entity records, the method comprising:
- receiving, at an enterprise data module included in a data-processing system, first market entity records from a first source, by executing a program instruction in a data-processing system, wherein the first source includes an engine storing just-in-time advertising-platform-enabled market entity records, the first market entity records associated with a first identifier;
receiving, at the enterprise data module included in a data-processing system, second market entity records from a second source, by executing a program instruction in a data-processing system, wherein the second source includes an advertiser services module, the second market entity records associated with a second identifier different from the first identifier;
matching the first and second market entity records to a first enterprise associated with a first enterprise identifier, by executing a program instruction in a data-processing system;
receiving a changed market entity record from one of the first source or the second source, by executing a program instruction in a data-processing system, wherein the changed market entity record includes changed entity information; and
re-matching the changed market entity record to a second enterprise associated with a second enterprise identifier different from the first enterprise identifier, by executing a program instruction in a data-processing system.
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Accused Products
Abstract
A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
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Citations
20 Claims
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1. A method for managing distributed and disconnected entity records, the method comprising:
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receiving, at an enterprise data module included in a data-processing system, first market entity records from a first source, by executing a program instruction in a data-processing system, wherein the first source includes an engine storing just-in-time advertising-platform-enabled market entity records, the first market entity records associated with a first identifier; receiving, at the enterprise data module included in a data-processing system, second market entity records from a second source, by executing a program instruction in a data-processing system, wherein the second source includes an advertiser services module, the second market entity records associated with a second identifier different from the first identifier; matching the first and second market entity records to a first enterprise associated with a first enterprise identifier, by executing a program instruction in a data-processing system; receiving a changed market entity record from one of the first source or the second source, by executing a program instruction in a data-processing system, wherein the changed market entity record includes changed entity information; and re-matching the changed market entity record to a second enterprise associated with a second enterprise identifier different from the first enterprise identifier, by executing a program instruction in a data-processing system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for managing distributed and disconnected entity records, the system comprising:
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an enterprise and media management system including a processor and memory; a communication module; and a data-processing system including a processor and memory, the data-processing system including an enterprise data module configured to; receive first market entity records from a first source, wherein the first source includes an engine storing just-in-time advertising-platform-enabled market entity records, the first market entity records associated with a first identifier; receive second market entity records from a second source, wherein the second source includes an advertiser services module, the second market entity records associated with a second identifier different from the first identifier; match the first and second market entity records to a first enterprise associated with a first enterprise identifier; receive a changed market entity record from one of the first source or the second source, wherein the changed market entity record includes changed entity information for an entity associated with the first market entity record or the second market entity record; and re-match the changed market entity record to a second enterprise associated with a second enterprise identifier different from the first enterprise identifier. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable storage medium storing computer code, the computer code comprising instructions executable by a processor, the instructions comprising:
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at least one instruction to receive, at an enterprise data module included in a data-processing system, first market entity records from a first source, wherein the first source includes an engine storing just-in-time advertising-platform-enabled market entity records, the first market entity records associated with a first identifier; at least one instruction to receive, at the enterprise data module included in a data processing data-processing system, second market entity records from a second source, wherein the second source includes an advertiser services module, the second market entity records associated with a second identifier different from the first identifier; at least one instruction to match the first and second market entity records to a first enterprise associated with a first enterprise identifier, by executing a program instruction in a data-processing system; at least one instruction to receive a changed market entity record from one of the first source or the second source, wherein the changed market entity record includes changed entity information; and at least one instruction to re-match the changed market entity record to a second enterprise associated with a second enterprise identifier different from the first enterprise identifier. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification