System and method for dynamically controlling sample rates and data flow in a networked measurement system by dynamic determination of statistical significance
First Claim
1. A method implemented by one or more servers coupled to a network, for dynamically adjusting sample rates of variables relating to attention by users to a webpage, the webpage displayed on a plurality of user devices concurrently connected, by the network, to a website displaying the webpage, the method comprising:
- designating, by at least one server, a desired sample rate by determining one or more statistical characteristics of aggregated data derived from gathering sample data relating to attention by each of a plurality of users to online content on the webpage, wherein the online content is at least one of text, picture and video;
monitoring, by at least one server, aggregated data flows from the plurality of user devices to determine if current new information for particular online content is required for statistical accuracy, wherein the monitoring is at least in part by a sample data collection script placed in the plurality of user devices;
assessing the impact of the aggregated data flows, by at least one server, on a downstream analytic server; and
adjusting the aggregated data flows, by at least one server, by changing sample rate parameters for measurement scripts provided to the plurality of user devices.
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Abstract
A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.
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Citations
20 Claims
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1. A method implemented by one or more servers coupled to a network, for dynamically adjusting sample rates of variables relating to attention by users to a webpage, the webpage displayed on a plurality of user devices concurrently connected, by the network, to a website displaying the webpage, the method comprising:
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designating, by at least one server, a desired sample rate by determining one or more statistical characteristics of aggregated data derived from gathering sample data relating to attention by each of a plurality of users to online content on the webpage, wherein the online content is at least one of text, picture and video; monitoring, by at least one server, aggregated data flows from the plurality of user devices to determine if current new information for particular online content is required for statistical accuracy, wherein the monitoring is at least in part by a sample data collection script placed in the plurality of user devices; assessing the impact of the aggregated data flows, by at least one server, on a downstream analytic server; and adjusting the aggregated data flows, by at least one server, by changing sample rate parameters for measurement scripts provided to the plurality of user devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system including one or more servers coupled to a network, for dynamically adjusting sample rates of variables relating to attention by users to a webpage, the webpage displayed on a plurality of user devices concurrently connected, by the network, to a website displaying the webpage, the system comprising:
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one or more processors in the one or more servers; memory storing instructions that cause the one or more processors to; designate a desired sample rate by determining one or more statistical characteristics of aggregated data derived from gathering sample data relating to attention by each of a plurality of users to online content on the webpage, wherein the online content is at least one of text, picture and video; monitor aggregated data flows from the plurality of user devices to determine if current new information for particular online content is required for statistical accuracy, wherein the monitoring is at least in part by a sample data collection script placed in the plurality of user devices; assess the impact of the aggregated data flows on a downstream analytic server; and adjust the aggregated data flows by changing sample rate parameters for measurement scripts provided to the plurality of user devices. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification