Commercials on mobile devices
First Claim
1. A method comprisingat a mobile device, storing videos for playback to a user and commercials to be played back before, during, or after the videos in connection with playback of the videos, andupon the occurrence of a triggering event related to the suitability of a set of the commercials for being played back with videos, receiving downloads of a set of commercials that are more suitable than the set of commercials that have become unsuitable, storing the more suitable commercials on the mobile device, and retaining or deleting less suitable commercials.
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Accused Products
Abstract
Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.
62 Citations
9 Claims
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1. A method comprising
at a mobile device, storing videos for playback to a user and commercials to be played back before, during, or after the videos in connection with playback of the videos, and upon the occurrence of a triggering event related to the suitability of a set of the commercials for being played back with videos, receiving downloads of a set of commercials that are more suitable than the set of commercials that have become unsuitable, storing the more suitable commercials on the mobile device, and retaining or deleting less suitable commercials.
Specification