Method and system to facilitate interaction between and content delivery to users of a wireless communications network
First Claim
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1. A system for distributing content to an affinity group of portable communications device users, the system comprising:
- a wireless network to facilitate communication between a content server computing device and a portable communication device and further between the portable communication device and said users;
a storage device to store profile data relating to each of said users, wherein the storage device is operatively connected to the content server computing device; and
the content server computing device to serve as a content selection device to perform one or more content selection functions, wherein the content server computing device is centrally-located in the system and includes a processor, a memory, and an input/output interface, wherein the content server computing device to;
compare, by the processor, the profile data of different ones of said users, and associating users with the affinity group based on the profile data comparison to create the group;
receive, by the processor, a request from a portable communications device user to be associated with the affinity group;
associate, by the processor, the portable communications device user with the affinity group in response to the request and based on the comparison; and
select, by the processor, content for and distribute the content to the users based on their association with the affinity group.
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Abstract
A system and method of creating affinity groups of portable communication device users, and distributing targeted content to said users is disclosed. The user affinity groups may be formed by comparing user profiles with each other or with a predefined affinity group profile definition.
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Citations
20 Claims
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1. A system for distributing content to an affinity group of portable communications device users, the system comprising:
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a wireless network to facilitate communication between a content server computing device and a portable communication device and further between the portable communication device and said users; a storage device to store profile data relating to each of said users, wherein the storage device is operatively connected to the content server computing device; and the content server computing device to serve as a content selection device to perform one or more content selection functions, wherein the content server computing device is centrally-located in the system and includes a processor, a memory, and an input/output interface, wherein the content server computing device to; compare, by the processor, the profile data of different ones of said users, and associating users with the affinity group based on the profile data comparison to create the group; receive, by the processor, a request from a portable communications device user to be associated with the affinity group; associate, by the processor, the portable communications device user with the affinity group in response to the request and based on the comparison; and select, by the processor, content for and distribute the content to the users based on their association with the affinity group. - View Dependent Claims (2, 3, 4, 5)
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6. A system for distributing content to an affinity group of portable communications device users, the system comprising:
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a wireless network to facilitate communication between said users; a storage device to store profile data relating to each of said users, wherein the storage device is operatively connected to a content server computing device; the content server computing device to serve as a content selection device to perform one or more content selection functions, wherein the content server computing device is centrally-located in the system and includes a processor, a memory, and an input/output interface, wherein the content server computing device to; compare, by the processor, the profile data of each of said users with a predefined affinity group definition, and associating users with the affinity group based on the comparison of user profile data with the predefined affinity group definition to create the group; receive, by the processor, a request from a portable communications device user to be associated with the affinity group; associate, by the processor, the portable communications device user with the affinity group in response to the request and based on the comparison; and select, by the processor, content for and distribute the content to the users based on their association with the affinity group. - View Dependent Claims (7, 8, 9, 10)
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11. A system of distributing targeted content to an affinity group of portable communications device users, the system comprising:
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a wireless network to facilitate wireless communication between a plurality of users; a storage device to store profile data relating to said users, wherein the storage device is operatively connected to a content server computing device; and the content server computing device to serve as a content selection device to perform one or more content selection functions, wherein the content server computing device is centrally-located in the system and includes a processor, a memory, and an input/output interface, wherein the content server computing device to; receive, by the processor, the profile data relating to selected ones of said users; compare, by the processor, the stored profile data of different ones of said users; associate, by the processor, users with the affinity group based on the profile data comparisons; receive, by the processor, a request from a user to join the affinity group; associate, by the processor, the user with the affinity group in response to the request and based on the profile data comparisons; and distribute, by the processor, targeted content to the affinity group including the user. - View Dependent Claims (12, 13, 14, 15)
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16. A system of distributing targeted content to an affinity group of portable communications device users, the system comprising:
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a wireless network to facilitate wireless communication between a plurality of user; a storage device to store profile data relating to said users, wherein the storage device is operatively connected to a content server computing device; and the content server computing device to serve as a content selection device to perform one or more content selection functions, wherein the content server computing device is centrally-located in the system and includes a processor, a memory, and an input/output interface, wherein the content server computing device to; receive, by the processor, the profile data relating to selected ones of said users; compare, by a processor, the profile data of a plurality of said selected users with a predefined affinity group definition; associate, by the processor, users with the affinity group based on the profile data comparisons of the user profile data with the predefined affinity group definition to create the affinity group; receive a request from a user to join the affinity group; associate, by the processor, the user with the affinity group in response to the request and based on the profile data comparisons; and distribute, by the processor, targeted content to said users in the affinity group including the user. - View Dependent Claims (17, 18, 19, 20)
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Specification