Systems and methods of audit trailing of data incorporation

• US 9,626,523 B2
• Filed: 12/31/2013
• Issued: 04/18/2017
• Est. Priority Date: 03/08/2012
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Isaacs, Charlie, Passemard, Antony, Peri, Harish, Kumar, Seema
• Primary Examiner(s): CHIANG, JASON
• Application Number:
  US14/145,735
• Publication Number:
  US 20140115004A1
• Time in Patent Office: 1,204 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 21/604 Tools and structures for managing or administering access control systems
• CPC Class Codes: G06F 21/62 Protecting access to data via a platform, e.g. using keys or access control rules
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 63/102 Entity profiles
• CPC Class Codes: H04L 63/20 for managing network security; network security policies in general filtering policies H04L63/0227
• CPC Class Codes: H04L 67/306 User profiles

Abstract

The technology disclosed relates to creating an audit trail of data incorporation in user profiles. In particular, it relates to linking trust objects to fields of the user profiles.

The technology disclosed also relates to maintaining an opt trail that captures user opt-ins by recording the circumstances surrounding opt-in actions. In particular, it relates to linking trust objects to user profiles that connect users to an advertising campaign.

The technology disclosed further relates to tracking and measuring reputation of product models in consumer markets. In particular, it relates to assembling consumer feedback on the product models from online social networks and service records of the product models and applying sentiment analysis on the consumer feedback.

Claims

1. A method preventing incorporation of data entries by a third party to a user'"'"'s own user profile, including:

maintaining at least one trust object linked to fields of a user profile on an online social network, wherein the trust object holds

audit trail fields that identify how data became incorporated in at least some fields of the user profile including names of data sources, interface categories of the data sources, and origins that identify geographic locations of the data sources; and

access control fields that specify field-by-field and party-by-party control over third party data incorporation to the user profile fields including identifying a user'"'"'s engagement preferences, a connection type of the user with a third party, statuses of data streams from third parties and information identifying the third parties;

providing a privacy controller, wherein the privacy controller

provides user access to information in the audit trail fields for user'"'"'s own user profile; and

provides user control on a field-by-field and party-by-party basis over third party data incorporation to the user profile fields;

receiving instructions that set user'"'"'s preferences for field-by-field and party-by-party control over the third party data incorporation to the user'"'"'s own user profile; and

updating the trust object responsive to the received instructions and using the updated trust object to automatically prevent incorporation of data entries by a third party to the user'"'"'s own user profile of the online social network according to one or more of a source, a type, and an origin of the third party identified from the information.

2. The method of claim 1, wherein the privacy controller enables the user to opt out of any use of a selected data source to populate the fields of the user profile.

3. The method of claim 1, wherein the interface categories of the data sources include access controlled APIs, public Internet and social networking sites.

4. The method of claim 1, wherein the user'"'"'s engagement preferences applicable to a particular data field of the user profile specify whether the user has opted-in or opted-out of any use of a data source to populate the fields of the user profile.

5. The method of claim 1, further including reaffirming that the user has consented to receive content from a third party, thereby reducing customer repudiation of opt-ins.

6. The method of claim 1, further including providing drill down options that allow granular customization of privacy settings so as to control the information flow into different sections of a user'"'"'s own user profile.

7. A non-transitory computer-readable storage medium storing instructions for preventing incorporation of data entries by a third party to a user'"'"'s own user profile, which when executed by a processor, cause the processor to:

create at least one trust object linked to fields of a user profile on an online social network, wherein the trust object holds;

audit trail fields that identify how data became incorporated in at least some fields of the user profile including names of data sources, interface categories of the data sources, and origins that identify geographic locations of the data sources; and

access control fields that specify field-by-field and party-by-party control over third party data incorporation to the user profile fields including identifying a user'"'"'s engagement preferences, a connection type of the user with a third party, statuses of data streams from third parties and information identifying the third parties;

provide user access to information in the audit trail fields for user'"'"'s own user profile;

provides user control on a field-by-field and party-by-party basis over third party data incorporation to the user profile fields;

receive instructions that set user'"'"'s preferences for field-by-field and party-by-party control over the third party data incorporation to the user'"'"'s own user profile; and

update the trust object responsive to the instructions and use the updated trust object to automatically prevent incorporation of data entries by a third party to the user'"'"'s own user profile of the online social network according to one or more of a source, a type, and an origin of the third party identified from the information.

8. The non-transitory computer-readable storage medium of claim 7, further storing instructions, which when executed by a processor, cause the processor to enable the user to opt out of any use of a selected data source to populate the fields of the user profile.

9. The non-transitory computer-readable storage medium of claim 7, wherein the interface categories of the data sources include access controlled APIs, public Internet and social networking sites.

10. The non-transitory computer-readable storage medium of claim 7, wherein the user'"'"'s engagement preferences applicable to a particular data field of the user profile specify whether the user has opted-in or opted-out of any use of a data source to populate the fields of the user profile.

11. A system comprising a processor coupled to a non-transitory computer-readable storage medium storing instructions for preventing incorporation of data entries by a third party to a user'"'"'s own user profile, which when executed by a processor, cause the processor to:

create at least one trust object linked to fields of a user profile on an online social network, wherein the trust object holds;

audit trail fields that identify how data became incorporated in at least some fields of the user profile including names of data sources, interface categories of the data sources, and origins that identify geographic locations of the data sources; and

access control fields that specify field-by-field and party-by-party control over third party data incorporation to the user profile fields including identifying a user'"'"'s engagement preferences, a connection type of the user with a third party, statuses of data streams from third parties and information identifying the third parties;

provide user access to information in the audit trail fields for user'"'"'s own user profile;

provides user control on a field-by-field and party-by-party basis over third party data incorporation to the user profile fields;

receive instructions that set user'"'"'s preferences for field-by-field and party-by-party control over the third party data incorporation to the user'"'"'s own user profile; and

update the trust object responsive to the instructions and use the updated trust object to automatically prevent incorporation of data entries by a third party to the user'"'"'s own user profile of the online social network according to one or more of a source, a type, and an origin of the third party identified from the information.

12. The system of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions, which when executed by the processor, cause the processor to enable the user to opt out of any use of a selected data source to populate the fields of the user profile.

13. The system of claim 11, wherein the interface categories of the data sources include access controlled APIs, public Internet and social networking sites.

14. The system of claim 11, wherein the user'"'"'s engagement preferences applicable to a particular data field of the user profile specify whether the user has opted-in or opted-out of any use of a data source to populate the fields of the user profile.