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Messaging system and method

  • US 9,628,432 B2
  • Filed: 10/09/2015
  • Issued: 04/18/2017
  • Est. Priority Date: 08/22/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • providing, by at least one electronic messaging server, at least one interactive template to a sender;

    wherein the at least one interactive template is configured to allow the sender to perform a plurality of personalizing actions with the at least one interactive template to at least define an initial message layout of at least one initial interactive template-based message to be send to at least one receiver;

    wherein the plurality of personalizing actions comprise;

    i) adding at least one media item,ii) adding a text, andiii) configuring at least one sender-defined reply action to be performed by the at least one receiver;

    receiving, by the at least one electronic messaging server, the at least one initial interactive template-based message to be sent on behalf of the sender to the at least one receiver based on data indicative of the at least one receiver;

    wherein to the at least one receiver is associated with at least one destination communication device;

    obtaining, by the at least one electronic messaging server, displaying capabilities data indicative of displaying capabilities of the at least one destination communication device associated with the at least one receiver;

    determining, by the by the at least one electronic messaging server, an adapted message layout for at least one adapted interactive template-based message based, at least in part, on;

    i) the displaying capabilities data indicative of displaying capabilities of the at least one destination communication device associated with the at least one receiver; and

    ii) at least one criterion related to the displaying capabilities of the destination communication device associated with the at least one receiver;

    adapting, by the by the at least one electronic messaging server, the at least one initial interactive template-based message into the at least one adapted interactive template-based message based, at least in part, on the adapted message layout; and

    causing, by the by the at least one electronic messaging server, to display the at least one adapted interactive template-based message at the destination communication device associated with the at least one receiver.

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