×

Determining audience state or interest using passive sensor data

  • US 9,628,844 B2
  • Filed: 07/31/2015
  • Issued: 04/18/2017
  • Est. Priority Date: 12/09/2011
  • Status: Active Grant
First Claim
Patent Images

1. A system comprising:

  • one or more processors; and

    one or more memories storing instructions that, response to execution by the one or more processors, cause the one or more processors to perform operations comprising;

    receiving a media program that includes multiple portions;

    determining a media type for each of the multiple portions of the media program, the media type describing a category of each respective portion of the media program;

    receiving sensor data for a person, the sensor data passively sensed during presentation of the media program to the person;

    determining, based on the sensor data, a state of the person during each of the multiple portions of the media program, the state of the person being indicative of an emotional state of the person during each of the multiple portions of the media program;

    determining, based on the sensor data, an overall interest level of the person during the multiple portions of the media program, the overall interest level of the person being indicative of a level of interest of the person to the media program overall;

    providing the state of the person during each of the multiple portions of the media program; and

    providing the overall interest level of the person during the multiple portions of the media program such that the provided overall interest level in combination with the provided state of the person are effective to enable measurement of a value of the media program, assessment of a potential value of a similar media program or portion thereof, control of presentation of the media program, or automatic rating, for the person, of the media program.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×