Policy based video content syndication

• US 9,633,014 B2
• Filed: 01/13/2010
• Issued: 04/25/2017
• Est. Priority Date: 04/08/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Harrison, Kyle, King, David
• Primary Examiner(s): Kyle, Tamara T
• Application Number:
  US12/686,764
• Publication Number:
  US 20100263020A1
• Time in Patent Office: 2,659 Days
• Field of Search: 726 1, 726 2, 726 4, 726 21, 726 26, 726 30, 726 31, 380201
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

An item of hosted content is received from a media host. A match metric representing an aspect of a match between the item of hosted content and an item of reference content, the item of reference content provided by a content owner having rights to the item of reference content. A policy associated with the item of reference content is identified responsive to the value to that represents the correspondence, the policy including terms of use for the hosted content. The policy is provided to the media host.

Claims

1. A computer-implemented method for providing management of digital content, the method executed by one or more computer systems and comprising:

storing in the computer system a plurality of items of reference content;

storing in the computer system a plurality of policies, each policy associated with an item of reference content and describing terms of use for hosted content corresponding to the item of reference content;

receiving in the computer system an item of hosted content from a media host, the media host separate from the computer system and the media host storing items of hosted content that are provided to a plurality of users;

receiving a default policy agreement from the media host, the default policy agreement specifying terms of policies that the media host agrees to by default;

generating, by the computer system, a digital fingerprint for the item of hosted content;

comparing the digital fingerprint for the item of hosted content with a digital fingerprint of a stored item of reference content, the stored item of reference content provided by a content owner having rights to the stored item of reference content;

generating by the computer system a match metric representing a duration of a match between the item of hosted content and a stored item of reference content based on the comparison of the digital fingerprint for the item of hosted content with the digital fingerprint for the stored item of reference content;

identifying by the computer system a stored policy associated with the item of reference content responsive to the match metric exceeding a threshold, the stored policy including terms of use for the item of hosted content;

comparing the default policy agreement from the media host and the stored policy associated with the item of reference content, the comparison indicating whether the terms of policies that the media host agrees to by default matches the terms of use for the item of hosted content;

providing by the computer system the policy to the media host responsive to the default policy agreement not matching the policy associated with the item of reference content;

responsive to receiving, from the media host, an agreement to the terms of use for the item of hosted content specified in the policy provided to the media host, receiving, from the media host, activity information regarding the item of hosted content that occurred on the media host.

2. The method of claim 1, wherein identifying the stored policy associated with the item of reference content comprises:

determining that the match metric that represents the duration of the match between the item of hosted content and the item of reference content exceeds the threshold.

3. The method of claim 1, wherein the match metric further represents a confidence of the match between the item of hosted content and the item of reference content.

4. The method of claim 3, wherein identifying the stored policy associated with the item of reference content comprises:

determining that the match metric that represents the confidence of the match between the item of hosted content and the item of reference content exceeds the threshold.

5. The method of claim 1, wherein the match metric further represents an offset of the correspondence between the item of hosted content and the item of reference content.

6. The method of claim 5, wherein identifying the stored policy associated with the item of reference content comprises:

determining that the match metric that represents the offset of the correspondence between the item of hosted content and the item of reference content exceeds the threshold.

7. The method of claim 1, further comprising:

receiving the reference content from a content owner;

generating the digital fingerprint of the reference content; and

storing the digital fingerprint of the reference content.

8. The method of claim 1, wherein the media host is a publisher.

9. The method of claim 1, wherein the media host is a library.

10. The method of claim 1, wherein the item of hosted content is received from a hosting site on which the hosted content is hosted for viewing.

11. The method of claim 1, wherein the item of hosted content includes audio content.

12. The method of claim 1, wherein the item of hosted content includes video content.

13. The method of claim 1, wherein the item of hosted content includes audio and video content.

14. The method of claim 1, wherein the item of hosted content includes a still image.

15. The method of claim 1, wherein the item of hosted content is user-generated content.

16. The method of claim 1, wherein the item of hosted content is legacy content.

17. The method of claim 1, wherein the item of hosted content is library content.

18. The method of claim 1, further comprising receiving the policy from the content owner.

19. The method of claim 1, wherein the activity information includes a number of times the media host provides the item of hosted content to viewers.

20. The method of claim 1, wherein the activity information includes demographic information associated with the viewers.

21. The method of claim 1, wherein the activity information includes information indicating other hosted content the media host provides to the viewers.

22. The method of claim 1, wherein the specified set of restrictions includes at least a first restriction based on one of:

geographic location of viewers and age of viewers.

23. The method of claim 1, wherein the stored policy specifies that the media host is required to share funds generated from providing the hosted content to viewers with the content owner.

24. The method of claim 23, wherein the stored policy specifies a percentage of funds generated from providing the item of hosted content that the media host is required to provide to the content owner.

25. The method of claim 1, wherein the stored policy specifies that the media host is required to provide the hosted content to the viewers under a specified set of restrictions and identifying the stored policy comprises:

identifying that the media host agrees to provide the item of hosted content to the viewers under the specified set of restrictions.

26. The method of claim 1, wherein the stored policy specifies that the media host is required to provide activity information associated with the item of hosted content and identifying the stored policy agreement comprises:

identifying that the media host agrees to provide the activity information associated with the item of hosted content.

27. The method of claim 1, wherein the stored policy specifies that media host is prohibited from providing the item of hosted content to viewers under a specified set of restrictions and identifying the stored policy agreement comprises:

identifying that the media host agrees to stop providing the hosted content to viewers.

28. The method of claim 1, wherein generating the match metric that represents the duration of the match between the item of hosted content and the item of reference content comprises:

generating the match metric based on a ratio of the duration of the match and a duration of the item of reference content.

29. The method of claim 1, wherein the computer system is operated by a first entity and the media host is operated by a second entity.

30. The method of claim 29, wherein the first entity receives payment from the second entity responsive to providing the stored policy to the media host.

31. A method for providing management of digital content, the method comprising:

storing in a server a plurality of items of reference content;

storing in the server a plurality of policies, each policy associated with an item of reference content and describing terms of use for hosted content corresponding to the item of reference content;

receiving, at the server, an item of hosted content from a media host, the media host separate from the computer system and the media host storing items of hosted content that are provided to a plurality of users;

receiving a default policy agreement from the media host, the default policy agreement specifying terms of policies that the media host agrees to by default;

generating, by the server, a digital fingerprint for the item of hosted content;

comparing the digital fingerprint for the item of hosted content with a digital fingerprint of a stored item of reference content, the stored item of reference content provided by a content owner having rights to the stored item of reference content;

generating, at the server, a value that represents a duration of a match between the item of hosted content and a stored item of reference content based on the comparison of the digital fingerprint for the item of hosted content with the digital fingerprint for the stored item of reference content;

identifying a stored policy associated with the stored item of reference content responsive to the value that represents the duration of the match exceeding a threshold, the policy including terms of use for the hosted content; and

comparing the default policy agreement from the media host and the stored policy associated with the stored item of reference content, the comparison indicating whether the terms of policies that the media host agrees to by default matches the terms of use for the stored item of hosted content;

providing the stored policy to the media host responsive to the default policy agreement not matching the stored policy associated with the stored item of reference content; and

responsive to receiving, from the media host, an agreement to the terms of use for the item of hosted content specified in the policy provided to the media host, receiving, from the media host, activity information regarding the item of hosted content that occurred on the media host.

32. A computer program product comprising a non-transitory computer-readable storage medium storing executable code for providing management of digital content, the code when executed by one or more computer processors of a computer system causes the one or more computer processors to perform steps comprising:

storing in the computer system a plurality of items of reference content;

storing in the computer system a plurality of policies, each policy associated with an item of reference content and describing terms of use for hosted content corresponding to the item of reference content;

receiving in the computer system an item of hosted content from a media host, the media host separate from the computer system and the media host storing items of hosted content that are provided to a plurality of users;

receiving a default policy agreement from the media host, the default policy agreement specifying terms of policies that the media host agrees to by default;

generating, by the computer system, a digital fingerprint for the item of hosted content;

comparing the digital fingerprint for the item of hosted content with a digital fingerprint of a stored item of reference content, the stored item of reference content provided by a content owner having rights to the stored item of reference content;

generating by the computer system a match metric representing a duration of a match between the item of hosted content and a stored item of reference content based on the comparison of the digital fingerprint for the item of hosted content with the digital fingerprint for the stored item of reference content;

identifying by the computer system a stored policy associated with the item of reference content responsive to the match metric exceeding a threshold, the stored policy including terms of use for the item of hosted content;

comparing the default policy agreement from the media host and the stored policy associated with the item of reference content, the comparison indicating whether the terms of policies that the media host agrees to by default matches the terms of use for the item of hosted content;

providing by the computer system the policy to the media host responsive to the default policy agreement not matching the policy associated with the item of reference content;

responsive to receiving, from the media host, an agreement to the terms of use for the item of hosted content specified in the policy provided to the media host, receiving, from the media host, activity information regarding the item of hosted content that occurred on the media host.