Generation of related content for social media posts
First Claim
1. A system comprising a hardware processor and a memory device, the memory device configured to store execute computer-executable instructions that when executed by the hardware processor cause the processor to implement one or more components of the system, the one or more components comprising:
- a processing component configured to receive a social media post and process the social media post to identify different information types that include at least one of text, an image, a video, or a uniform resource locator (URL), the processing component configured to process the social media post to determine a topic for each type of the information types, and to derive related content associated with the topic of each of the information types, the URL in the social media post identified as an information type and annotations for the URL chosen as at least one of, related queries that lead to the URL, related queries as canonical queries for the URL, or related entities for a canonical entity in the URL; and
an annotation component configured to annotate the social media post with at least one of a related query or a related entity associated with the related content as one or more annotations for viewing in association with the social media post, wherein selection of the one or more annotations query causes execution by a search engine to return search results.
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Accused Products
Abstract
Architecture presents in a display related content in association with (an annotation) a social media post, as derived from post information of the social media post itself. The related content can be presented in the user interface proximate the social media post or elsewhere in the user interface. The related content can be presented as search engine queries, images, videos, and/or links to related websites. More specifically, the disclosed architecture facilitates the automated annotation of a social media post with related content derived from: post information such as a URL (uniform resource locator) referred to in the social media post, post information such as the text, image(s), and/or video content in a social media post itself, and post information such as content linked-to by a URL referred to in a social media post.
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Citations
20 Claims
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1. A system comprising a hardware processor and a memory device, the memory device configured to store execute computer-executable instructions that when executed by the hardware processor cause the processor to implement one or more components of the system, the one or more components comprising:
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a processing component configured to receive a social media post and process the social media post to identify different information types that include at least one of text, an image, a video, or a uniform resource locator (URL), the processing component configured to process the social media post to determine a topic for each type of the information types, and to derive related content associated with the topic of each of the information types, the URL in the social media post identified as an information type and annotations for the URL chosen as at least one of, related queries that lead to the URL, related queries as canonical queries for the URL, or related entities for a canonical entity in the URL; and an annotation component configured to annotate the social media post with at least one of a related query or a related entity associated with the related content as one or more annotations for viewing in association with the social media post, wherein selection of the one or more annotations query causes execution by a search engine to return search results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method comprising computer executable instructions that when executed by a hardware processor cause the hardware processor to perform acts of:
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receiving a social media post from a social media feed into a post tagging service; processing post information of the social media post to detect a type of content feature of the post information and obtain suggestions for related queries having a topic relevant to the content feature, the content features detected as at least one of a uniform resource locator (URL), text, image, or a video; identifying a URL in the social media post and choosing as suggestions at least one of, related queries that lead to the URL, related queries as canonical queries for the URL, or related entities for a canonical entity in the URL; and annotating the social media post with the related queries as suggestions for viewing in the social media feed, a selected suggestion executable by a search engine to return a search result. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer-readable hardware storage medium comprising computer-readable instructions that when executed by a hardware processor, cause the hardware processor to perform acts of:
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receiving a social media post from a social media feed into a post tagging service; processing post information of the social media post to detect types of content features in the post information and obtain suggestions for related queries having a topic relevant to the content features, the content features detected as at least one of a uniform resource locator (URL), text, image, or a video; identifying a URL in the social media post and choosing as suggestions at least one of, related queries that lead to the URL, related queries as canonical queries for the URL, or related entities for a canonical entity in the URL; and annotating the social media post with the related queries as suggestions for viewing in the social media feed, a selected suggestion executable by a search engine to return a search result. - View Dependent Claims (19, 20)
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Specification