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Generation of related content for social media posts

  • US 9,633,018 B2
  • Filed: 01/14/2013
  • Issued: 04/25/2017
  • Est. Priority Date: 01/14/2013
  • Status: Active Grant
First Claim
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1. A system comprising a hardware processor and a memory device, the memory device configured to store execute computer-executable instructions that when executed by the hardware processor cause the processor to implement one or more components of the system, the one or more components comprising:

  • a processing component configured to receive a social media post and process the social media post to identify different information types that include at least one of text, an image, a video, or a uniform resource locator (URL), the processing component configured to process the social media post to determine a topic for each type of the information types, and to derive related content associated with the topic of each of the information types, the URL in the social media post identified as an information type and annotations for the URL chosen as at least one of, related queries that lead to the URL, related queries as canonical queries for the URL, or related entities for a canonical entity in the URL; and

    an annotation component configured to annotate the social media post with at least one of a related query or a related entity associated with the related content as one or more annotations for viewing in association with the social media post, wherein selection of the one or more annotations query causes execution by a search engine to return search results.

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