Targeted advertising for playlists based upon search queries

• US 9,633,356 B2
• Filed: 07/20/2006
• Issued: 04/25/2017
• Est. Priority Date: 07/20/2006
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Howe, Karen N., Kolar, Jennifer L., Sudanagunta, Srinivasan
• Primary Examiner(s): Brandenburg, William A
• Application Number:
  US11/491,502
• Publication Number:
  US 20080033806A1
• Time in Patent Office: 3,932 Days
• Field of Search: 705 1- 28
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

Claims

1. A method in a computing system for presenting advertising messages, the method comprising:

receiving free form user input, the free form user input comprising one or more search terms;

identifying, with at least one processor, a playlist of digital media files based on the one or more search terms;

generating, with the at least one processor, a uniform resource locator associated with the playlist of digital media files;

identifying a plurality of advertising messages based in part on the one or more search terms;

concatenating the playlist of digital media files with the plurality of advertising messages; and

sending, in response to a selection of the uniform resource locator by the user, the concatenated playlist of digital media files and plurality of advertising messages to the user.

2. The method of claim 1, wherein the one or more search terms are used to locate individual digital media files that are contained in the playlist of digital media files.

3. The method of claim 1, wherein the one or more search terms are used to locate the playlist of digital media files.

4. The method of claim 1, wherein the plurality of advertising messages are identified by matching the one or more search terms with metadata terms associated with a catalog of advertising messages.

5. The method of claim 1, wherein the plurality of advertising messages are identified by comparing the one or more search terms with keywords associated with a catalog of advertising messages.

6. The method of claim 1, wherein the plurality of advertising messages are identified at the time that the selection of the uniform resource locator is received.

7. The method of claim 6, further comprising updating the plurality of advertising messages prior to sending the concatenated playlist of digital media files and plurality of advertising messages to the user by deleting those advertising messages that have expired in the plurality of advertising messages.

8. The method of claim 6, further comprising updating the plurality of advertising messages prior to sending the concatenated playlist of digital media files and plurality of advertising messages to the user by replacing those advertising messages that have expired in the plurality of advertising messages with new advertising messages.

9. The method of claim 1, wherein the plurality of advertising messages are identified at the time that the one or more search terms is received.

10. The method of claim 9, further comprising updating the plurality of advertising messages after sending the concatenated playlist of digital media files and plurality of advertising messages to the user so that a different plurality of advertising messages are concatenated with the playlist of digital media files.

11. The method of claim 1, further comprising updating the plurality of advertising messages after concatenating the playlist of digital media files with the plurality of advertising messages to the user so that a different plurality of advertising messages are concatenated with the playlist of digital media files.

12. The method of claim 11, wherein the plurality of advertising messages are updated by deleting those advertising messages that have expired in the plurality of advertising messages.

13. The method of claim 11, wherein the plurality of advertising messages are updated by replacing those advertising messages that have expired in the plurality of advertising messages with new advertising messages.

14. The method of claim 1, wherein two or more of the plurality of advertising messages are presented to a user in conjunction with a digital media file in the playlist of digital media files.

15. The method of claim 14, further comprising sending to the user a presentation of a portion of the contents of one of the two or more of the plurality of advertising messages.

16. The method of claim 15, further comprising:

receiving a selection by the user of the portion of the plurality of advertising messages; and

presenting the complete contents of an advertising message corresponding to the portion selected by the user.

33. The method of claim 1, wherein the uniform resource locator comprises a first portion identifying the playlist of digital media files.

34. The method of claim 33, wherein the uniform resource locator comprises a second portion identifying the plurality of advertising messages.

35. The method of claim 1, wherein the uniform resource locator identifies a dynamically generated web page comprising an embedded media player.

36. The method of claim 35, wherein the embedded media player renders the concatenated playlist of digital media files and plurality of advertising messages.

17. A system for presenting advertising messages, the system comprising:

a storage device comprising instructions and a catalog of advertising messages; and

at least one processor that executes the stored instructions to;

identify two or more digital media files from a catalog of digital media files in response to free form user input, the free form user input comprising one or more search terms;

generate a uniform resource locator associated with the two or more digital media files;

identify from the catalog of advertising messages a plurality of advertising messages, the identification determined in part by the one or more search terms; and

concatenate the two or more digital media files with the plurality of advertising messages.

18. The system of claim 17, wherein the one or more search terms are used to locate individual digital media files.

19. The system of claim 17, wherein the one or more search terms are used to locate user-generated playlists of digital media files.

20. The system of claim 17, wherein the plurality of advertising messages are identified by matching the one or more search terms with metadata terms associated with the catalog of advertising messages.

21. The system of claim 17, wherein the plurality of advertising messages are identified by comparing the one or more search terms with keywords associated with the catalog of advertising messages.

22. The system of claim 17, wherein the plurality of advertising messages are identified at the time that the two or more digital media files are identified.

23. The system of claim 17, wherein the plurality of advertising messages are identified prior to the time that the two or more digital media files are concatenated with the plurality of advertising messages.

24. The system of claim 17, wherein the plurality of advertising messages are identified at the time that the two or more digital media files are concatenated with the plurality of advertising messages.

25. The system of claim 17, wherein two or more of the plurality of advertising messages are presented to the user with a digital media file from the two or more digital media files.

26. The system of claim 25, wherein only a portion of one of the two or more of the plurality of advertising messages are presented.

27. The system of claim 26, further comprising a user interface that receives a selection from a user, wherein one of the two or more of the plurality of advertising messages is presented in its entirety to the user based on a received selection from the user.

28. A method of generating data signals collectively conveying a data structure of media resources with associated advertising messages, the method comprising:

generating a playlist segment comprising an identification of a plurality of digital media files identified at least in part in response to free form user input, the free form user input comprising one or more search terms;

generating a uniform resource locator associated with the playlist segment;

generating an advertising segment comprising an identification of a plurality of advertising messages, wherein the identity of the plurality of advertising messages is determined at least in part by the one or more search terms; and

concatenating the plurality of digital media files with the plurality of advertising messages;

wherein code implementing the method is stored in a non-transitory computer memory and is executed by a computer processor.

29. The method of claim 28, wherein the one or more search terms are used to locate individual digital media files in the plurality of digital media files.

30. The method of claim 28, wherein the one or more search terms are used to locate the plurality of digital media files as a group.

31. The method of claim 28, wherein the identity of the plurality of advertising messages is determined by matching the one or more search terms with metadata terms associated with a catalog of advertising messages.

32. The method of claim 28, wherein the identity of the plurality of advertising messages is determined by comparing the one or more search terms with keywords associated with a catalog of advertising messages.