System and methods for rebroadcasting of radio ads over other mediums

• US 9,633,374 B2
• Filed: 12/28/2012
• Issued: 04/25/2017
• Est. Priority Date: 12/28/2012
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Ravindran, Binuraj K., Sharma, Sridhar G.
• Primary Examiner(s): Stoltenberg, David
• Assistant Examiner(s): Johnson, Robert C
• Application Number:
  US13/729,795
• Publication Number:
  US 20140188619A1
• Time in Patent Office: 1,579 Days
• Field of Search: 705 1464, 705 1449
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 20/02 Arrangements for relaying broadcast information
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04H 60/92 for local area
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A method and system for specifying content of interest using a digital radio broadcast receiver is described. A digital radio broadcast signal includes an alternate way of distributing content-rich Advertisements over the digital radio broadcast networks and rebroadcast these Advertisements over technologies like Bluetooth, Wi-Fi and the like to smart devices. A digital out-of-home network system will act as a bridge to relay the received Advertisements to smart devices.

Claims

1. A method to distribute content, the method comprising:

receiving at a digital out-of-home system (DOOH) a digital radio broadcast signal, wherein the digital radio broadcast signal comprises program content, advertising content, and identification information;

processing the received digital radio broadcast signal using a processor at the DOOH to determine whether there is identification information;

when there is identification information and if the identification information contains a triggering event signal addressed to the DOOH, then stripping from the digital radio broadcast signal content that the DOOH can broadcast to other devices;

based on the determining by the processor, broadcasting the content or storing the content for future broadcasting, wherein the content is advertising content; and

wherein the broadcasting is using a short-range wireless communication protocol communication channel at the DOOH to broadcast the advertising content to at least one mobile device;

wherein the broadcasting or rebroadcasting by the DOOH is in a format suitable to short-range wireless communication;

wherein rebroadcasting comprises wirelessly transmitting text and graphics to the mobile device;

wherein rebroadcasting comprises wirelessly transmitting audio and video to the mobile device;

wherein the rebroadcasting of the advertising content is delayed until an occurrence of a date or time triggering event.

2. The method in accordance to claim 1, wherein the identifying information is at least one of metadata or identification tag to identify the advertising content to enable targeted advertisements.

3. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting in accordance with an IEEE 802.11 standard.

4. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting in accordance with a Bluetooth standard.

5. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting in accordance with an IEEE 802.15 standard.

6. An apparatus comprising:

a digital signage system having at least one transceiver and processor coupled to a storage device having a set of instructions, wherein the set of instructions causes the digital signage system to;

receive a digital radio broadcast signal, the digital radio broadcast signal comprising program content, advertising content, and identification information;

processing the received digital radio broadcast signal using the processor to determine whether there is identification information;

when there is identification information and if the identification information contains a triggering event signal addressed to the digital signage system, then stripping from the digital radio broadcast signal content that the digital signage system can broadcast to other devices; and

based on the determining by the processor, broadcasting the content or storing the content for future broadcasting, wherein the content is advertising content;

wherein the broadcasting is using a short-range wireless communication protocol communication channel to broadcast the advertising content to at least one mobile device;

wherein the broadcasting or rebroadcasting by the digital signage system is in a format suitable to short-range wireless communication;

wherein rebroadcasting comprises wirelessly transmitting text and graphics to the mobile device;

wherein rebroadcasting comprises wirelessly transmitting audio and video to the mobile device;

wherein the rebroadcasting of the advertising content is delayed until an occurrence of a date or time triggering event.

7. The apparatus in accordance to claim 6, wherein the identifying information is at least one of metadata or identification tag to identify the advertising content to enable targeted advertisements.

8. The apparatus of claim 6, wherein a rebroadcast is wirelessly transmitting in accordance with an IEEE 802.11 standard.

9. The apparatus of claim 6, wherein a rebroadcast is wirelessly transmitting in accordance with a Bluetooth standard.

10. The apparatus of claim 6, wherein a rebroadcast is wirelessly transmitting in accordance with an IEEE 802.15 standard.

11. A computer readable non-transitory medium encoded with computer executable instructions, which when accessed, cause a machine to perform operations comprising:

controlling a transceiver at a digital signage system to perform receiving a digital radio broadcast signal comprising program content, advertising content, and identification information;

processing the received digital radio broadcast signal using a processor to determine whether there is identification information, when there is identification information and if the identification information contains a triggering event signal addressed to the digital signage system, then stripping from the digital radio broadcast signal content that the digital signage system can broadcast to other devices, then processing with the processor the content for broadcasting or storing of the content for future broadcasting, wherein the content is advertising content; and

broadcasting with a short-range wireless communication protocol communication channel the content to at least one mobile device;

wherein the broadcasting or rebroadcasting by the digital signage system is in a format suitable to short-range wireless communication;

wherein rebroadcasting comprises wirelessly transmitting text and graphics to the mobile device;

wherein rebroadcasting comprises wirelessly transmitting audio and video to the mobile device;

wherein the rebroadcasting of the advertising content is delayed until an occurrence of a date or time triggering event.

12. The computer readable medium encoded with computer executable instructions of claim 11, wherein the identifying information is at least one of metadata or identification tag to identify the advertising content to enable targeted advertisements.

13. The computer readable medium encoded with computer executable instructions of claim 11, wherein a rebroadcast is wirelessly transmitting in accordance with an IEEE 802.11 standard.

14. The computer readable medium encoded with computer executable instructions of claim 11, wherein a rebroadcast is wirelessly transmitting in accordance with a Bluetooth standard.

15. The computer readable medium encoded with computer executable instructions of claim 11, wherein a rebroadcast is wirelessly transmitting in accordance with an IEEE 802.15 standard.