Methods and apparatus to correlate census measurement data with panel data
First Claim
1. A method comprising:
- instructing, via a first computing device of a monitoring entity, a media provider to associate a tag with media, the tag to cause a requesting device accessing the media to send a message to the monitoring entity when the media is accessed by the requesting device, the message to identify a geographic location of the requesting device and media identifying information, wherein the message does not include a registered panelist identifier;
accessing the message with a second computing device of the monitoring entity;
determining, with the second computing device of the monitoring entity, locations of a plurality of panelist homes;
comparing, with the second computing device of the monitoring entity, the geographic location of the requesting device with the locations of the plurality of panelist homes, the plurality of panelist homes having Flail reference areas associated therewith; and
when the geographic location of the requesting device is within a reference area of a first one of the plurality of panelist homes;
identifying an unknown user of the requesting device as a panelist residing at the first one of the panelist homes; and
associating the media identifying information with panelist data associated with the first one of the panelist homes.
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0 Petitions
Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to correlate census measurement data with panel data. An example method disclosed herein includes instructing, via a first computing device of a monitoring entity, a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to the monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device. The example method also includes accessing the message with a second computing device of the monitoring entity. The example method also includes identifying, with the second computing device of the monitoring entity, a panelist identifier based on the geographic location of the device. The example method also includes associating media identifying information included in the message with panelist data associated with the panelist identifier.
35 Citations
26 Claims
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1. A method comprising:
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instructing, via a first computing device of a monitoring entity, a media provider to associate a tag with media, the tag to cause a requesting device accessing the media to send a message to the monitoring entity when the media is accessed by the requesting device, the message to identify a geographic location of the requesting device and media identifying information, wherein the message does not include a registered panelist identifier; accessing the message with a second computing device of the monitoring entity; determining, with the second computing device of the monitoring entity, locations of a plurality of panelist homes; comparing, with the second computing device of the monitoring entity, the geographic location of the requesting device with the locations of the plurality of panelist homes, the plurality of panelist homes having Flail reference areas associated therewith; and when the geographic location of the requesting device is within a reference area of a first one of the plurality of panelist homes; identifying an unknown user of the requesting device as a panelist residing at the first one of the panelist homes; and associating the media identifying information with panelist data associated with the first one of the panelist homes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a tag handler to instruct a media provider to associate a tag with media, the tag to cause a device accessing the media to send a message to a monitoring entity who does not provide or deliver the media when the media is accessed by the device, the message to identify a geographic location of the device and media identifying information, wherein the message does not include a registered panelist identifier; a beacon handler to access the message; a location handler to identify locations of a plurality of panelist homes; the location handler to compare the geographic location of the device with the locations of the plurality of panelist homes, the plurality of panelist homes having reference areas associated therewith; a comparator to determine whether the geographic location of the device is within a reference area of a first one of the plurality of panelist homes; and a panelist associator to identifying an unknown user of the device as a panelist residing at the first one of the panelist homes and associate the media identifying information to panelist data associated with the first panelist home when an output of the comparator indicates the geographic location of the device is within the reference area of a first one of the plurality of panelist homes. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
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instruct a media provider to associate a tag with media, the tag to cause a device accessing the media to send a message to a monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device and media identifying information, wherein the message does not include a registered panelist identifier; determine locations of a plurality of panelist homes; compare the geographic location of the device with the locations of the plurality of panelist homes; and when the geographic location of the device is within a reference area of a first one of the plurality of panelist homes; identifying an unknown user of the device as a panelist residing at the first one of the panelist homes; and associate the media identifying information with panelist data associated with the first one of the panelist homes. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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Specification