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Providing secondary content to accompany a primary content item

  • US 9,635,438 B2
  • Filed: 09/27/2012
  • Issued: 04/25/2017
  • Est. Priority Date: 09/27/2012
  • Status: Active Grant
First Claim
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1. A method for providing secondary content to accompany a primary content item, the method comprising:

  • receiving, by a first content-selection module, information associated with a first secondary content item, the associated information comprising a result of a selection process performed by a second content-selection module distinct from the first content-selection module, the selection process using a first media analysis of one or more of closed caption information, video images, and accompanying audio of the primary content;

    analyzing, by the first content-selection module, the associated information, wherein the analyzing comprises machine learning of one or more content-selection criteria associated with selection by the second content-selection module of the first secondary content item, and wherein a result of the analyzing is based, at least in part, on the result of the selection process performed by the second content-selection module;

    based, at least in part, on the analyzing, modifying, by the first content-selection module, a set of content-selection criteria for secondary content, wherein the modified set of content-selection criteria is based at least in part on a second media analysis of one or more of closed caption information, video images, and accompanying audio of the first secondary content item;

    based, at least in part, on the modified set of content-selection criteria, preparing, by the first content-selection module, a stream of second secondary content items; and

    presenting the stream of second secondary content items.

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