Providing secondary content to accompany a primary content item
First Claim
Patent Images
1. A method for providing secondary content to accompany a primary content item, the method comprising:
- receiving, by a first content-selection module, information associated with a first secondary content item, the associated information comprising a result of a selection process performed by a second content-selection module distinct from the first content-selection module, the selection process using a first media analysis of one or more of closed caption information, video images, and accompanying audio of the primary content;
analyzing, by the first content-selection module, the associated information, wherein the analyzing comprises machine learning of one or more content-selection criteria associated with selection by the second content-selection module of the first secondary content item, and wherein a result of the analyzing is based, at least in part, on the result of the selection process performed by the second content-selection module;
based, at least in part, on the analyzing, modifying, by the first content-selection module, a set of content-selection criteria for secondary content, wherein the modified set of content-selection criteria is based at least in part on a second media analysis of one or more of closed caption information, video images, and accompanying audio of the first secondary content item;
based, at least in part, on the modified set of content-selection criteria, preparing, by the first content-selection module, a stream of second secondary content items; and
presenting the stream of second secondary content items.
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Abstract
While a user views a primary content item (for example, a movie on a television screen), secondary content items are selected and presented to the user, either on the same screen or on a screen of the user'"'"'s companion device. To choose selections that are relevant to the user'"'"'s current interests, the selection process considers information beyond the realm of primary and secondary content. Over time, the selection process learns to make more relevant selections by monitoring selection choices made by other systems.
33 Citations
28 Claims
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1. A method for providing secondary content to accompany a primary content item, the method comprising:
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receiving, by a first content-selection module, information associated with a first secondary content item, the associated information comprising a result of a selection process performed by a second content-selection module distinct from the first content-selection module, the selection process using a first media analysis of one or more of closed caption information, video images, and accompanying audio of the primary content; analyzing, by the first content-selection module, the associated information, wherein the analyzing comprises machine learning of one or more content-selection criteria associated with selection by the second content-selection module of the first secondary content item, and wherein a result of the analyzing is based, at least in part, on the result of the selection process performed by the second content-selection module; based, at least in part, on the analyzing, modifying, by the first content-selection module, a set of content-selection criteria for secondary content, wherein the modified set of content-selection criteria is based at least in part on a second media analysis of one or more of closed caption information, video images, and accompanying audio of the first secondary content item; based, at least in part, on the modified set of content-selection criteria, preparing, by the first content-selection module, a stream of second secondary content items; and presenting the stream of second secondary content items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 28)
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21. An electronic device configured for providing secondary content to accompany a primary content item, the electronic device comprising:
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a communications interface; and a processor operatively connected to the communications interface and configured for; providing a first content-selection module, the first content-selection module configured for receiving, via the communications interface, information associated with a first secondary content item, the associated information comprising a result of a selection process performed by a second content-selection module distinct from the first content-selection module, the selection process using a first media analysis of one or more of closed caption information, video images, and accompanying audio of the primary content; analyzing, by the first content-selection module, the associated information, wherein the analyzing comprises machine learning of one or more content-selection criteria associated with selection by the second content-selection module of the first secondary content item, and wherein a result of the analyzing is based, at least in part, on the result of the selection process performed by the second content-selection module; based, at least in part, on the analyzing, modifying, by the first content-selection module, a set of content-selection criteria for secondary content, wherein the modified set of content-selection criteria is based at least in part on a second media analysis of one or more of closed caption information, video images, and accompanying audio of the first secondary content item; based, at least in part, on the modified set of content-selection criteria, preparing, by the first content-selection module, a stream of second secondary content items; and presenting, via the communications interface, the stream of second secondary content items. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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Specification