Remote metering for panelist web usage

• US 9,639,817 B2
• Filed: 11/13/2013
• Issued: 05/02/2017
• Est. Priority Date: 11/13/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Rowe, Simon Michael
• Primary Examiner(s): Scott, Randy
• Assistant Examiner(s): KOROBOV, VITALI A
• Application Number:
  US14/079,262
• Publication Number:
  US 20150365310A1
• Time in Patent Office: 1,266 Days
• Field of Search: 709224, 709226
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for remotely recording Web usage by a panelist includes receiving at a remote processor, a command from a local client to display a Web page; identifying the local client and the panelist operating the local client; accessing the Web page; rendering the Web page in a remote browser; sending an image of the Web page to a local browser of the local client; and recording Web usage metrics associated with a display of the image on the local browser.

Claims

1. A method of metering Web usage by a panelist, comprising:

transmitting, from a local browser installed on a media device over a computer network to an analytics server, a first command comprising a request to access a first Web page, the analytics server accessing the first Web page;

sending, by the media device to the analytics server, a device identifier of the media device and a user identifier of a user of the media device, the analytics server confirming that the media device and a user of the media device belong to a panel;

establishing, by the media device, a remote display session between the media device and the analytics server;

receiving, by the media device from the analytics server via the established remote display session, a first image of the first Web page as rendered by a remote browser installed on the analytics server, the analytics server recording Web usage metrics associated with the rendering of the first image at the remote browser;

displaying, by the local browser, the first image.

2. The method of claim 1, wherein the local browser comprises a thin browser and the remote browser comprises a fat browser.

3. The method of claim 2, further comprising:

transmitting, by the media device to the analytics server, a second command responsive to a click of a link in the first image, receipt of the second command triggering the fat browser to access and render the second Web page, and

receiving, by the media device from the analytics server, a second image as rendered by the remote browser, the analytics server recording second Web usage metrics associated with display of the second image, and

displaying, by the local browser, the second image.

4. The method of claim 1, wherein the Web usage metrics include the device identifier and the user identifier.

5. A system for metering Web usage by a panelist, the system comprising an analytics server comprising a memory and one or more processors configured to execute a remote browser;

wherein the analytics server is configured to;

receive, over a computer network, a command from a local browser installed on a media device, the command comprising a request to access a Web page, and

confirm that the media device and a user of the media device belong to a panel;

and wherein the remote browser is configured to;

access the Web page, and render the Web page;

and wherein the analytics server is further configured to;

send an image of the Web page to the media device, the local browser displaying the image; and

record, to the memory, Web usage metrics associated with the display of the image by the user of the media device belonging to the panel.

6. The system of claim 5, wherein the Web page includes encrypted resources, and wherein the remote browser is further configured to decrypt the encrypted resources.

7. The system of claim 5, wherein the analytics server is further configured to record, to the memory, the website uniform resource locator, a length of visit, a day and time of visit, and actions performed in the local browser during display of the image.

8. The system of claim 7, wherein the image includes videos, wherein the videos include video advertisements, and wherein the actions include skipping one or more video advertisements.

9. The system of claim 8, wherein the analytics server is further configured to record, to the memory, an impression of an advertisement contained in the image.

10. A method of metering Web usage by a panelist, comprising:

receiving, by an analytics server via a computer network, a command from a local browser installed on a media device, the command comprising a request to access a Web page;

confirming, by one or more processors of the analytics server, that the media device and a user of the media device belong to a panel;

accessing, by the analytics server from a web server, the Web page;

rendering, by a remote browser executed by the one or more processors, the Web page;

sending, by the analytics server, an image of the Web page to the media device, the local browser displaying the image; and

recording, to a memory of the analytics server, Web usage metrics associated with the rendering of the image by the remote browser.

11. The method of claim 10, wherein the media device is a mobile device and further comprising reducing, by the remote browser, the image size from the rendered Web page.

12. The method of claim 10, wherein the media device is a mobile device, and further comprising rendering, by the remote browser, the resource with a size matching a display of the mobile device.

13. The method of claim 10, wherein the image is an image of a streaming video.

14. The method of claim 10, wherein the remote processor further operates to record the website uniform resource locator, a length of visit, a day and time of visit, and actions performed in the local browser during display of the image.

15. The method of claim 14, wherein the image comprises an image from a video comprising one or more video advertisements, and wherein the actions include skipping one or more video advertisements.

16. The method of claim 15, wherein the analytics server records an impression of an advertisement contained in the image.

17. A computer readable storage medium comprising instructions for metering Web usage by a panelist that when executed by a processor of a media device, cause the processor to:

transmit, from a local browser installed on the media device via a computer network to an analytics server, a first command comprising a request to access a first Web page, receipt of the first command triggering the analytics server to access the first Web page;

send, to the analytics server, a device identifier of the media device and a user identifier of a user of the media device, receipt of the device identifier triggering the analytics server to confirm that the media device and a user of the media device belong to a panel;

receive, from the analytics server, a first image of the first Web page rendered by a remote browser executed by the analytics server, the analytics server recording Web usage metrics associated with the rendering of the first image by the remote browser;

display, by the local browser, the first image.

18. The computer readable medium of claim 17, wherein the local browser comprises a thin browser and the remote browser comprises a fat browser.

19. The computer readable medium of claim 18, wherein execution of the instructions further causes the processor to:

transmit, to the analytics server, a second command identifying a click of a link in the first image, receipt of the second command triggering the remote browser to access and render a second Web page,

receive, from the analytics server, a second image as rendered by the remote browser, the analytics server recording second Web usage metrics associated with rendering of the second image by the remote browser, and

display, by the local browser, the second image.

20. The computer readable storage medium of claim 17, wherein the Web usage metrics include the device identifier and the user identifier.