System and method for evaluating and/or monitoring effectiveness of on-line advertising
First Claim
1. A method for measuring, through on-line surveys, effectiveness of advertisements displayed upon a computer for viewing by a user, the method comprising the steps of:
- receiving, by a user computer, an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions;
executing, by the user computer, the on-line advertisement including the code;
generating, by a server separate and distinct from the advertising server, an indicator identifying an instance of the on-line advertisement being executed on the user computer;
storing the indicator within a repository, the indicator providing information associated with the on-line advertisement executed on the user computer;
administering, by an on-line survey provider, a survey relating to the on-line advertisement; and
evaluating responses to the survey in accordance with the indicator within the repository of previous user exposure to the on-line advertisement indicated by contents of the repository, the indicator being used during the evaluating to distinguish exposed group member responses to the survey from control group member responses.
4 Assignments
0 Petitions
Accused Products
Abstract
A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
18 Citations
14 Claims
-
1. A method for measuring, through on-line surveys, effectiveness of advertisements displayed upon a computer for viewing by a user, the method comprising the steps of:
-
receiving, by a user computer, an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions; executing, by the user computer, the on-line advertisement including the code; generating, by a server separate and distinct from the advertising server, an indicator identifying an instance of the on-line advertisement being executed on the user computer; storing the indicator within a repository, the indicator providing information associated with the on-line advertisement executed on the user computer; administering, by an on-line survey provider, a survey relating to the on-line advertisement; and evaluating responses to the survey in accordance with the indicator within the repository of previous user exposure to the on-line advertisement indicated by contents of the repository, the indicator being used during the evaluating to distinguish exposed group member responses to the survey from control group member responses. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A non-transitory computer-readable medium storing computer-executable instructions for facilitating measuring, through on-line surveys, effectiveness of advertisements displayed upon a computer for viewing by a user, the computer-executable instructions facilitating performing the steps of:
-
receiving, by a user computer, an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions; executing, by the user computer, the on-line advertisement including the code; generating, by a server separate and distinct from the advertising server, an indicator identifying an instance of the on-line advertisement being executed on the user computer; storing the indicator within a repository, the indicator providing information associated with the on-line advertisement executed on the user computer; administering, by an on-line survey provider, a survey relating to the on-line advertisement; and evaluating responses to the survey in accordance with the indicator within the repository of previous user exposure to the on-line advertisement indicated by contents of the repository, the indicator being used during the evaluating to distinguish exposed group member responses to the survey from control group member responses. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
Specification