System, method and mobile communication terminal for displaying advertisement upon activation of mobile communication terminal

• US 9,639,859 B2
• Filed: 03/03/2016
• Issued: 05/02/2017
• Est. Priority Date: 10/19/2011
• Status: Active Grant

• Current Assignee: Firstface Co., Ltd.
• Original Assignee: Firstface Co., Ltd.
• Inventors: Jung, Jae Lark, Bae, Kyoung Duck
• Primary Examiner(s): Yun, Eugene
• Application Number:
  US15/059,429
• Publication Number:
  US 20160189231A1
• Time in Patent Office: 425 Days
• Field of Search: 455566
• CPC Class Codes: G06F 21/32 using biometric data, e.g. fingerprints, iris scans or voiceprints
• CPC Class Codes: G06F 21/36 by graphic or iconic representation
• CPC Class Codes: G06F 21/62 Protecting access to data via a platform, e.g. using keys or access control rules
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06V 40/12 Fingerprints or palmprints
• CPC Class Codes: G06V 40/1365 Matching; Classification
• CPC Class Codes: G06V 40/16 Human faces, e.g. facial parts, sketches or expressions
• CPC Class Codes: G06V 40/18 Eye characteristics, e.g. of the iris
• CPC Class Codes: H04L 63/0861 using biometrical features, e.g. fingerprint, retina-scan cryptographic mechanisms or cryptographic arrangements for entity authentication using biological data H04L9/3231
• CPC Class Codes: H04M 1/67 by electronic means
• CPC Class Codes: H04M 1/724 User interfaces specially adapted for cordless or mobile telephones
• CPC Class Codes: H04M 1/72466 with selection means, e.g. keys, having functions defined by the mode or the status of the device
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 12/08 Access security
• CPC Class Codes: H04W 12/63 Location-dependent; Proximity-dependent
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/90 : Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 52/027 : by controlling a display operation or backlight unit
• CPC Class Codes: H04W 8/22 : Processing or transfer of terminal data, e.g. status or physical capabilities
• CPC Class Codes: H04W 88/02 : Terminal devices
• CPC Class Codes: Y02B 70/30 : Systems integrating technologies related to power network operation and communication or information technologies for improving the carbon footprint of the management of residential or tertiary loads, i.e. smart grids as climate change mitigation technology in the buildings sector, including also the last stages of power distribution and the control, monitoring or operating management systems at local level
• CPC Class Codes: Y02D 30/70 : in wireless communication networks

Abstract

Disclosed is a method for providing an advertisement on a display of a mobile communication terminal, the method including: receiving an user input when the mobile communication terminal is capable of communication while the display of the mobile communication terminal is being off; and activating the display upon receiving the user input. The activated display provides an advertisement, an unlock interface, and an additional input interface thereon. The unlock interface is capable of receiving an additional user input whereby unlocks the mobile communication terminal upon receiving the additional user input thereof, and the additional input interface is capable of receiving an additional user input whereby the display displays an additional information related to the advertisement upon receiving the additional user input thereof.

Claims

1. A method for providing an advertisement on a display of a mobile communication terminal, the method comprising:

receiving an user input when the mobile communication terminal is capable of communication while the display of the mobile communication terminal is being off; and

activating the display upon receiving the user input,

wherein the activated display provides an advertisement, an unlock interface, and an additional input interface thereon,

wherein the unlock interface is capable of receiving an additional user input whereby unlocks the mobile communication terminal upon receiving the additional user input thereof, and

wherein the additional input interface is capable of receiving an additional user input whereby the display displays an additional information related to the advertisement upon receiving the additional user input thereof.

2. The method according to claim 1, wherein the advertisement is provided by running an application previously installed by the user.

3. The method according to claim 2, wherein the application is performed upon the activation of the display whereby displays the advertisement on the activated display.

4. The method according to claim 1, further comprising receiving an advertising information for the advertisement from an external server before or upon the activation of the display.

5. The method according to claim 1, further comprising detecting a current location information of the mobile communication terminal,

wherein the advertisement to be displayed is determined based on the current location information of the mobile communication terminal.

6. The method according to claim 5, wherein the advertisement determined based on the current location information is related to a company located corresponding to the current location information.

7. The method according to claim 5, further comprising transmitting the current location information of the mobile communication terminal to an external server, and

receiving an advertising information for the advertisement determined based on the current location from the external server.

8. The method according to claim 7, wherein the advertisement is provided by running an application,

wherein the application transmits the current location information of the mobile communication terminal to the external server, and

wherein the application receives an advertising information for the advertisement determined based on the current location information from the external server.

9. The method according to claim 8, wherein the application is previously installed by the user.

10. The method according to claim 1, further comprising receiving user information including at least one of gender, age, residence, job, or interests,

wherein the advertisement to be displayed is determined based on the user information.

11. The method according to claim 10, wherein the advertisement is provided by running an application previously installed by the user,

wherein the user information is acquired by the application.

12. The method according to claim 1, wherein the advertisement to be displayed differs according to the time of activation of the display.

13. The method according to claim 12, wherein the advertisement related to broadcasting program is displayed if the time of the activation of display corresponds to the time of the program broadcasted.

14. The method according to claim 1, further comprising providing the additional information upon receiving the additional user input through the additional input interface while the advertisement is displayed on the display,

wherein the additional information includes at least one of company information, product information, discount information, or location information.

15. The method according to claim 14, wherein the additional input interface is provided on an image of the advertisement whereby the additional input interface is capable of receiving the additional user input through the image of the advertisement.

16. The method according to claim 1, wherein an advertisement revenue for user is created from the advertisement displayed on the display screen.

17. The method according to claim 16, wherein upon receiving an user input for a donation while the advertisement is displayed on the display, a portion of the advertisement revenue is used as the donation and related image is displayed on the display.

18. An advertisement providing server for providing an advertisement on a display of a mobile communication terminal, the method comprising:

providing an application available be transmitted to the mobile communication terminal, wherein the application is capable of displaying the advertisement on the display of the mobile communication terminal upon activation of the display of the mobile communication terminal;

receiving advertising content from an advertiser server;

categorizing the advertising content based on a predetermined classification criteria which includes at least one of location, user characteristics or time; and

transmitting an advertising information to the mobile communication terminal;

wherein the application provides an advertisement, an unlock interface, and an additional input interface on the display upon the activation of the display of the mobile communication terminal,

wherein the unlock interface is capable of receiving an additional user input whereby unlocks the mobile communication terminal upon receiving the additional user input thereof,

wherein the additional input interface is capable of receiving an additional user input whereby displays an additional information related to the advertisement upon receiving the additional user input thereof.

19. The advertisement providing sever according to claim 18, further comprising receiving an information including at least one of current location information, user information or time information from the application installed in the mobile communication terminal,

wherein the advertising information to be transmitted is determined based on the categorized advertising content and received information by the application.

20. The advertisement providing server according to claim 19,

wherein the advertisement providing server receives current location information from the application,

wherein the advertisement displayed on the display is related to a company located corresponding to the current location information.