Methods and apparatus to collect distributed user information for media impressions and search terms
First Claim
1. An apparatus, comprising:
- at least one processor; and
a memory including first executable instructions which, when executed, cause the at least one processor to;
instruct a media provider to associate second executable instructions with media; and
access data from a media device, the data sent in response to the media device executing the second instructions, the second instructions to cause the media device to;
collect a media identifier indicative of media presented at the media device;
encrypt a user identifier that identifies a user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier;
encrypt a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier;
send the media identifier in association with an impression identifier to the at least one processor;
send the encrypted user identifier and the impression identifier to a first server associated with the first database proprietor; and
send the encrypted device identifier and the impression identifier to a second server associated with the second database proprietor.
8 Assignments
0 Petitions
Accused Products
Abstract
An example method includes facilitating installation of a data collector on a media device; collecting, via the data collector, a media identifier indicative of media presented at the media device; encrypting a user identifier that identifies the user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypting a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; sending the media identifier to a data collection server; sending the encrypted user identifier to a second server associated with the first database proprietor; and sending the encrypted device identifier to a third server associated with the second database proprietor.
-
Citations
19 Claims
-
1. An apparatus, comprising:
-
at least one processor; and a memory including first executable instructions which, when executed, cause the at least one processor to; instruct a media provider to associate second executable instructions with media; and access data from a media device, the data sent in response to the media device executing the second instructions, the second instructions to cause the media device to; collect a media identifier indicative of media presented at the media device; encrypt a user identifier that identifies a user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypt a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; send the media identifier in association with an impression identifier to the at least one processor; send the encrypted user identifier and the impression identifier to a first server associated with the first database proprietor; and send the encrypted device identifier and the impression identifier to a second server associated with the second database proprietor. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. At least one tangible machine accessible storage medium comprising first instructions that, when executed, cause at least one processor to:
-
instruct a media provider to associate second executable instructions with media; and access data from a media device, the data sent in response to the media device executing the second instructions, the second instructions to cause the media device to; collect a media identifier indicative of media presented at the media device; encrypt a user identifier that identifies a user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypt a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; send the media identifier in association with an impression identifier to the at least one processor; send the encrypted user identifier and the impression identifier to a first server associated with the first database proprietor; and send the encrypted device identifier and the impression identifier to a second server associated with the second database proprietor. - View Dependent Claims (9, 10, 11, 12, 13)
-
-
14. A method to monitor usage of a media device, the method comprising:
-
facilitating installation of a data collector on the media device; collecting, via the data collector, a media identifier indicative of media presented at the media device; encrypting, by executing an instruction on the media device, a user identifier that identifies a user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypting, by executing an instruction on the media device, a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; sending, by executing an instruction on the media device, the media identifier to a data collection server; sending, by executing an instruction on the media device, the encrypted user identifier to a second server associated with the first database proprietor; and sending, by executing an instruction on the media device, the encrypted device identifier to a third server associated with the second database proprietor. - View Dependent Claims (15, 16, 17, 18, 19)
-
Specification