Press release distribution system
First Claim
1. A method of electronically distributing a press release, the press release comprising a message comprising an advertiser sponsored content, from a server computer to one or more forum sites over a global computer network, each of the forum sites for discussing a particular topic and comprising a plurality of posted messages, each of the posted messages comprising a content, the method comprising:
- electronically receiving the press release by the server computer from one or more advertisers over the global computer network;
electronically distributing the press release by the server computer to the one or more forum sites over the global computer network according to relatedness between the content of the press release and corresponding said particular topic or said content of each of the posted messages at each of the one or more forum sites; and
electronically posting the press release as a message contiguously together with corresponding posted messages to move together with the corresponding posted messages at each of the one or more forum sites, such that a respective position of the press release with respect to the corresponding posted messages remains unchanged when a new message is added;
wherein the electronically posting comprises delivering a specific press release based on the presence of relevant key words,wherein the press release is not a banner advertisement or a static header,wherein the press release is displayed separately from any banner advertisement or static header on the page, the press release is displayed contiguously together with at least some of the posted messages on the page, the press release scrolls together with the at least some of the posted messages on the page, and is placed in a fixed position relative to at least some of the contiguous posted messages on the page,wherein a plurality of features of the press release are substantially the same as a corresponding plurality of features of the contiguous posted messages, and at least one feature of the press release differs from or is in addition to the corresponding feature of the posted messages in order to distinguish the press release from the posted messages, andelectronically limiting a time period during which the press release is posted at the related one or more of the web sites, and to limit a frequency at which the press release is displayed for one or more users.
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Accused Products
Abstract
A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.
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Citations
13 Claims
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1. A method of electronically distributing a press release, the press release comprising a message comprising an advertiser sponsored content, from a server computer to one or more forum sites over a global computer network, each of the forum sites for discussing a particular topic and comprising a plurality of posted messages, each of the posted messages comprising a content, the method comprising:
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electronically receiving the press release by the server computer from one or more advertisers over the global computer network; electronically distributing the press release by the server computer to the one or more forum sites over the global computer network according to relatedness between the content of the press release and corresponding said particular topic or said content of each of the posted messages at each of the one or more forum sites; and electronically posting the press release as a message contiguously together with corresponding posted messages to move together with the corresponding posted messages at each of the one or more forum sites, such that a respective position of the press release with respect to the corresponding posted messages remains unchanged when a new message is added; wherein the electronically posting comprises delivering a specific press release based on the presence of relevant key words, wherein the press release is not a banner advertisement or a static header, wherein the press release is displayed separately from any banner advertisement or static header on the page, the press release is displayed contiguously together with at least some of the posted messages on the page, the press release scrolls together with the at least some of the posted messages on the page, and is placed in a fixed position relative to at least some of the contiguous posted messages on the page, wherein a plurality of features of the press release are substantially the same as a corresponding plurality of features of the contiguous posted messages, and at least one feature of the press release differs from or is in addition to the corresponding feature of the posted messages in order to distinguish the press release from the posted messages, and electronically limiting a time period during which the press release is posted at the related one or more of the web sites, and to limit a frequency at which the press release is displayed for one or more users. - View Dependent Claims (2, 3, 4, 5)
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6. A server-side brand management system that runs on a server computer coupled to a plurality of web sites over a communications network, the server configured to:
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receive a press release related to an advertiser, the press release comprising a message comprising a content sponsored by the advertiser, and provide the press release to one or more targeted forum sites among the plurality of web sites, each of the forum sites for discussing a particular topic and comprising a plurality of posted messages, each of the posted messages comprising a content, the press release for posting as a message contiguously together with corresponding said posted messages to move together with the corresponding said posted messages at each of the one or more targeted forum sites, in accordance with relatedness between the content of the press release and the corresponding content of each of the posted messages or said particular topic at each of the one or more targeted forum sites; automatically monitor one or more monitored forum sites of the web sites for at least one keyword related to a particular brand or product of the advertiser; and access an advertisement directory system comprising a directory of listed forum sites of the web sites that are likely to provide an effective venue for one or more advertisements for the particular brand or product based on the presence of relevant key words relating to the brand on the sites; wherein the server is further configured to deliver a specific press release based on the presence of relevant key words, wherein the press release is not a banner advertisement or a static header, wherein the server is further configured to display the press release separately from any banner advertisement or static header on the page, embed the press release contiguously together with at least some of the posted messages on the page, enable the press release to scroll together with the at least some of the posted messages on the page, and to place the press release in a fixed position relative to at least some of the contiguous posted messages on the page, wherein a plurality of features of the press release are substantially the same as a corresponding plurality of features of the contiguous posted messages, and at least one feature of the press release differs from or is in addition to the corresponding feature of the posted messages in order to distinguish the press release from the posted messages, and wherein the server is further configured to limit a time period during which the press release is posted at the related one or more of the web sites, and to limit a frequency at which the press release is displayed for one or more users. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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Specification