Individualizing a content presentation

• US 9,647,780 B2
• Filed: 08/24/2007
• Issued: 05/09/2017
• Est. Priority Date: 08/24/2007
• Status: Expired due to Fees

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Jung, Edward K. Y., Levien, Royce A., Lord, Robert W., Malamud, Mark A., Rinaldo, Jr., John D.
• Primary Examiner(s): SMALL, NAOMI J
• Application Number:
  US11/895,631
• Publication Number:
  US 20090051542A1
• Time in Patent Office: 3,546 Days
• Field of Search: 3405731
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/0304 Detection arrangements using opto-electronic means constructional details of pointing devices not related to the detection arrangement using opto-electronic means G06F3/033; optical digitisers G06F3/042
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04N 5/74 Projection arrangements for image reproduction, e.g. using eidophor

Abstract

Embodiments provide an apparatus, a system, and a method. A method individualizing a presentation of content includes receiving data indicative of a physical orientation of a person relative to a display operable to present the content. The method also includes selecting a display parameter of the presented content in response to the received data indicative of a physical orientation of a person. The method further includes employing the selected display parameter in presenting the content. The method may include generating the data indicative of a physical orientation of a person relative to a display operable to present the content. The method may include receiving information indicative of a change in the physical orientation of the person proximate to the display; and changing the display parameter of the presented content in response to the received information indicative of a change in the physical orientation of the person proximate to the display.

Claims

1. A method of individualizing a presentation of a content, the method comprising:

receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content, the one or more spatial aspects includes at least a facial expression of the person; and

changing the content intensity based at least on the facial expression of the person, the content including at least a scent.

2. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of at least one of a dynamic and/or a static physical orientation of a person relative to a display operable to present the content.

3. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of a gaze orientation of a person relative to a display operable to present the content.

4. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of at least one of a physical appearance or a physical expression of a person relative to a display operable to present the content.

5. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving gaze tracking data indicative of a gaze orientation of a person relative to a display operable to present the content.

6. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving coordinate information indicative of at least one of a person'"'"'s head position or orientation relative to a display operable to present the content.

7. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display screen operable to present the content.

8. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display space usable to present the content.

9. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display that is presenting the content.

10. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display operable to at least one of displaying, exhibiting, or showing content.

11. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display operable to present at least one of a streaming or static content.

12. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display operable to present at least one of a visual, holographic, audible, or airborne-particle content.

13. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display having a visual screen area greater than three square feet and operable to present the content.

14. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display having a visual screen area greater than six square feet and operable to present the content.

15. The method of claim 1, wherein receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content includes:

receiving data indicative of one or more spatial aspects of a person relative to a display having a visual screen area greater than twelve square feet and operable to present the content.

16. The method of claim 1, further comprising:

selecting an adjustment of a display parameter of the presented content in response to the received data indicative of one or more spatial aspects of the person.

18. The method of claim 1, further comprising:

generating the data indicative of one or more spatial aspects of the person relative to a display operable to present the content.

19. The method of claim 18, wherein the generating data indicative of one or more spatial aspects of the person relative to a display operable to present the content further includes:

generating data indicative of at least one of a static physical orientation or a dynamic physical orientation of a person relative to a display operable to present the content.

20. The method of claim 1, further comprising:

receiving information indicative of a change in at least one of the one or more spatial aspects of the person proximate to the display; and

changing the display parameter of the presented content in response to the received information indicative of a change in the at least one of the one or more spatial aspects of the person proximate to the display.

21. The method of claim 1, further comprising:

selecting the display parameter of the presented content in response to the received data indicative of one or more spatial aspects of the person, wherein the display parameter includes a scent, the scent is perceivable to at least one person proximate to the display.

22. The method of claim 1, further comprising:

gathering data indicative of at least one of an attribute of the person with respect to the display, the attribute includes at least a spatial aspect of the person.

23. The method of claim 1, wherein the changing the content intensity based at least on the facial expression of the person, the content including at least a scent includes

the facial expression of the person being at least a smile causing the content intensity to increase.

24. The method of claim 1, wherein the changing the content intensity based at least on the facial expression of the person, the content including at least a scent includes

the facial expression of the person being at least a frown causing the content intensity to decrease.

25. The method of claim 1 further includes

the content including at least sound volume.

26. The method of claim 1 further includes

the content including at least visual effects.

27. The method of claim 1, wherein the changing the content intensity based at least on the facial expression of the person, the content including at least a scent includes changing one or more scent levels of at least one scent.

17. A method of individualizing a presentation of a content, the method comprising:

receiving data indicative of one or more spatial aspects of a person relative to a display operable to present content, the one or more spatial aspects includes at least a facial expression of the person;

selecting a parameter intensity of the presented content in response to the received data indicative of one or more spatial aspects of the person; and

changing the content intensity based at least on the facial expression of the person, the content including at least a scent.