Method and system for on-line survey recruitment ensuring availability of control group participants
First Claim
1. A method for administering on-line survey recruitment on a network including a source of survey recruitment definitions and a user computer, the method comprising:
- receiving, by the user computer, an on-line advertisement block including both;
instructions for displaying an on-line advertisement on a display of the user computer, such displaying of the on-line advertisement, if not obstructed, resulting in identification of the user computer as belonging to an exposed group with regard to an on-line survey relating to the on-line advertisement, anda survey recruitment tag;
executing, by the user computer, the survey recruitment tag and, as a result, issuing a request for a survey invitation, wherein the request for the survey invitation includes;
information for determining previous exposure to on-line advertisements, andan advertisement identification corresponding to the on-line advertisement; and
receiving, by the user computer, a response to the request for a survey invitation, the response including an indication that the user computer is to be maintained as a control group participant in the on-line survey relating to the online advertisement received in the on-line advertisement block; and
obstructing presentation of the on-line advertisement on the display of the user computer in response to the receiving the response including the indication.
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method are described for presenting on-line survey invitations to users over a network. The system enables selectively presenting survey invitations to users in accordance with a survey recruitment definition associated with a tag embedded within an on-line advertisement downloaded and executed on a user computer. If a determination is made by a survey recruitment server that a requestor is to be a potential control (unexposed) survey participant, then instructions are issued to the requesting user computer to obstruct presentation of the on-line advertisement which caused the issuance of the request for a survey invitation from the user computer.
9 Citations
18 Claims
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1. A method for administering on-line survey recruitment on a network including a source of survey recruitment definitions and a user computer, the method comprising:
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receiving, by the user computer, an on-line advertisement block including both; instructions for displaying an on-line advertisement on a display of the user computer, such displaying of the on-line advertisement, if not obstructed, resulting in identification of the user computer as belonging to an exposed group with regard to an on-line survey relating to the on-line advertisement, and a survey recruitment tag; executing, by the user computer, the survey recruitment tag and, as a result, issuing a request for a survey invitation, wherein the request for the survey invitation includes; information for determining previous exposure to on-line advertisements, and an advertisement identification corresponding to the on-line advertisement; and receiving, by the user computer, a response to the request for a survey invitation, the response including an indication that the user computer is to be maintained as a control group participant in the on-line survey relating to the online advertisement received in the on-line advertisement block; and obstructing presentation of the on-line advertisement on the display of the user computer in response to the receiving the response including the indication. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transient computer-readable medium including computer-executable instructions for administering on-line survey recruitment on a network including a source of survey recruitment definitions and a user computer, the computer-executable instructions facilitating performing a method comprising the steps of:
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receiving, by the user computer, an on-line advertisement block including both; instructions for displaying an on-line advertisement on a display of the user computer, such displaying of the on-line advertisement, if not obstructed, resulting in identification of the user computer as belonging to an exposed group with regard to an on-line survey relating to the on-line advertisement, and a survey recruitment tag; executing, by the user computer, the survey recruitment tag and, as a result, issuing a request for a survey invitation, wherein the request for the survey invitation includes; information for determining previous exposure to on-line advertisements, and an advertisement identification corresponding to the on-line advertisement; and receiving, by the user computer, a response to the request for a survey invitation, the response including an indication that the user computer is to be maintained as a control group participant in the on-line survey relating to the online advertisement received in the on-line advertisement block; and obstructing presentation of the on-line advertisement on the display of the user computer in response to the receiving the response including the indication. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A system for facilitating administering survey recruitment on a network including a source of survey recruitment definitions, the system including:
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a user computer comprising a non-transient memory and a processor for storing and executing computer-executable instructions for facilitating performing the steps of; receiving, by the user computer, an on-line advertisement block including both; instructions for displaying an on-line advertisement on a display of the user computer, such displaying of the on-line advertisement, if not obstructed, resulting in identification of the user computer as belonging to an exposed group with regard to an on-line survey relating to the on-line advertisement, and a survey recruitment tag; executing, by the user computer, the survey recruitment tag and, as a result, issuing a request for a survey invitation, wherein the request for the survey invitation includes; information for determining previous exposure to on-line advertisements, and an advertisement identification corresponding to the on-line advertisement; and receiving, by the user computer, a response to the request for a survey invitation, the response including an indication that the user computer is to be maintained as a control group participant in the on-line survey relating to the online advertisement received in the on-line advertisement block; and obstructing presentation of the on-line advertisement on the display of the user computer in response to the receiving the response including the indication. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification