System and method for matching advertisements to multimedia content elements
First Claim
1. A method implemented by a computing system for matching an advertisement item to a multimedia content element, comprising:
- extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user;
generating at least one signature for the at least one multimedia content element, wherein the generating further comprises processing a plurality of content segments of the multimedia content element in parallel by a plurality of independent computational cores and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores;
searching for at least one advertisement item based on the at least one generated signature; and
causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.
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Abstract
A system and method for matching an advertisement item to a multimedia content element. The method comprises: extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generating at least one signature of the at least one multimedia content element; searching for at least one advertisement item respective of the at least one generated signature; and causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.
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Citations
16 Claims
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1. A method implemented by a computing system for matching an advertisement item to a multimedia content element, comprising:
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extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generating at least one signature for the at least one multimedia content element, wherein the generating further comprises processing a plurality of content segments of the multimedia content element in parallel by a plurality of independent computational cores and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores; searching for at least one advertisement item based on the at least one generated signature; and causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 15)
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8. A system for matching advertisement items to multimedia content elements, comprising:
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a processing unit; and a memory, the memory containing instructions that, when executed by the processing unit, configure the system to; extract at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generate at least one signature of the at least one multimedia content element, wherein to generate the at least one signature a plurality of content segments of the multimedia content element are processed in parallel by a plurality of independent computational cores, and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores; search for at least one advertisement item based on the at least one generated signature; and cause a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel. - View Dependent Claims (9, 10, 11, 12, 13, 16)
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14. A method for matching an advertisement item to a multimedia content element in a network-based system, comprising:
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receiving in the network-based system from a client of at least one user an indication of at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel being at least for the at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generating in the network-based system at least one signature for the at least one multimedia content element, wherein the generating further comprises processing a plurality of content segments of the multimedia content element in parallel by a plurality of independent computational cores and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores; searching in the network-based system for at least one advertisement item based on the at least one generated signature; and transmitting from the network-based system toward the client the at least one advertisement item, the advertising item being suitable for display within an area of the client.
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Specification