Dynamically generating resource tracking codes

• US 9,652,792 B1
• Filed: 11/25/2013
• Issued: 05/16/2017
• Est. Priority Date: 11/25/2013
• Status: Active Grant

• Current Assignee: Audible Incorporated (Amazon.com, Inc.)
• Original Assignee: Audible Incorporated (Amazon.com, Inc.)
• Inventors: Phatak, Aniket Vinay
• Primary Examiner(s): Sall, El Hadji
• Application Number:
  US14/089,331
• Time in Patent Office: 1,268 Days
• Field of Search: 709203, 709200, 709224, 709229, 709226
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Systems and methods are provided for generating a tracking code that may be included in an identifier, such as an identifier identifying a network resource or network location, in order to track various information associated with the identifier upon user selection of the identifier. For example, a tracking code may be dynamically generated and appended to an identifier associated with one or more selectable options in a user interface. The tracking code may, for example, identify the section or portion within the user interface that the selectable option is included and/or other information. When a user selects such a selectable option in the user interface, information included in the tracking code may be stored and/or analyzed to determine effectiveness or performance of various selectable options.

Claims

1. A system comprising:

an electronic data store configured to store tracking information associated with a plurality of identifiers; and

a computing system comprising one or more computing devices, said computing system in communication with the electronic data store and configured to at least;

receive, from a computing device of a user, a request for a page;

in response to the request, determine a plurality of selectable options for inclusion in the page, wherein a different selectable option of the plurality of selectable options is selected for inclusion in each of two or more portions of the page, wherein each selectable option of the plurality of selectable options is associated with a different identifier to be requested by the computing device in response to user selection of the selectable option;

for each selectable option of the plurality of selectable options;

generate a tracking code associated with the selectable option, wherein the tracking code includes information identifying a portion of the page in which the selectable option is included; and

append the tracking code to an identifier associated with the selectable option to form an appended identifier;

send the page, including each of the plurality of selectable options, to the computing device for presentation to the user;

receive an identifier request, from the computing device of the user, for an appended identifier associated with at least one of the plurality of selectable options included in the page, wherein the appended identifier includes an associated tracking code; and

store tracking information in the electronic data store indicating that the user selected a selectable option associated with the associated tracking code.

2. The system of claim 1, wherein the appended identifier is a uniform resource identifier.

3. The system of claim 1, wherein each selectable option determined for inclusion presents information identifying an item in an electronic catalog.

4. The system of claim 1, wherein a first identifier is associated with a different tracking code when the first identifier is included in a first portion of the page than when the first identifier is included in a second portion of the page.

5. The system of claim 1, wherein two or more selectable options are included in each of the two or more portions of the page.

6. The system of claim 5, wherein the tracking code generated for each selectable option further includes information identifying a position of the selectable option within a portion of the page.

7. The system of claim 1, wherein the tracking code generated for each selectable option further includes information identifying a component of the computing system that selected the selectable option for inclusion in the page.

8. The system of claim 1, wherein the computing system is further configured to generate a visual overlay in association with display of the page, wherein the visual overlay indicates performance levels of one or more selectable options within the page, wherein the performance levels are determined based at least in part on tracking code information associated with the one or more selectable options.

9. The system of claim 1, wherein each tracking code is generated based at least in part on at least one of a country or a domain associated with the request.

10. A computer-implemented method comprising:

as implemented by one or more computing devices configured with specific executable instructions,

receiving, from a computing device of a user, a request for a page;

in response to the request, determining a plurality of selectable options for inclusion in the page, wherein a different selectable option of the plurality of selectable options is selected for inclusion in each of two or more portions of the page, wherein each selectable option of the plurality of selectable options is associated with a different identifier to be requested by the computing device in response to user selection of the selectable option;

for each selectable option of the plurality of selectable options;

generating a tracking code associated with the selectable option wherein the tracking code includes information identifying a portion of the page in which the selectable option is included; and

appending the tracking code to an identifier associated with the selectable option to form an appended identifier;

sending the page, including each of the plurality of selectable options, to the computing device for presentation to the user;

receiving an identifier request, from the computing device of the user, for an appended identifier associated with at least one of the plurality of selectable options included in the page, wherein the appended identifier includes an associated tracking code; and

storing tracking information in an electronic data store indicating that the user selected a selectable option associated with the associated tracking code.

11. The computer-implemented method of claim 10, wherein the associated tracking code includes both (a) dynamically determined information, and (b) information automatically retrieved from one or more electronic data stores.

12. The computer-implemented method of claim 10, wherein the associated tracking code includes one or more tags previously selected to be included in tracking codes associated with a particular user interface feature.

13. The computer-implemented method of claim 10, further comprising storing tracking information in the electronic data store indicating a number of users that have selected a selectable option associated with the associated tracking code.

14. The computer-implemented method of claim 10, further comprising storing tracking information in the electronic data store indicating a number of users that have purchased a particular item subsequent to selecting a selectable option associated with the associated tracking code.

15. A computer-readable, non-transitory storage medium storing computer executable instructions that, when executed by one or more computing devices, configure the one or more computing devices to perform operations comprising:

receiving, from a computing device of a user, a request for a page;

in response to the request, determining a plurality of selectable options for inclusion in the page, wherein a different selectable option of the plurality of selectable options is selected for inclusion in each of two or more portions of the page, wherein each selectable option of the plurality of selectable options is associated with a different identifier to be requested by the computing device in response to user selection of the selectable option;

for each selectable option of the plurality of selectable options;

generating a tracking code associated with the selectable option wherein the tracking code includes information identifying in a portion of the page in which the selectable option is included; and

appending the tracking code to an identifier associated with the selectable option to form an appended identifier;

sending the page, including each of the plurality of selectable options, to the computing device for presentation to the user;

receiving an identifier request, from the computing device of the user, for an appended identifier associated with at least one of the plurality of selectable options included in the page, wherein the appended identifier includes an associated tracking code; and

storing tracking information in an electronic data store indicating that the user selected a selectable option associated with the associated tracking code.

16. The computer-readable, non-transitory storage medium of claim 15, wherein the computer executable instructions further configure the one or more computer devices to present analytics information regarding user behavior with respect to a plurality of tracking codes.

17. The computer-readable, non-transitory storage medium of claim 16, wherein the analytics information indicates a number of users that selected a selectable option associated with each of the plurality of tracking codes.

18. The computer-readable, non-transitory storage medium of claim 16, wherein the analytics information indicates a number of users that purchased an item subsequent to selecting a selectable option associated with each of the plurality of tracking codes.

19. The computer-readable, non-transitory storage medium of claim 16, wherein the analytics information identifies a user interface location that has most often resulted in user selection of a selectable option.

20. The computer-readable, non-transitory storage medium of claim 16, wherein the analytics information indicates revenue generated in association with a selectable option associated with each of the plurality of tracking codes.