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Mobile device-related measures of affinity

  • US 9,654,591 B2
  • Filed: 10/01/2012
  • Issued: 05/16/2017
  • Est. Priority Date: 10/01/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, at a social-networking system, data about a plurality of actions previously performed by a user of the social-networking system with respect to a mobile-computing device associated with the user, wherein each of the previously performed actions comprise data exchanged between the mobile-computing device and a third-party system regarding an interaction between the user and another person or a concept;

    receiving, at the social-networking system, a request from a third-party process for a measure of affinity that the user has for a person or a concept;

    determining, by one or more processors of one or more computer servers associated with the social-networking system, results for one or more predictor functions based at least in part upon the received data, and upon one or more properties associated with the plurality of actions previously performed by the user,wherein each predictor function calculates likelihood that the user will perform one or more actions in relation to the person or the concept, andwherein the one or more properties associated with the plurality of actions comprises a duration of time associated with an action of the plurality of actions, a frequency with which an action of the plurality of actions is taken, or statistics associated with an action of the plurality of actions;

    specifying one or more weights to be attributed to the one or more predictor functions;

    computing, by the one or more processors, the measure of affinity based on the results for one or more of the predictor functions and the specified weights; and

    providing, to the third party process, the computed measure of affinity, the computed measure of affinity being based at least in part on a level of interest with respect to the user.

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