Video management and marketing

• US 9,654,843 B2
• Filed: 06/02/2016
• Issued: 05/16/2017
• Est. Priority Date: 06/03/2015
• Status: Active Grant

• Current Assignee: Acumantra Solutions, Inc.
• Original Assignee: Vaetas, LLC
• Inventors: Santoro, Vito Michael, Rizzo, John S.
• Primary Examiner(s): MONTOYA, OSCHTA I
• Application Number:
  US15/171,773
• Publication Number:
  US 20160360289A1
• Time in Patent Office: 348 Days
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/23892 involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4508 Management of client data or end-user data
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/4753 for user identification, e.g. by entering a PIN or password cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A computer-implemented method for operating a video management and marketing system that enables managing and marketing videos produced or provided by a user includes a processor configures an embed code that is unique to the user to show a real-time call to action that streams real-time data in one or more videos displayed to a viewer at a viewer device; the processor displays the real-time call to action during playback of the video at a first site and uses the real-time call to action to fetch call to action information on the fly; and the processor automatically forwards the viewer device to a second site, where the call to action information is displayed, upon completion of playback of the video at the first site.

Claims

1. A computer-implemented method for operating a video management and marketing system that enables managing and marketing videos produced or provided by a user, comprising:

a processor configures an embed code that is unique to the user to show a real-time call to action that streams real-time data in one or more videos displayed to a viewer at a viewer device;

the processor determines when the embed code is loaded in a video based on reading a unique ID assigned in the system to the embed code;

the processor determines that the real-time call to action is a live feed call to action and determines the text and images to deploy based on a source of the live feed call to action;

the processor displays the real-time call to action during playback of the video at a first site and uses the real-time call to action to fetch call to action information on the fly; and

the processor automatically forwards the viewer device to a second site, where the call to action information is displayed, upon completion of playback of the video at the first site.

2. The method of claim 1, wherein the processor displays the real-time call to action at locations in the video as designated by the user.

3. The method of claim 1, wherein the locations comprise one or both of spatial and temporal.

4. The method of claim 1, wherein the processor:

receives a registration request from the user;

provides the user with access to the video management and marketing system and creates a user account;

receives from the user, information related to videos to be augmented with calls to action, the information including user-designated real-time feeds that will be used to display the videos to be augmented;

allows the user to create specific calls to action to be associated with one or more of the videos; and

receives a user selection of videos to receive the calls to action;

adds the calls to action to the videos, and

adds the videos to a campaign or channel.

5. The method of claim 4, wherein the processor:

receives from the user, configurations for the calls to action for the selected videos; and

deploys videos with configured calls to action to the user-designated real-time feeds.

6. The method of claim 4, wherein the processor updates calls to action, comprising the processor:

receiving one or more updated videos; and

automatically adding the updated videos to the user'"'"'s account, with the updated videos configured with the embed code of the prior videos so as to play the updated videos with the set of interactive calls to action.

7. The method of claim 6, wherein the processor adds the updated videos to the desired campaign(s) and checks the call to action placement on the updated video.

8. The method of claim 6 wherein the user changes embed code configuration to use the updated video.

9. The method of claim 6 wherein all the user'"'"'s videos are replaced simultaneously in real-time preserving interactivity based on the user'"'"'s embed code.

10. A computer-implemented method for operating a video management and marketing system that enables managing and marketing videos produced or provided by a user, comprising:

a processor configures a user-unique embed code that links a real time call to action to a video;

during playback of the video to a viewer at a first site, the processor uses the link to display the real-time call to action and fetch call to action information on the fly;

the processor determines when the embed code is loaded in a video based on reading a unique ID assigned in the system to the embed code;

the processor determines that the real time call to action is a live feed call to action and determines the text and images to deploy based on a source of the live feed call to action; and

the processor automatically forwards the viewer device to a second site upon completion of playback of the video at the first site.

11. A non-transitory computer readable storage medium having encoded thereon instructions for operating a video management and marketing system that enables managing and marketing videos produced or provided by a user, the instructions, when executed, cause the processor to:

register the user and create a user account;

configure an embed code that is unique to the user to show a real-time call to action that streams real-time data in one or more videos displayed to a viewer at a viewer device;

determine when the embed code is loaded in a video based on reading a unique ID assigned in the system to the embed code;

determine that the real-time call to action is a live feed call to action and determine text and images to deploy based on a source of the real-time call to action;

display the real-time call to action during playback of the video at a first site and use the real-time call to action to fetch call to action information on the fly; and

automatically forward the viewer device to a second site upon completion of playback of the video at the first site.

12. The computer-readable storage medium of claim 11, wherein the processor:

receives one or more updated videos for a desired campaign of the user;

automatically adds the updated videos to the user'"'"'s account, with the updated videos configured with the embed code of the prior videos so as to play the updated videos with the set of interactive calls to action; and

adds the updated videos to the desired campaign of the user.