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Using game data for providing content items

  • US 9,656,166 B1
  • Filed: 04/06/2016
  • Issued: 05/23/2017
  • Est. Priority Date: 08/21/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • receiving, from a video game console, at a gaming server that is providing an interactive online game interface to a plurality of video game consoles, a request for content associated with an interactive online game, the request comprising a portion of a web cookie that includes a device identifier uniquely identifying the video game console and an identifier of a state of the interactive online game;

    determining, by the gaming server, that a user has reached a predetermined state of the interactive online game, based at least in part, on the identifier of the state of the interactive online game;

    selecting, by the game server, an item of content based on analyzing the portion of the web cookie, an association of the item of content, the predetermined state of the interactive online game, and a remarketing list comprising a plurality of device identifiers of video game consoles that have executed the interactive online game and whose users also reached the predetermined state of the interactive online game during execution, wherein the remarketing list is accessible by a content provider of the item of content, not the video game console; and

    including, the selected item of content in the interactive online game interface being provided to the video game console.

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