Using game data for providing content items

• US 9,656,166 B1
• Filed: 04/06/2016
• Issued: 05/23/2017
• Est. Priority Date: 08/21/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Bachman, Michael
• Primary Examiner(s): Skaarup, Jason
• Application Number:
  US15/091,833
• Time in Patent Office: 412 Days
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5533 using program state or machine event data, e.g. server keeps track of the state of multiple players on in a multiple player game
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Methods and systems for receiving a request for content associated with a game, receiving at least one of a device identifier and at least one of game data, associating the device identifier with the game data to create a document, and retrieving the document to generate relevant content items for display on the web page.

Claims

1. A computer-implemented method, comprising:

receiving, from a video game console, at a gaming server that is providing an interactive online game interface to a plurality of video game consoles, a request for content associated with an interactive online game, the request comprising a portion of a web cookie that includes a device identifier uniquely identifying the video game console and an identifier of a state of the interactive online game;

determining, by the gaming server, that a user has reached a predetermined state of the interactive online game, based at least in part, on the identifier of the state of the interactive online game;

selecting, by the game server, an item of content based on analyzing the portion of the web cookie, an association of the item of content, the predetermined state of the interactive online game, and a remarketing list comprising a plurality of device identifiers of video game consoles that have executed the interactive online game and whose users also reached the predetermined state of the interactive online game during execution, wherein the remarketing list is accessible by a content provider of the item of content, not the video game console; and

including, the selected item of content in the interactive online game interface being provided to the video game console.

2. The computer-implemented method of claim 1, wherein the state of the interactive online game is a gameplay state.

3. The computer-implemented method of claim 1, wherein the identifier of the state of the interactive online game is generated based on an achievement obtained by the user during gameplay.

4. The computer-implemented method of claim 1, wherein the identifier of the state of the interactive online game is generated based on a level reached by the user during gameplay.

5. The computer-implemented method of claim 1, wherein the identifier of the state of the interactive online game is generated based on a frequency of execution of the interactive online game by the user.

6. The computer-implemented method of claim 1, further comprising adding the device identifier transmitted in the request for content to the remarketing list of devices that have executed the application and whose users also reached the predetermined state of the interactive online game during execution.

7. The computer-implemented method of claim 1, wherein the item of content is associated with the state of the interactive online game responsive to a selection of the state of the interactive online game from a plurality of states of the interactive online game by a provider of the item of content.

8. A system for using game data for providing content items, comprising:

at least one processor; and

a memory coupled to the at least one processor having instructions stored thereon which, when executed by the at least one processor, causes the at least one processor to;

receiving, from a video game console, at a gaming server that is providing an interactive online game interface to a plurality of video game consoles, a request for content associated with an interactive online game, the request comprising a portion of a web cookie that includes a device identifier uniquely identifying the video game console and an identifier of a state of the interactive online game;

determining, by the gaming server, that a user has reached a predetermined state of the interactive online game, based at least in part, on the identifier of the state of the interactive online game;

selecting, by the game server, an item of content based on analyzing the portion of the web cookie, an association of the item of content, the predetermined state of the interactive online game, and a remarketing list comprising a plurality of device identifiers of video game consoles that have executed the interactive online game and whose users also reached the predetermined state of the interactive online game during execution, wherein the remarketing list is accessible by a content provider of the item of content, not the video game console; and

including, the selected item of content in the interactive online game interface being provided to the video game console.

9. The system of claim 8, wherein the state of the interactive online game is a gameplay state.

10. The system of claim 8, wherein the identifier of the state of the interactive online game is generated based on an achievement obtained by the user during gameplay.

11. The system of claim 8, wherein the identifier of the state of the interactive online game is generated based on a level reached by the user during gameplay.

12. The system of claim 8, wherein the identifier of the state of the interactive online game is generated based on a frequency of execution of the interactive online game by the user.

13. The system of claim 8, further comprising adding the device identifier transmitted in the request for content to the remarketing list of devices that have executed the application and whose users also reached the predetermined state of the interactive online game during execution.

14. The system of claim 8, wherein the item of content is associated with the state of the interactive online game responsive to a selection of the state of the interactive online game from a plurality of states of the interactive online game by a provider of the item of content.

15. A non-transitory computer-readable medium storing computer-executable instructions that, when executed by a server, cause the server to perform operations for consistently delivering a web page having source code that includes a dynamic instruction, the operations comprising:

receiving, from a video game console, at a gaming server that is providing an interactive online game interface to a plurality of video game consoles, a request for content associated with an interactive online game, the request comprising a portion of a web cookie that includes a device identifier uniquely identifying the video game console and an identifier of a state of the interactive online game;

determining, by the gaming server, that a user has reached a predetermined state of the interactive online game, based at least in part, on the identifier of the state of the interactive online game;

selecting, by the game server, an item of content based on analyzing the portion of the web cookie, an association of the item of content, the predetermined state of the interactive online game, and a remarketing list comprising a plurality of device identifiers of video game consoles that have executed the interactive online game and whose users also reached the predetermined state of the interactive online game during execution, wherein the remarketing list is accessible by a content provider of the item of content, not the video game console; and

including, the selected item of content in the interactive online game interface being provided to the video game console.

16. The non-transitory computer-readable medium of claim 15, wherein the state of the interactive online game is a gameplay state.

17. The non-transitory computer-readable medium of claim 15, wherein the identifier of the state of the interactive online game is generated based on an achievement obtained by the user during gameplay.