Link association analysis systems and methods

• US 9,659,104 B2
• Filed: 02/18/2014
• Issued: 05/23/2017
• Est. Priority Date: 02/25/2013
• Status: Active Grant

• Current Assignee: Nant Holdings IP, LLC (NantWorks, LLC)
• Original Assignee: Nant Holdings IP, LLC (NantWorks, LLC)
• Inventors: Soon-Shiong, Luke, Soon-Shiong, Patrick
• Primary Examiner(s): Tapp, Amelia
• Application Number:
  US14/770,075
• Publication Number:
  US 20160004711A1
• Time in Patent Office: 1,190 Days
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Link association analysis systems are presented. Disclosed systems are configured to analyze links created by users and to determine possible reasons underpinning why a user would create such a link. The system derives such reasons by analyzing the context within which the link was created and to which the link points, and then presents the reasons as a data object to users for feedback. The system can be made to be self-refining by collecting survey data regarding its accuracy, so that the more users interact with the system, the more accurate the system is at deriving reasons for link creation.

Claims

1. A link association analysis system comprising:

a link database configured to store a link object that includes a pointer to a linked content and a link creator identifier that identifies a human link creator; and

a link analysis engine computing device coupled with the link database and configured to;

determine a context related to a surrounding content location where the pointer is presented and the linked content;

derive an underlying reason representing a motivation of the human link creator to create a link between surrounding content of the surrounding content location and the linked content via the pointer;

instantiate an association reason object derived from the context and the underlying reason; and

configure an output device to present the association reason object.

2. The system of claim 1, wherein the link analysis engine is further configured to automatically generate the pointer based on content provided by the human link creator.

3. The system of claim 1, wherein the context is derived from on-line content.

4. The system of claim 1, wherein the context is derived from a human link creator profile associated with the link object.

5. The system of claim 1, wherein the association reason object comprises a mapping to a conceptual reason.

6. The system of claim 5, wherein the conceptual reason comprises a normalized conceptual reason.

7. The system of claim 5, wherein the conceptual reason comprises a reason classification.

8. The system of claim 7, wherein the reason classification includes at least one of a humor, technical, educational, political, referral, and NULL reason class.

9. The system of claim 7, wherein the reason classification comprises sub-classes.

10. The system of claim 1, further comprising a user interface coupled with the link analysis engine and configured to allow a user to define an interaction with the association reason object.

11. The system of claim 10, wherein the user interface comprises a social networking interface.

12. The system of claim 10, wherein the output device comprises the user interface.

13. The system of claim 10, wherein the interaction comprises a subscription action.

14. The system of claim 10, wherein the interaction comprises a notification action.

15. The system of claim 10, wherein the interaction comprises a transaction.

16. The system of claim 10, wherein the interaction comprises a sentiment action.

17. The system of claim 16, wherein the sentiment action indicates a preference associated with the human link creator.

18. The system of claim 16, wherein the sentiment action indicates a preference associated with the association reason object.

19. The system of claim 1, wherein the link analysis engine is further configured to generate the association reason object based on a survey of users.

20. The system of claim 1, wherein the link analysis engine is further configured to generate the association reason object by searching for reason object templates based on attributes associated with the context.

21. The system of claim 20, wherein the link analysis engine is further configured to populate the reason object templates based on at least one of the following:

a human link creator profile, the context, the linked content, and the attributes.

22. The system of claim 1, wherein the pointer comprises at least one of the following:

a uniform resource locator (URL), an email address, a network address, a phone number, a bookmark, a networking contact, and an application program interface (API).

23. The system of claim 1, wherein the context comprises on-line content.

24. The system of claim 23, wherein the on-line content includes at least one of the following types of data:

text data, audio data, video data, image data, kinesthetic data, metadata, physical location data, time data, and ambient data.

25. The system of claim 23, wherein the surrounding content location where the link is presented includes at least one of the following:

a video post, a forum post, a comment post, an article, a social network post, a comment thread, and a review.

26. The system of claim 1, wherein the output device comprises at least one of the following:

a mobile phone, a tablet, a television, a set top box, an appliance, a kiosk, and a vehicle.