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Cookie derivatives

  • US 9,659,307 B2
  • Filed: 08/10/2015
  • Issued: 05/23/2017
  • Est. Priority Date: 12/02/2008
  • Status: Expired due to Fees
First Claim
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1. A method for providing a virtual cookie derivative comprising:

  • receiving a request for content at a first party server, the request for content including at least one cookie associated with a first party domain of an advertiser;

    transforming a value component of a name/value pair of cookie data associated with the at least one cookie in response to the request for content to generate a temporary virtual cookie derivative at the first party server, the temporary virtual cookie derivative residing on the first party server for a limited period of time and comprising a derivative data value derived from the data associated with the at least one cookie wherein the operation of transforming cookie data comprises removing privacy related information of the cookie data;

    passing the virtual cookie derivative to a third party ad server outside of the first party domain of the advertiser;

    evaluating, at the third party ad server, the derivative data value of the cookie derivative against targeting data to determine advertisement content to be returned in response to the request for content; and

    returning the determined advertisement content from the third party ad server in response to the request for content,wherein the at least one cookie is not modified at a client browser.

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