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Determining influence in a social networking system

  • US 9,659,308 B2
  • Filed: 11/30/2016
  • Issued: 05/23/2017
  • Est. Priority Date: 11/28/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a requesting user of the social networking system, a request for content from the social networking system;

    accessing, for each object of a plurality of objects within a social networking system, an influence metric, the influence metric generated based on an associated set of affinities between a set of users associated with the object, each affinity representing an affinity for a user of the set of users for the object, the influence metric representing a relevance of the object to the set of users as a whole;

    identifying, by the social networking system, a set of candidate objects from the plurality of objects;

    selecting, by the social networking system, one or more of the identified set of candidate objects based on the accessed influence metrics associated with the set of candidate objects; and

    configuring, by the social networking system, a display to include the selected one or more candidate objects for presentation to the user.

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