Location-based digital media platform
First Claim
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1. A method comprising:
- tracking, by a platform implemented by one or more processors, user interaction with one or more packages of multimedia content attached to a digital map, wherein the user interaction comprises a location where the one or more packages are created, a number of the one or more packages opened, or actions taken within the one or more packages, wherein the actions taken within the one or more packages comprise unlocking other packages that were previously invisible to the user;
receiving, by the platform, a location of the digital map from a user, wherein a plurality of packages of multimedia content are attached to the location of the digital map; and
filtering, by the platform, the plurality of packages of multimedia content to select packages to be displayed to the user based on the user interaction and the location of the digital map received from the user.
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Abstract
A digital media platform that enables content to be mapped to the context of location. The platform can allow users to create, view and share packages of multimedia content (drops) that are posted to points on a digital map. It enables the aggregation and re-publishing of open source content to fixed points on the map, for easier discovery and sharing. The platform can also provide a relevance engine that takes account of actions related to the creation and consumption of digital multimedia packages on a map, and can provide an ad serving system that takes advantage of behavioral and location-specific data to rank associations between consumers, content and places on the map.
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Citations
12 Claims
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1. A method comprising:
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tracking, by a platform implemented by one or more processors, user interaction with one or more packages of multimedia content attached to a digital map, wherein the user interaction comprises a location where the one or more packages are created, a number of the one or more packages opened, or actions taken within the one or more packages, wherein the actions taken within the one or more packages comprise unlocking other packages that were previously invisible to the user; receiving, by the platform, a location of the digital map from a user, wherein a plurality of packages of multimedia content are attached to the location of the digital map; and filtering, by the platform, the plurality of packages of multimedia content to select packages to be displayed to the user based on the user interaction and the location of the digital map received from the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification