System and method for recommending actions on a social network

• US 9,665,584 B2
• Filed: 12/30/2013
• Issued: 05/30/2017
• Est. Priority Date: 03/28/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: LinkedIn Corporation (Microsoft Corporation)
• Inventors: Jayaram, Vinodh, Milo, Ehud, Mauney, Bradley Scott, Melz, Eric, Swartzendruber, Nick, Chen, Jason, Jain, Aastha, Gupta, Prachi
• Primary Examiner(s): Pollack, Melvin H
• Application Number:
  US14/144,051
• Publication Number:
  US 20140297749A1
• Time in Patent Office: 1,247 Days
• Field of Search: 709204
• CPC Class Codes: G06F 16/148 File search processing
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A device, system, and method may include an electronic data storage configured to store social network data related to use of the social network by users. A processor, coupled to the electronic data storage, may be configured to determine a recommended action that a member of the social network may take to increase a likelihood of at least one of the uses of the social network to access a social network content item related to the member and determine an estimated statistical change in a rate at which the users may access the social network content item if the recommended action were implemented by the member based, at least in part, on the social network data stored in the electronic data storage.

Claims

1. A system, comprising:

an electronic data storage configured to store social network data related to use of a social networking system by a plurality of users and comprising instructions which, when implemented on a processor, cause the processor to perform operations comprising;

determine a recommended action that a member of the social networking system may take to increase a likelihood of at least one of the plurality of users of the social networking system to access a social network content item related to the member based, at least in part, on social networking system profile data of the at least one of the plurality of users in relation to the recommended action; and

determine an estimated statistical change in a rate at which the plurality of users may access the social network content item if the recommended action were implemented by the member based, at least in part, on the social networking system profile data of the at least one of the plurality of users.

2. The system of claim 1, wherein the instructions further cause the processor to perform operations comprising:

provide the user interface with the recommended action and estimated statistical change.

3. The system of claim 2, wherein the instructions further cause the processor to perform operations comprising:

determine a plurality of recommended actions and wherein the network interface device is further configured to arrange and cause the display the recommended actions according to the estimated statistical change for each of the recommended actions.

4. The system of claim 3, wherein the instructions further cause the processor to perform operations comprising:

arrange the recommended actions based on a likelihood of the member to implement the recommended actions as recommended.

5. The system of claim 4, wherein the instructions further cause the processor to perform operations comprising:

determine the likelihood to implement based on the data as stored from the plurality of users, wherein the processor is configured to determine the likelihood based on a past acceptance by the member of a recommended action and of other users to access a product of the recommended action as implemented.

6. The system of claim 5, wherein the instructions further cause the processor to perform comprising:

present the recommended actions in order of a greatest statistical change and a likelihood of the member to implement each of the recommended actions.

7. The system of claim 1, wherein the estimated statistical change is a percentage increase in a rate at which the social network content item may be accessed by the plurality of users.

8. The system of claim 7, wherein the estimated statistical change is based on at least one of a current rate at which the social network content item is accessed and a statistical change that occurred from similar recommended actions as indicated by the social network data.

9. The system of claim 7, wherein the rate is based on a number of accesses of the social network content item over time over a predetermined period less than a period including all of the social network data.

10. The system of claim 1, wherein the social network content item is a profile related to the member.

11. A method, comprising:

determining, with a processor coupled to an electronic data storage, a recommended action that a member of a social networking system may take to increase a likelihood of at least one of a plurality of users of the social networking system to access a social network content item related to the member based, at least in part, on social networking system profile data of the at least one of the plurality of users in relation to the recommended action; and

determining, with the processor, an estimated statistical change in a rate at which the plurality of users access the social network content item if the recommended action were implemented by the member based, at least in part, on the social networking system profile data of the at least one of the plurality of users.

12. The method of claim 11, further comprising providing, with a network interface device coupled to the processor, the user interface with the recommended action and estimated statistical change.

13. The method of claim 12, further comprising:

determining, with the processor, a plurality of recommended actions; and

arranging and causing the display, with the network interface device, of the recommended actions according to the estimated statistical change for each of the recommended actions.

14. The method of claim 13, further comprising determining, with the processor, the likelihood of the member to implement the recommended actions as recommended, and wherein arranging the recommended actions is further based on the likelihood.

15. The method of claim 14, wherein determining the likelihood to implement based on the data as stored from the plurality of users, wherein the processor is configured to determine the likelihood based on a past acceptance by the member of a recommended action and of other users to access a product of the recommended action as implemented.

16. The method of claim 15, further comprising causing the presentation of the recommended actions on the user interface, by the network interface device, in order of a greatest statistical change and a likelihood of the member to implement each of the recommended actions.

17. A non-volatile, computer readable medium comprising instructions which, when implemented on a processor, cause the processor to perform operations comprising:

determine a recommended action that a member of a social networking system may take to increase a likelihood of at least one of the plurality of users of the social networking system to access a social network content item related to the member based, at least in part, on social networking system profile data of the at least one of the plurality of users in relation to the recommended action; and

determine an estimated statistical change in a rate at which the plurality of users may access the social network content item if the recommended action were implemented by the member based, at least in part, on the social networking system profile data of the at least one of the plurality of users.

18. The computer readable medium of claim 17, wherein the instructions further cause the processor to perform operations comprising:

provide the user interface with the recommended action and estimated statistical change.

19. The computer readable medium of claim 18, wherein the instructions further cause the processor to perform operations comprising:

determine a plurality of recommended actions and wherein the network interface device is further configured to arrange and cause the display the recommended actions according to the estimated statistical change for each of the recommended actions.

20. The computer readable medium of claim 19, wherein the instructions further cause the processor to perform operations comprising:

arrange the recommended actions based on a likelihood of the member to implement the recommended actions as recommended.