Systems and methods for tailoring marketing

• US 9,665,874 B2
• Filed: 03/11/2013
• Issued: 05/30/2017
• Est. Priority Date: 03/13/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Mavromatis, Anthony, Fischer, Terrence, Chau, Lee, Wang, Michael, Varadachary, Venkat
• Primary Examiner(s): Wu, Rutao
• Assistant Examiner(s): TSUI, ALFRED H
• Application Number:
  US13/794,145
• Publication Number:
  US 20130246216A1
• Time in Patent Office: 1,541 Days
• Field of Search: None
• CPC Class Codes: G06F 21/6218 to a system of files or objects, e.g. local or distributed file system or database
• CPC Class Codes: G06Q 20/209 Specified transaction journal output feature, e.g. printed receipt or voice output
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

The systems and methods may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, and/or a share of wallet. The method may further comprise generating a ranked list of items based upon consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.

Claims

1. A method, comprising:

determining, by a tailoring marketing computer-based system, that a consumer is eligible to receive an offer, wherein the consumer is not eligible in response to the consumer having a transaction account affiliated with a first merchant and the offer is offered by a second merchant, wherein the second merchant is a competitor of the first merchant;

determining, by the computer-based system and in response to the consumer being eligible, a consumer relevance value associated with the offer based upon content of the offer, an industry of the offer, a consumer profile, a transaction history associated with the consumer, social data, demographic data, clickstream data, consumer feedback data, a collaborative filtering algorithm and a plurality of offer to offer similarity values, wherein the offer to offer similarity value is based on pairings of offers at least one of occurring most often or are most strongly correlated, wherein the offer to offer similarity value is determined based on at least one of a co-occurrence method or a cosine method, wherein the offer to offer similarity value is between a plurality of merchants, wherein the offer to offer similarity value is determined by comparing record of charges (ROCS) of a plurality of consumers at the plurality of merchants, and wherein the consumer relevance value is determined for the consumer;

storing, by the computer-based system, data sets of the consumer relevance value in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset;

partitioning, by the computer-based system and using a key field, the database according to a class of objects defined by the key field to speed searching for the consumer relevance value;

linking, by the computer-based system, data tables based on the type of data in the key fields;

annotating, by the computer-based system, the data sets to include security information establishing access levels;

obtaining, by the computer-based system, the consumer relevance value from the database;

generating, by the computer-based system and using the consumer relevance value, an offer matrix having coefficients indicating that the offers are associated, wherein each of the coefficients of the offer matrix comprises a record associated with one or more offers;

adjusting, by the computer-based system, the consumer relevance value based on the coefficients, a merchant goal of the first merchant and a business rule, wherein the merchant goal includes one or more of acquiring only new customers, tailoring existing customers of the first merchant, and tailoring all consumers, wherein the business rule includes one or more of a holiday, a particular time of day, a determination that the consumer is traveling based on a consumer device, a determination that the offer is associated with the first merchant that is a particular distance away from a consumer location, and a consumer preference not to receive the offer;

associating, by the computer-based system, criteria with the offer for the first merchant;

obtaining, by the computer-based system, social data from a social media website about the first merchant;

comparing, by the computer-based system and based on matching rules, the criteria with the social data from the social media website about the first merchant to determine a social media association between the criteria for the offer and the social media data about the first merchant, wherein the offer is for use at the first merchant;

providing, by the computer-based system, a higher ranking for the offer based on the social media association and the consumer relevance value;

more prominently displaying, by the computer-based system, the offer based on the social media association and the consumer relevance value;

associating, by the computer-based system, a merchant identifier with the consumer relevance value;

ranking, by the computer-based system, the offer among a plurality of offers, wherein the consumer relevance value for each of the plurality of offers is unique for the consumer, and

transmitting, by the computer-based system and in response to the ranking, a first ranked list of the plurality of offers to the consumer device;

monitoring, by the computer-based system, real time transaction information associated with the consumer;

receiving, by the computer-based system, a request for the plurality of offers from the consumer device;

adjusting, by the computer-based system, the consumer relevance value of the offer based on the real time transaction information and in response to the request for the recommendation;

re-ranking, by the computer-based system, the first ranked list based on the real time transaction information to create a second ranked list of the plurality of offers; and

transmitting, by the computer-based system, the second ranked list in real time and in response to the request for the recommendation.

2. The method of claim 1, wherein each offer to offer similarity value in the plurality of offer to offer similarity values represents a similarity between the first merchant and the offer associated with the consumer.

3. The method of claim 2, further comprising aggregating, by the computer-based system, a plurality of consumer relevance values associated with the plurality of offers to obtain a total consumer relevance value for the plurality of offers.

4. The method of claim 3, further comprising ranking, by the computer-based system, the plurality of offers based upon a total consumer relevance value associated with each of the plurality of offers.

5. The method of claim 4, further comprising ranking, by the computer-based system, the offer based upon the consumer relevance value and a channel through which the consumer device receives the offer.

6. The method of claim 5, further comprising up-ranking, by the computer-based system, the offer that is associated with the computer-based system.

7. The method of claim 6, further comprising transmitting, by the computer based system, a list of the plurality of offers to the consumer device in an ascending order of relevance based upon the consumer relevance value associated with each offer.

8. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a tailoring marketing computer-based system, cause the computer-based system to be capable of performing operations comprising:

determining, by the computer-based system, that a consumer is eligible to receive an offer, wherein the consumer is not eligible in response to the consumer having a transaction account affiliated with a first merchant and the offer is offered by a second merchant, wherein the second merchant is a competitor of the first merchant;

determining, by the computer-based system and in response to the consumer being eligible, a consumer relevance value associated with the offer based upon content of the offer, an industry of the offer, a consumer profile, a transaction history associated with the consumer, social data, demographic data, clickstream data, consumer feedback data, a collaborative filtering algorithm and a plurality of offer to offer similarity values, wherein the offer to offer similarity value is based on pairings of offers at least one of occurring most often or are most strongly correlated, wherein the offer to offer similarity value is determined based on at least one of a co-occurrence method or a cosine method, wherein the offer to offer similarity value is between a plurality of merchants, wherein the offer to offer similarity value is determined by comparing record of charges (ROCs) of a plurality of consumers at the plurality of merchants, wherein the consumer relevance value is determined for the consumer;

storing, by the computer-based system, data sets of the consumer relevance value in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset;

partitioning, by the computer-based system and using a key field, the database according to a class of objects defined by the key field to speed searching for the consumer relevance value;

linking, by the computer-based system, data tables based on the type of data in the key fields;

annotating, by the computer-based system, the data sets to include security information establishing access levels;

obtaining, by the computer-based system, the consumer relevance value from the database;

generating, by the computer-based system and using the consumer relevance value, an offer matrix having coefficients indicating that the offers are associated, wherein each of the coefficients of the offer matrix comprises a record associated with one or more offers;

adjusting, by the computer-based system, the consumer relevance value based on the coefficients, a merchant goal of the first merchant and a business rule, wherein the merchant goal includes one or more of acquiring only new customers, tailoring existing customers of the first merchant, and tailoring all consumers, wherein the business rule includes one or more of a holiday, a particular time of day, a determination that the consumer is traveling based on a consumer device, a determination that the offer is associated with the first merchant that is a particular distance away from a consumer location, and a consumer preference not to receive the offer;

associating, by the computer-based system, criteria with the offer for the first merchant;

obtaining, by the computer-based system, social data from a social media website about the first merchant;

comparing, by the computer-based system and based on matching rules, the criteria with the social data from the social media website about the first merchant to determine a social media association between the criteria for the offer and the social media data about the first merchant, wherein the offer is for use at the first merchant;

providing, by the computer-based system, a higher ranking for the offer based on the social media association and the consumer relevance value;

more prominently displaying, by the computer-based system, the offer based on the social media association and the consumer relevance value;

associating, by the computer-based system, a merchant identifier with the consumer relevance value;

ranking, by the computer-based system, the offer among a plurality of offers, wherein the consumer relevance value for each of the plurality of offers is unique for the consumer, and

transmitting, by the computer-based system and in response to the ranking, a first ranked list of the plurality of offers to the consumer device;

monitoring, by the computer-based system, real time transaction information associated with the consumer;

receiving, by the computer-based system, a request for the plurality of offers from the consumer device;

adjusting, by the computer-based system, the consumer relevance value of the offer based on the real time transaction information and in response to the request for the recommendation;

re-ranking, by the computer-based system, the first ranked list based on the real time transaction information to create a second ranked list of the plurality of offers; and

transmitting, by the computer-based system, the second ranked list in real time and in response to the request for the recommendation.

9. The article of claim 8, wherein each offer to offer similarity value in the plurality of offer to offer similarity values represents a similarity between the first merchant and the offer associated with the consumer.

10. The article of claim 9, further comprising aggregating, by the computer-based system, a plurality of consumer relevance values associated with the plurality of offers to obtain a total consumer relevance value for the plurality of offers.

11. The article of claim 10, further comprising ranking, by the computer-based system, the plurality of offers based upon a total consumer relevance value associated with each of the plurality of offers.

12. The article of claim 11, further comprising ranking, by the computer-based system, the offer based upon the consumer relevance value and a channel through which the consumer device receives the offer.

13. The article of claim 12, further comprising up-ranking, by the computer-based system, the offer that is associated with the computer-based system.

14. The article of claim 13, further comprising transmitting, by the computer based system, a list of the plurality of offers to the consumer device in an ascending order of relevance based upon the consumer relevance value associated with each offer.

15. A system comprising:

a tailoring marketing processor, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising;

determining, by the processor, that a consumer is eligible to receive an offer, wherein the consumer is not eligible in response to the consumer having a transaction account affiliated with a first merchant and the offer is offered by a second merchant, wherein the second merchant is a competitor of the first merchant;

determining, by the processor and in response to the consumer being eligible, a consumer relevance value associated with the offer based upon content of the offer, an industry of the offer, a consumer profile, a transaction history associated with the consumer, social data, demographic data, clickstream data, consumer feedback data, a collaborative filtering algorithm and a plurality of offer to offer similarity values, wherein the offer to offer similarity value is based on pairings of offers at least one of occurring most often or are most strongly correlated, wherein the offer to offer similarity value is determined based on at least one of a co-occurrence method or a cosine method, wherein the offer to offer similarity value is between a plurality of merchants, wherein the offer to offer similarity value is determined by comparing record of charges (ROCs) of a plurality of consumers at the plurality of merchants, and wherein the consumer relevance value is determined for the consumer;

storing, by the processor, data sets of the consumer relevance value in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset;

partitioning, by the processor and using a key field, the database according to a class of objects defined by the key field to speed searching for the consumer relevance value;

linking, by the processor, data tables based on the type of data in the key fields;

annotating, by the processor, the data sets to include security information establishing access levels;

obtaining, by the processor, the consumer relevance value from the database;

generating, by the processor and using the consumer relevance value, an offer matrix having coefficients indicating that the offers are associated, wherein each of the coefficients of the offer matrix comprises a record associated with one or more offers;

adjusting, by the processor, the consumer relevance value based on the coefficients, a merchant goal of the first merchant and a business rule, wherein the merchant goal includes one or more of acquiring only new customers, tailoring existing customers of the first merchant, and tailoring all consumers, wherein the business rule includes one or more of a holiday, a particular time of day, a determination that the consumer is traveling based on a consumer device, a determination that the offer is associated with the first merchant that is a particular distance away from a consumer location, and a consumer preference not to receive the offer;

associating, by the processor, criteria with the offer for the first merchant;

obtaining, by the processor, social data from a social media website about the first merchant;

comparing, by the processor and based on matching rules, the criteria with the social data from the social media website about the first merchant to determine a social media association between the criteria for the offer and the social media data about the first merchant, wherein the offer is for use at the first merchant;

providing, by the processor, a higher ranking for the offer based on the social media association and the consumer relevance value;

more prominently displaying, by the processor, the offer based on the social media association and the consumer relevance value;

associating, by the processor, a merchant identifier with the consumer relevance value;

ranking, by the processor, the offer among a plurality of offers, wherein the consumer relevance value for each of the plurality of offers is unique for the consumer, and

transmitting, by the processor and in response to the ranking, a first ranked list of the plurality of offers to the consumer device;

monitoring, by the processor, real time transaction information associated with the consumer;

receiving, by the processor, a request for the plurality of offers from the consumer device;

adjusting, by the processor, the consumer relevance value of the offer based on the real time transaction information and in response to the request for the recommendation;

re-ranking, by the processor, the first ranked list based on the real time transaction information to create a second ranked list of the plurality of offers; and

transmitting, by the processor, the second ranked list in real time and in response to the request for the recommendation.

16. The system of claim 15, wherein each offer to offer similarity value in the plurality of offer to offer similarity values represents a similarity between the first merchant and the offer associated with the consumer.

17. The system of claim 16, further comprising aggregating, by the processor, a plurality of consumer relevance values associated with the plurality of offers to obtain a total consumer relevance value for the plurality of offers.

18. The system of claim 17, further comprising ranking, by the processor, the plurality of offers based upon a total consumer relevance value associated with each of the plurality of offers.

19. The system of claim 18, further comprising ranking, by the processor, the offer based upon the consumer relevance value and a channel through which the consumer device receives the offer.

20. The system of claim 19, further comprising transmitting, by the processor, a list of the plurality of offers to the consumer device in an ascending order of relevance based upon the consumer relevance value associated with each offer.