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System and method for evaluating search queries to identify titles for content production

  • US 9,665,882 B2
  • Filed: 11/07/2014
  • Issued: 05/30/2017
  • Est. Priority Date: 06/29/2010
  • Status: Active Grant
First Claim
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1. A method comprising:

  • collecting, using a computing device over a network, a plurality of search queries from at least one search query data source;

    determining, using the computing device, a lifetime value for each of the plurality of search queries to provide a plurality of lifetime values, each of the plurality of lifetime values reflecting a respective estimate of respective total online revenue a respective search query is expected to generate over its lifetime, wherein determining the respective lifetime value for each of the plurality of search queries includes matching each respective search query to at least one search term having a known lifetime value, wherein the matching includes computing a matching score using a weighted count of words in the respective search term, and wherein the weighted count comprises assigning a preposition or a conjunction a lower weight than other words in the respective search term;

    selecting, using the computing device, a plurality of potential titles from the plurality of search queries using at least one selection criteria associated with the plurality of lifetime values; and

    providing the plurality of potential titles to at least one content author.

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