Determining relevant content for keyword extraction
First Claim
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1. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of a website comprising:
- identifying a first user navigation path comprising navigation from a first web page to a second web page by a user;
identifying a first set of keywords from content experienced by the user from the first web page;
identifying a second set of keywords from content experienced by the user from the second web page;
associating the first set of keywords with a navigation from the first web page to the second web page;
associating the second set of keywords with a navigation away from the second web page; and
generating a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and on the association of the second set of keywords with the navigation away from the second web page.
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Abstract
The present disclosure is directed toward systems and methods for analyzing user-specific information and determining content within one or more web pages that has been experienced by one or more users. Furthermore, the present disclosure is directed toward identifying and providing actionable data based on keywords experienced by one or more users.
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Citations
20 Claims
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1. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of a website comprising:
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identifying a first user navigation path comprising navigation from a first web page to a second web page by a user; identifying a first set of keywords from content experienced by the user from the first web page; identifying a second set of keywords from content experienced by the user from the second web page; associating the first set of keywords with a navigation from the first web page to the second web page; associating the second set of keywords with a navigation away from the second web page; and generating a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and on the association of the second set of keywords with the navigation away from the second web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of websites comprising:
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identifying a user navigation path comprising a plurality of web pages including at least a first web page and a second web page of a web site navigated by a user, wherein the second web page represents an exit point of the user from the website; identifying a first set of keywords from content experienced by the user from the first web page; identifying a second set of keywords from content experienced by the user from the second web page within a threshold amount of time preceding the exit point of the user from the web site; associating the first set of keywords with a navigation from the first web page to the second web page; associating the second set of keywords with a navigation away from the website; and generating a fallout report associated with the user navigation path, wherein the fallout report is based, at least in part, on the association of the second set of keywords with the navigation away from the website. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. In a digital medium environment for analyzing web traffic, a system for enhancing analytics of user navigation of a website comprising:
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at least one processor; and at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to; identify a first user navigation path comprising navigation from a first web page to a second web page by a user; identify a first set of keywords from content experienced by the user from the first web page; identify a second set of keywords from content experienced by the user from the second web page; associate the first set of keywords with a navigation from the first web page to the second web page; associated the second set of keywords with a navigation away from the second web page; and generate a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and the association of the second set of keywords with the navigation away from the second web page.
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Specification