Methods and systems for presenting specialized content using campaign metrics

• US 9,672,196 B2
• Filed: 03/14/2013
• Issued: 06/06/2017
• Est. Priority Date: 05/15/2012
• Status: Active Grant

• Current Assignee: LivePerson Incorporated
• Original Assignee: LivePerson Incorporated
• Inventors: Shachar, Haggai, Deichert, Jr., Robert William
• Primary Examiner(s): MERCADO VARGAS, ARIEL
• Application Number:
  US13/830,719
• Publication Number:
  US 20130311874A1
• Time in Patent Office: 1,545 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/14 Tree-structured documents parsing G06F40/205; validation G06F40/226
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.

Claims

1. A computer-implemented method comprising:

receiving, by a campaign server, an indication that a visitor browser has requested access to a website, wherein the visitor browser is associated with a website visitor;

transmitting, by the campaign server, campaign media, wherein the campaign media includes a content item, wherein the content item is associated with a marketing campaign of a content provider, wherein the content item includes tracking data that causes a tracking asset to be associated with the visitor browser, and wherein when the content item is viewed on the website, the associated tracking data facilitates tracking website visitor exposure to the content item associated with the marketing campaign;

tracking, by the campaign server, the campaign media associated with viewing the website, wherein tracking the campaign media includes tracking one or more measurements generated by the tracking data;

receiving, by the campaign server, the one or more measurements generated by the tracking data;

generating, by the campaign server, presentation information associated with the content item, wherein the presentation information is generated using the one or more measurements;

determining, by the campaign server, that a content provider website is being accessed, wherein the content provider website is associated with the content provider, and wherein the content provider website is associated with available content;

ranking, by the campaign server, the campaign media, wherein the campaign media is ranked using a ranking formula and the presentation information associated with the content item, and wherein ranking the campaign media includes comparing the presentation information associated with one or more content items; and

customizing, by the campaign server, the content provider website, wherein customizing the content provider website includes using the ranked campaign media to choose content, and transmitting the chosen content for display, wherein when the chosen content is transmitted while the content provider website is being accessed, the chosen content is displayed on the content provider website in addition to the available content.

2. The method of claim 1, wherein transmitting the chosen content includes displaying the chosen content on the content provider website.

3. The method of claim 2, wherein generating the presentation information associated with the content item includes generating information about products publicized by the content item.

4. The method of claim 3, wherein customizing the content provider website includes:

choosing content that references products displayed as part of the content item presented on the website, during the viewing.

5. The method of claim 3, wherein customizing the content provider website includes:

providing an agent of the content provider with the presentation information associated with the content item; and

facilitating a chat conversation involving the agent, wherein facilitating the chat conversation includes relaying communications from the agent to a computing device.

6. The method of claim 2, wherein tracking the campaign media includes transmitting instructions that cause a cookie to be installed in the visitor browser operated on a computing device.

7. The method of claim 6, wherein the cookie provides information that represents websites visited via the visitor browser.

8. The computer-implemented method of claim 1, wherein generating the presentation information includes monitoring instances of a content item being downloaded from the website onto a computing device.

9. The computer-implemented method of claim 8, wherein the presentation information is selected from a group consisting of a number of days lapsed from a previous instance of downloading the content item from the website, a number of instances the content item was downloaded from the website, a type of the content item, and a third-party provider of the content item.

10. The computer-implemented method of claim 8, wherein the ranking formula includes ordering the one or more content items in sequence from most downloaded to least downloaded.

11. A computerized system, comprising:

a processor configured to perform operations including;

receiving, by a campaign server, an indication that a visitor browser has requested access to a website, wherein the visitor browser is associated with a website visitor;

transmitting, by the campaign server, campaign media, wherein the campaign media includes a content item, wherein the content item is associated with a marketing campaign of a content provider, wherein the content item includes tracking data that causes a tracking asset to be associated with the visitor browser, and wherein when the content item is viewed on the website, the associated tracking data facilitates tracking website visitor exposure to the content item associated with the marketing campaign;

tracking, by the campaign server, the campaign media associated with viewing the website, wherein tracking the campaign media includes tracking one or more measurements generated by the tracking data;

receiving, by the campaign server, the one or more measurements generated by the tracking data;

generating, by the campaign server, presentation information associated with the content item, wherein the presentation information is generated using the one or more measurements;

determining, by the campaign server, that a content provider website is being accessed, wherein the content provider website is associated with the content provider, and wherein the content provider website is associated with available content;

ranking, by the campaign server, the campaign media, wherein the campaign media is ranked using a ranking formula and the presentation information associated with the content item, and wherein ranking the campaign media includes comparing the presentation information associated with one or more content items; and

customizing, by the campaign server, the content provider website, wherein customizing the content provider website includes using the ranked campaign media to choose content, and transmitting the chosen content for display, wherein when the chosen content is transmitted while the content provider website is being accessed, the chosen content is displayed on the content provider website in addition to the available content.

12. The system of claim 11, wherein transmitting the chosen content includes displaying the chosen content on the content provider website.

13. The system of claim 12, wherein generating the presentation information associated with the content item includes generating information about products publicized by the content item.

14. The system of claim 13, wherein customizing the content provider website includes:

choosing content that references products displayed as part of the content item presented on the website, during the viewing.

15. The system of claim 13, wherein customizing the content provider website includes:

providing an agent of the content provider with the presentation information associated with the content item; and

facilitating a chat conversation involving the agent, wherein facilitating the chat conversation includes relaying communications from the agent to a computing device.

16. The system of claim 12, wherein tracking the campaign media includes transmitting instructions that cause a cookie to be installed in the visitor browser operated on a computing device.

17. The system of claim 16, wherein the cookie provides information that represents websites visited via the visitor browser.

18. A computer-program product tangibly embodied in a non-transitory, computer-readable storage medium, the storage medium having instructions stored thereon, the instructions operable to cause a computing apparatus to perform operations including:

receiving, by a campaign server, an indication that a visitor browser has requested access to a website, wherein the visitor browser is associated with a website visitor;

transmitting, by the campaign server, campaign media, wherein the campaign media includes a content item, wherein the content item is associated with a marketing campaign of a content provider, wherein the content item includes tracking data that causes a tracking asset to be associated with the visitor browser, and wherein when the content item is viewed on the website, the associated tracking data facilitates tracking website visitor exposure to the content item associated with the marketing campaign;

tracking, by the campaign server, the campaign media associated with viewing the website, wherein tracking the campaign media includes tracking one or more measurements generated by the tracking data;

receiving, by the campaign server, the one or more measurements generated by the tracking data;

generating, by the campaign server, presentation information associated with the content item, wherein the presentation information is generated using the one or more measurements;

determining, by the campaign server, that a content provider website is being accessed, wherein the content provider website is associated with the content provider, and wherein the content provider website is associated with available content;

ranking, by the campaign server, the campaign media, wherein the campaign media is ranked using a ranking formula and the presentation information associated with the content item, and wherein ranking the campaign media includes comparing the presentation information associated with one or more content items; and

customizing, by the campaign server, the content provider website, wherein customizing the content provider website includes using the ranked campaign media to choose content, and transmitting the chosen content for display, wherein when the chosen content is transmitted while the content provider website is being accessed, the chosen content is displayed on the content provider website in addition to the available content.

19. The computer-program product of claim 18, wherein transmitting the chosen content includes displaying the chosen content on the content provider website.

20. The computer-program product of claim 19, wherein generating the presentation information associated with the content item includes generating information about products publicized by the content item.

21. The computer-program product of claim 20, wherein customizing the content provider website includes:

choosing content that references products displayed as part of the content item presented on the website.

22. The computer-program product of claim 20, wherein customizing the content provider website includes:

providing an agent of the content provider with the presentation information associated with the content item; and

facilitating a chat conversation involving the agent, wherein facilitating the chat conversation includes relaying communications from the agent to a computing device.

23. The computer-program product of claim 19, wherein tracking the campaign media includes transmitting instructions that cause a cookie to be installed in the visitor browser operated on a computing device.

24. The computer-program product of claim 23, wherein the cookie provides information that represents websites visited via the visitor browser.