System and method for improving access to search results

• US 9,672,285 B2
• Filed: 06/20/2014
• Issued: 06/06/2017
• Est. Priority Date: 01/19/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Burkard, Timo, Mahkovec, Ziga, Bentzel, Christopher
• Primary Examiner(s): LU, KUEN S
• Application Number:
  US14/310,108
• Publication Number:
  US 20160179951A1
• Time in Patent Office: 1,082 Days
• Field of Search: 707705
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/90324 using system suggestions
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Aspects of the disclosure provide a system and method for prerendering of search result pages. A search engine may process search queries received from a client. The search engine may determine one or more search results in response to the search query. One or more of the search results may be associated with prerender instructions, such that when the search results are received by the client, the client prerenders the search results associated with the prerender instructions. Prerender instructions may be associated with the search results in various manners, including ranking the search results based on relevance, or ranking the search results based on the likelihood of selection. Metrics and analytical data may be collected from the client to improve the search result prerendering process.

Claims

1. A computer-implemented method for prerendering using a search results page, the method comprising:

receiving, using one or more processors, at least one search result in association with the search results page in response to a search query, each search result having network content;

identifying, using the one or more processors, one or more prerendering instructions embedded within the search results page, the prerendering instructions indicating a likelihood that each search result will be accessed;

identifying, using the one or more processors, particular search results for which the network content should be prerendered based on the likelihood;

prerendering, using the one or more processors, at least part of the network content of the identified search results in accordance with the prerendering instructions;

determining, using the one or more processors, whether a given one of the identified search results is accessed; and

when the given search result is accessed, providing the prerendered part of the network content of the given search result.

2. The method of claim 1, wherein the providing comprises swapping the prerendered part of the network content into an active browser instance.

3. The method of claim 1, wherein the prerendering further comprising:

measuring system capabilities of a system associated with the hidden browser instance; and

determining a maximum amount of the network content to prerender based on the system capabilities.

4. The method of claim 3, wherein the system capabilities includes at least one of:

a frequency with which the search result is selected, an amount of traffic flowing from a search engine to the search result, a location of a client device associated with the hidden browser instance, or a size of one or more resources associated with the search result.

5. The method of claim 1, wherein the prerender instructions are embedded within a hypertext markup language tag associated with the search result.

6. The method of claim 1, further comprising:

receiving metrics indicating whether the prerendered part of the network content was selected when provided; and

identifying future prerender candidates based on the metrics.

7. The method of claim 6, further comprising:

storing the metrics associated with the selection of the prerendered part of the network content; and

transmitting the metrics to provide statistical data to improve selection of prerendering candidates in response to subsequent search queries.

8. The method of claim 7, wherein the metrics represent an amount of accuracy in embedding prerendering instructions with the search results page.

9. A non-transitory computer readable storage medium comprising instructions that, when executed by one or more processors, cause the processors to perform a method comprising:

receiving at least one search result in association with a search results page in response to a search query, each search result having network content;

identifying one or more prerendering instructions embedded within the search results page, the prerendering instructions indicating a likelihood that each search result will be accessed;

identifying particular search results for which the network content should be prerendered based on the likelihood;

prerendering at least part of the network content in accordance with the prerendering instructions;

determining whether a given one of the identified search results is accessed; and

when the given search result is accessed, providing the prerendered part of the network content of the given search result.

10. The non-transitory computer readable storage medium of claim 9, wherein the providing comprises swapping the prerendered part of the network content into an active browser instance.

11. The non-transitory computer readable storage medium of claim 9, wherein the prerendering further comprising:

measuring system capabilities of a system associated with the hidden browser instance; and

determining a maximum amount of the network content to prerender based on the system capabilities.

12. The non-transitory computer readable storage medium of claim 11, wherein the system capabilities includes at least one of:

a frequency with which the search result is selected, an amount of traffic flowing from a search engine to the search result, a location of a client device associated with the hidden browser instance, or a size of one or more resources associated with the search result.

13. A system for prerendering using a search results page, the system comprising:

a memory; and

one or more processors coupled to the memory, the one or more processors being configured to;

receive at least one search result in association with the search results page in response to a search query, each search result having network content;

identify one or more prerendering instructions embedded within the search results page, the prerendering instructions indicating a likelihood that each search result will be accessed;

identify particular search results for which the network content should be prerendered based on the likelihood;

prerender at least part of the network content in accordance with the prerendering instructions;

determine whether a given one of the identified search results is accessed; and

when the given search result is accessed, providing the prerendered part of the network content of the given search result.

14. The system of claim 13, wherein the providing comprises swapping the prerendered part of the network content into an active browser instance.

15. The system of claim 13, wherein the prerendering further comprising:

measuring system capabilities; and

determining a maximum amount of the network content to prerender based on the system capabilities.

16. The system of claim 15, wherein the system capabilities includes at least one of:

a frequency with which the search result is selected, an amount of traffic flowing from a search engine to the search result, a location of a client device associated with the hidden browser instance, or a size of one or more resources associated with the search result.

17. The system of claim 13, wherein the prerender instructions are embedded within a hypertext markup language tag associated with the search result.

18. The system of claim 13, wherein the processors are further configured to:

receive metrics indicating whether the prerendered part of the network content was selected when provided; and

identifying future prerender candidates based on the metrics.

19. The system of claim 18, wherein the processors are further configured to:

store the metrics associated with the selection of the prerendered part of the network content; and

transmit the metrics to provide statistical data to improve selection of prerendering candidates in response to subsequent search queries.

20. The system of claim 19, wherein the metrics represent an amount of accuracy in embedding prerendering instructions with the search results page.